K-12 Online Education Market in China 2022-2026

The publisher has been monitoring the K-12 online education market in China and it is poised to grow by $18.93 bn during 2022-2026, progressing at a CAGR of 15.45% during the forecast period. The report on the K-12 online education market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increased adoption of online test preparation courses in China and improved accessibility to quality education.

The K-12 online education market in China analysis includes product and end-user segments.

The K-12 online education market in China is segmented as below:

By Product

Online schools
Language learning courses
Test preparation services

By End-user

Institutional learners
Individual learners

This study identifies the outbreak of COVID-19 increased the demand for online education in China as one of the prime reasons driving the K-12 online education market growth in China during the next few years.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. The report on K-12 online education market in China covers the following areas:

K-12 online education market sizing
K-12 online education market forecast
K-12 online education market industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading K-12 online education market vendors in China that include Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, and Xueda Education. Also, the K-12 online education market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The publisher's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1. Executive Summary

1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 5
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7

2. Market Landscape

2.1 Market ecosystem
Exhibit 06: Parent market
Exhibit 07: Market characteristics
2.2 Value Chain Analysis
Exhibit 08: Value chain analysis: Education services
2.2.1 Inputs
2.2.2 Operations
2.2.3 Marketing and sales
2.2.4 Support activities
2.2.5 Innovations

3. Market Sizing

3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 11: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis

4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of the buyer
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of the supplier
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by Product

5.1 Market segments
Exhibit 20: Product- Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 21: Comparison by Product
5.3 Online schools - Market size and forecast 2021-2026
Exhibit 22: Online schools - Market size and forecast 2021-2026 ($ million)
Exhibit 23: Online schools- Year-over-year growth 2021-2026 (%)
5.4 Language learning courses - Market size and forecast 2021-2026
Exhibit 24: Language learning courses - Market size and forecast 2021-2026 ($ million)
Exhibit 25: Language learning courses - Year-over-year growth 2021-2026 (%)
5.5 Test preparation services - Market size and forecast 2021-2026
Exhibit 26: Test preparation services - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Test preparation services - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Product
Exhibit 28: Market opportunity by Product

6. Market Segmentation by End-user

6.1 Market segments
Exhibit 29: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 30: Comparison by End-user
6.3 Institutional learners - Market size and forecast 2021-2026
Exhibit 31: Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Institutional learners - Year-over-year growth 2021-2026 (%)
6.4 Individual learners - Market size and forecast 2021-2026
Exhibit 33: Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Individual learners - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by End-user
Exhibit 35: Market opportunity by End-user

7. Customer landscape

The publisher's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

7.1 Overview
Exhibit 36: Customer landscape

8. Drivers, Challenges, and Trends

8.1 Market Driver
8.1.1 Increased adoption of online test preparation courses in China
8.1.2 Improved accessibility to quality education
8.1.3 Outbreak of COVID-19 increased the demand for online education in china
8.2 Market challenges
8.2.1 Skewed interaction and socializing opportunities for students
8.2.2 Availability of low-priced and open educational resources
8.2.3 Rising number of unorganized private tutors
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Growing customization of online education services
8.3.2 Increasing use of cloud computing in K-12 online education system
8.3.3 Growing adoption of blended learning

9. Vendor Landscape

9.1 Overview
Exhibit 38: Vendor landscape
9.2 Landscape disruption
Exhibit 39: Landscape disruption
Exhibit 40: Industry risks

