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Other Hot Drinks in Romania

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    Report

  • 25 Pages
  • December 2025
  • Region: Romania
  • Euromonitor International
  • ID: 555659
Retail value sales of other hot drinks in Romania rose notably in 2025, although this value improvement largely reflected higher average unit prices rather than strong underlying demand. Consumer behaviour continued to be shaped by elevated living costs, and the category’s small, peripheral role within hot drinks made it particularly sensitive to pressure on household budgets.

This Other Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health-focused niches cushion the impact of price-driven weakness in chocolate-based drinks
INDUSTRY PERFORMANCE
  • Value expansion driven by pricing while chocolate-based drinks constrain volume
  • Plant-based hot drinks gain momentum as adults seek healthier alternatives to coffee
WHAT’S NEXT?
  • Gradual category growth expected as health alignment offsets economic constraints
  • Inflation-sensitive chocolate-based drinks remain under pressure as families limit treat occasions
  • Wellness positioning sustains growth in plant-based hot drinks as digital channels amplify reach
COMPETITIVE LANDSCAPE
  • Tymbark-Maspex Romania retains leadership through multi-segment reach and strong distribution
  • Health-oriented domestic players lead growth through strong wellness credentials
CHANNELS
  • Modern retailing dominates distribution as the category remains reliant on visibility and education
  • E-commerce posts the strongest gains as health brands and retailers expand digital reach
CATEGORY DATA
  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTSHOT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
  • Hot drinks growth is constrained by cost-of-living pressures but supported by coffee’s entrenched role in daily life
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • At-home café culture supports fresh beans while traditional ground coffee loses relevance
  • Health and wellbeing trends enhance the functional perception of coffee and sustain demand for fruit/herbal tea
WHAT’S NEXT?
  • Easing inflation and improving purchasing power are expected to support steady value and volume growth
  • Café culture and busier urban lifestyles will sustain on-trade hot drinks consumption
  • International players are set to retain leadership while premium tea specialists enrich the competitive landscape
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts RO remains the leading hot drinks company in 2025
  • Cafea Fortuna emerges as the most dynamic top-five player thanks to local roots and wider distribution
  • Private label gains share as shoppers trade down and manufacturers increase promotional support
CHANNELS
  • Modern grocery retailers consolidate their leadership as consumers seek low prices and promotions
  • E-commerce is the most dynamic channel as rapid-delivery partnerships scale up
  • Small local grocers retain relevance through proximity and personal relationships
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources