Alcoholic Drinks in Bolivia

  • ID: 555589
  • Report
  • Region: Bolivia
  • 51 Pages
  • Euromonitor International
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The Bolivian economy continues to show signs of stability, remaining amongst the countries with the highest growth rates in the region with a GDP of around 4% in 2017, according to INE (Instituto Nacional de Estadistica).

The publisher's Alcoholic Drinks in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ALCOHOLIC DRINKS IN BOLIVIA

Executive Summary
the Alcoholic Drinks Market Continues To See Moderate Growth in 2017
the Market Is Leaning Towards Premiumisation of Nationally Manufactured Beverages
Cervecería Boliviana Nacional Remains the Most Important Player in the Alcoholic Drinks Market
Distributors and Alcoholic Drink Producers Focus on Millennial Buying Behaviour As Key Factor for Growth in the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2017
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Beer Enters A Level of Maturity, Accompanied by Economic Slowdown
Expansion of Illegal Imported Beer Affecting Category Growth
Bolivian Consumers Follow Global Trends, Looking for Healthier Beer Alternatives
Competitive Landscape
Cervecería Boliviana Nacional Seeks To Reverse Stagnant Consumption by Introducing Larger Formats
Sabores Bolivianos Alemanes Reinvents Premium Beer, Enhancing It With Local Ingredients
Bolivian Beer Chamber of Smes Is Created
Category Background
Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

Category Data
Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
New Consumption Patterns Amongst Youth and Women Drive Category Growth
As Contraband of Cider/perry From Argentina Has Declined, Legal Sales Have Increased
Off-trade Is Established As the Preferred Sales Channel
Competitive Landscape
Cider/perry Brands Focus Their Commercial Efforts on Seasonal Holidays
Imported Products Lead the Category Over National Production
Leading Brands Strengthen Institutional Sales As A Strategy To Compete Against Alternative Products

Category Data
Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
Young Consumers in Early Alcohol Consumption Stages Prefer Spirit-based Rtds and Premixes
Easy Access To Counterfeit Or Adulterated Rtds Causes Public Health Concerns
Vodka and Rum-based Rtds Mixed With Sweet and Fruit Flavours Are Most Popular
Competitive Landscape
Cuba Libre Brand Dominates Rtds, Supported by Broad Penetration of Its Distributor Opal SRL
Competitors Focus Their Commercial Strategies by Offering Bottles With Larger Formats
Price Is the Determining Strategy Distributors Use To Attract Young Consumers

Category Data
Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Singani Continues To Generate Greater Value and Volume Sales of Spirits, Driven by Trend Towards Increased Consumption of High-end National Products
Smuggling Is the Biggest Hindrance To the Growth of the Whiskies and Rum Categories in Bolivia
Strengthening of the Argentinian Currency Boosts Legal Sales of Bitters
Competitive Landscape
D&m Maintains Lead in the Overall Spirits Category With Singani Casa Real
National Spirits Producers Respond To Premiumisation Trend by Aiming To Meet Quality Standards of Imported Brands
Spirits Is Starting To Experience Internal Competition Between Alternative Products and Presenting Cross-category Competition To Beer

Category Data
Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
International Awards Boost Category Growth
More Sophisticated Wine Consumers Favour the Category
the Number of Specialised Wine-tasting Events Increases in Response To Increasing Interest
Competitive Landscape
the Main National Brands Invest in the On-trade Channel As A Positioning Strategy
Imported Wines Seek To Generate Volume From Offers at the Point of Sale
Argentinian Wines Have Cost Structure Advantage Over Chilean Imported Wines

Category Data
Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 89 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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Informal trade remains the greatest competitor

Bolivia has an extensive informal trade in alcoholic drinks. Legal producers and distributors all agree that informal alcoholic drinks is nurtured by the price difference that the Specific Consumption Tax creates between legal products and illicit trade. The extent of this gap was dependent on the product.

In 2007, illicit trade was estimated to account for a huge volume share of domestic alcoholic drinks, excluding beer. Bolivian consumers increased their purchases due to the economic improvement in the country. This purchasing increase benefited illicit trade more than the legal established players.

Traditional drinks are the volume makers

Traditional alcoholic drinks, such as beer, chicha and singani, remained significant volume makers in domestic alcoholic drinks. Beer was dominated by Cervecería Boliviana Nacional SA (CBN). It is part of the Inbev Group and holds majority share. There were other smaller breweries in Bolivia, but none had the investment possibilities and distribution strength of CBN. Chicha production remains mainly artisanal. The spirit is consumed in all the country’s regions. The western territories manufacture it using corn, and the eastern territories use peanuts and corn. Singani production is located mainly in the southern regions of the country (Tarija, Chuquisaca, Potosí). Singani is a grape-based spirit and is very popular in all regions.

Wine consumption increasing in upper socio-economic levels

In the early 2000s, the Bolivian government began a focused development project for several productive sectors in Bolivia. Wine was chosen as an important industry for the South. Government support helped small and medium sized wineries to increase production capacity. The increased production had to be commercialised. Producers formed clusters in order to improve sales volumes in local markets and open up export possibilities.

Investments created awareness of wine quality among upper socio-economic consumers in Bolivia. This resulted in a small increase in wine consumption, and also initiated demand for imported brands. Domestic consumption increased due to marketing investments that made wine consumption fashionable and trendy.

Alcoholic population represents an important issue in Bolivia

Alcohol addiction is considered very common in Bolivia. Lower income groups were the most affected by this problem, and this had an impact on low-price drinks, such as beer, chicha and rum. Singani was only considered cheap in the southern regions of Bolivia where it was produced. According to government reports, alcoholism is a disease that affects 25% of the population. (Bolivian Health Ministry Report for alcohol consumption 2002 using data from an OPS (Organización Panamericana de Salud) study). Another worrying statistic for Bolivian health authorities is that young and adolescent consumers appear to begin drinking at an earlier age. Reports show that the average starting age for alcohol consumption is 12 years. (CELIN – Centro Latinoamericano de Investigación Científica). Due to increased alcohol consumption and alcoholism in Bolivia, the government and international organisations, such as OMS (Organización Mundial de la Salud) and OPS, are very active in educational campaigns against alcohol consumption and alcohol-related health risks.

Consumption of alcoholic drinks is steady for all economic levels

According to MECOVI (Mejoramiento de las Encuentas y Medición de Condiciones de Vida), Bolivian alcohol statistics showed no decrease in consumption in lower socio-economic levels in 2007. The study also confirmed that all socio-economic levels in the country maintained steady consumption.

The only variation this study found was the type and frequency of consumption. Poorer consumers preferred the more affordable beer and chicha. Their consumption habits were focused on important dates for traditional celebrations, such as Carnaval, Gran Poder, San Juan, New Year, and others.
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- Bodegas Y Viñedos La Concepción Sa
- Cerveceria Boliviana Nacional Sa
- Compañia Cervecera Boliviana Sa
- Sociedad Agroindustrial Del Sur
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