10. Vendor Analysis

10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: Market positioning of vendors
10.3 Ambow Education Holding Ltd.
Exhibit 43: Ambow Education Holding Ltd. - Overview
Exhibit 44: Ambow Education Holding Ltd. - Business segments
Exhibit 45: Ambow Education Holding Ltd. - Key offerings
Exhibit 46: Ambow Education Holding Ltd. - Segment focus
10.4 Beijing Huaxia Dadi Distance Learning
Exhibit 47: Beijing Huaxia Dadi Distance Learning - Overview
Exhibit 48: Beijing Huaxia Dadi Distance Learning - Product and service
Exhibit 49: Beijing Huaxia Dadi Distance Learning - Key offerings
10.5 China Online Education Group
Exhibit 50: China Online Education Group - Overview
Exhibit 51: China Online Education Group - Product and service
Exhibit 52: China Online Education Group - Key offerings
10.6 ChinaEDU Corp.
Exhibit 53: ChinaEDU Corp. - Overview
Exhibit 54: ChinaEDU Corp. - Business segments
Exhibit 55: ChinaEDU Corp. - Key offerings
Exhibit 56: ChinaEDU Corp. - Segment focus
10.7 EIC Education
Exhibit 57: EIC Education - Overview
Exhibit 58: EIC Education - Product and service
Exhibit 59: EIC Education - Key offerings
10.8 iTutorGroup Ltd.
Exhibit 60: iTutorGroup Ltd. - Overview
Exhibit 61: iTutorGroup Ltd. - Product and service
Exhibit 62: iTutorGroup Ltd. - Key offerings
10.9 Kaplan Inc.
Exhibit 63: Kaplan Inc. - Overview
Exhibit 64: Kaplan Inc. - Product and service
Exhibit 65: Kaplan Inc. - Key offerings
10.10 New Oriental Education and Technology
Exhibit 66: New Oriental Education and Technology - Overview
Exhibit 67: New Oriental Education and Technology - Business segments
Exhibit 68: New Oriental Education and Technology - Key News
Exhibit 69: New Oriental Education and Technology - Key offerings
Exhibit 70: New Oriental Education and Technology - Segment focus
10.11 TAL Education Group
Exhibit 71: TAL Education Group - Overview
Exhibit 72: TAL Education Group - Business segments
Exhibit 73: TAL Education Group - Key offerings
Exhibit 74: TAL Education Group - Segment focus
10.12 Xueda Education
Exhibit 75: Xueda Education - Overview
Exhibit 76: Xueda Education - Business segments
Exhibit 77: Xueda Education - Key offerings
Exhibit 78: Xueda Education - Segment focus

11. Appendix

11.1 Scope of the report
11.1.1 Market definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 79: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 80: Research Methodology
Exhibit 81: Validation techniques employed for market sizing
Exhibit 82: Information sources
11.4 List of abbreviations
Exhibit 83: List of abbreviations

List of Exhibits

Exhibit 1: Key Finding 1
Exhibit 2: Key Finding 2
Exhibit 3: Key Finding 5
Exhibit 4: Key Finding 6
Exhibit 5: Key Finding 7
Exhibit 6: Parent market
Exhibit 7: Market characteristics
Exhibit 8: Offerings of vendors included in the market definition
Exhibit 9: Market segments
Exhibit 10: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 11: Global market: Year-over-year growth 2021 - 2026 (%)
Exhibit 12: Five forces analysis 2021 & 2026
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Market condition - Five forces 2021
Exhibit 19: Product - Market share 2021-2026 (%)
Exhibit 20: Comparison by Product
Exhibit 21: Online schools - Market size and forecast 2021-2026 ($ million)
Exhibit 22: Online schools - Year-over-year growth 2021-2026 (%)
Exhibit 23: Language learning courses - Market size and forecast 2021-2026 ($ million)
Exhibit 24: Language learning courses - Year-over-year growth 2021-2026 (%)
Exhibit 25: Test preparation services - Market size and forecast 2021-2026 ($ million)
Exhibit 26: Test preparation services - Year-over-year growth 2021-2026 (%)
Exhibit 27: Market opportunity by Product
Exhibit 28: End-user - Market share 2021-2026 (%)
Exhibit 29: Comparison by End-user
Exhibit 30: Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibit 32: Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Individual learners - Year-over-year growth 2021-2026 (%)
Exhibit 34: Market opportunity by End-user
Exhibit 35: Customer landscape
Exhibit 36: Impact of drivers and challenges
Exhibit 37: Vendor landscape
Exhibit 38: Landscape disruption
Exhibit 39: Industry risks
Exhibit 40: Vendors covered
Exhibit 41: Market positioning of vendors
Exhibit 42: Ambow Education Holding Ltd. - Overview
Exhibit 43: Ambow Education Holding Ltd. - Business segments
Exhibit 44: Ambow Education Holding Ltd. - Key offerings
Exhibit 45: Ambow Education Holding Ltd. - Key customers
Exhibit 46: Ambow Education Holding Ltd. - Segment focus
Exhibit 47: Beijing Huaxia Dadi Distance Learning - Overview
Exhibit 48: Beijing Huaxia Dadi Distance Learning - Product and service
Exhibit 49: Beijing Huaxia Dadi Distance Learning - Key offerings
Exhibit 50: Beijing Huaxia Dadi Distance Learning - Key customers
Exhibit 51: Beijing Huaxia Dadi Distance Learning - Segment focus
Exhibit 52: China Online Education Group - Overview
Exhibit 53: China Online Education Group - Product and service
Exhibit 54: China Online Education Group - Key offerings
Exhibit 55: China Online Education Group - Key customers
Exhibit 56: China Online Education Group - Segment focus
Exhibit 57: ChinaEDU Corp. - Overview
Exhibit 58: ChinaEDU Corp. - Business segments
Exhibit 59: ChinaEDU Corp. - Key offerings
Exhibit 60: ChinaEDU Corp. - Key customers
Exhibit 61: ChinaEDU Corp. - Segment focus
Exhibit 62: EIC Education - Overview
Exhibit 63: EIC Education - Product and service
Exhibit 64: EIC Education - Key offerings
Exhibit 65: EIC Education - Key customers
Exhibit 66: EIC Education - Segment focus
Exhibit 67: iTutorGroup Ltd. - Overview
Exhibit 68: iTutorGroup Ltd. - Product and service
Exhibit 69: iTutorGroup Ltd. - Key offerings
Exhibit 70: iTutorGroup Ltd. - Key customers
Exhibit 71: iTutorGroup Ltd. - Segment focus
Exhibit 72: Kaplan Inc. - Overview
Exhibit 73: Kaplan Inc. - Product and service
Exhibit 74: Kaplan Inc. - Key offerings
Exhibit 75: Kaplan Inc. - Key customers
Exhibit 76: Kaplan Inc. - Segment focus
Exhibit 77: New Oriental Education and Technology - Overview
Exhibit 78: New Oriental Education and Technology - Business segments
Exhibit 79: New Oriental Education and Technology - Key offerings
Exhibit 80: New Oriental Education and Technology - Key customers
Exhibit 81: New Oriental Education and Technology - Segment focus
Exhibit 82: TAL Education Group - Overview
Exhibit 83: TAL Education Group - Business segments
Exhibit 84: TAL Education Group - Key offerings
Exhibit 85: TAL Education Group - Key customers
Exhibit 86: TAL Education Group - Segment focus
Exhibit 87: Xueda Education - Overview
Exhibit 88: Xueda Education - Business segments
Exhibit 89: Xueda Education - Key offerings
Exhibit 90: Xueda Education - Key customers
Exhibit 91: Xueda Education - Segment focus
Exhibit 92: Currency conversion rates for US$
Exhibit 93: Research Methodology
Exhibit 94: Validation techniques employed for market sizing
Exhibit 95: Information sources
Exhibit 96: List of abbreviations

Executive Summary

The publisher announces the Publication of its Research Report - K-12 Online Education Market in China 2022-2026

The publisher recognizes the following companies as the key players in the K-12 online education market in china: Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, and Xueda Education.

Commenting on the report, an analyst from the publisher said: 'The latest trend gaining momentum in the market is the outbreak of COVID-19 increased the demand for online education in China.'

According to the report, one of the major drivers for this market is the increased adoption of online test preparation courses in China.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.