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Saudi Arabia Home Fragrances Market, By Product Type , By Fragrances, By End User, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2027

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    Report

  • 78 Pages
  • March 2022
  • Region: Saudi Arabia
  • TechSci Research
  • ID: 5562157
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Saudi Arabia home fragrances market is anticipated to grow at a significant CAGR during the forecast period. The growth can be attributed to the rising demand for room fresheners and fragrance modulators with an aim to keep the ambiance clean and refreshed. Saudi Arabia has a history of inclination towards aromatic fragrances for religious purposes. Essential oils, scented candles, etc., have remained a part of Saudi Arabia's culture since ancient times. New and improved home fragrance products infused with essential oils such as eucalyptus, jasmine, lavender, etc., to lighten up the mood and create a stress-free environment are driving the growth of Saudi Arabia home fragrances market. Besides, increased personalization of products and the growing use of natural ingredients in home fragrances are propelling the growth of Saudi Arabia home fragrances market.

Moreover, the rising demand for customized scented candles and aromatherapy and the growing varieties of aesthetically pleasing products contribute to the growth of the Saudi Arabia home fragrances market. Companies are offering customers the flexibility to choose the shape, size, color, texture, and around of their home fragrance items that suit their unique taste and personal preferences. Moreover, an increasing number of research and development activities along with technological advancements are propelling the growth of Saudi Arabia home fragrances market. Growing number of programs and schemes introduced by consumers by the spa industry is expected to increase the demand for home fragrances in Saudi Arabia through 2027.

The Saudi Arabia home fragrances market is segmented as product type, fragrances, end-user, distribution channel, competitional landscape, regional distribution. Based on product type, the market is further divided into sprays, sachets, electric air fresheners, and others like scented candles, scented oils, etc. Sprays are anticipated to hold the largest share in Saudi Arabia home fragrances market due to their ease of usability and wider accessibility for consumers. Electric air fresheners are projected to register the fastest growth during the forecast period.

Rezaroma (Reza Hygiene), Johnson Saudi co. Ltd, Reckitt Benckiser (Arabia) FZE (RB), Procter & Gamble Saudi Arabia, Ajmal International Trading Co. (LLC), The Fragrance Kitchen, ALREHAB perfumes, Zohoor Alreef, Saudi Arabia, Mushir Alam Perfume Industry, Henkel Jebel Ali FZCO, Kelvin Natural Mint Pvt. Ltd., Kshrey Inc. (Supplier), AJWA Group, Cargill Saudi Arabia (Supplier), Godrej & Boyce Mfg. Co. Ltd. are major market players in the Saudi Arabia home fragrances market. New product developments and mergers & acquisitions are some of the strategies adopted by the market players in the Saudi Arabia home fragrances market to sustain growth.

Years considered for this report:

  • Historical Years: 2017-2020
  • Base Year: 2021
  • Estimated Year: 2022
  • Forecast Period: 2023-2027

Objective of the Study:

  • To analyze the historical growth of the market size of Saudi Arabia home fragrances market from 2017 to 2021.
  • To estimate and forecast the market size of Saudi Arabia home fragrances market from 2022 to 2027 and growth rate until 2027.
  • To classify and forecast Saudi Arabia home fragrances market based on type, distribution channel, competitional landscape, and regional distribution.
  • To identify dominant region or segment in the Saudi Arabia home fragrances market.
  • To identify drivers and challenges for Saudi Arabia home fragrances market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia home fragrances market.
  • To identify and analyze the profile of leading players operating in Saudi Arabia home fragrances market.
  • To identify key sustainable strategies adopted by market players in Saudi Arabia home fragrances market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers, suppliers across the country. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufactures which could not be identified due to the limitations of secondary research. The publisher analyzed the manufactures, distribution channels and presence of all major players across the country.

The publisher calculated the market size of Saudi Arabia home fragrances market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

  • Home fragrances manufacturers, end users, and other stakeholders
  • Distributors and suppliers of the products and other stakeholders
  • Organizations, forums, and alliances related to home fragrances
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:


In this report, Saudi Arabia home fragrances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Saudi Arabia Home Fragrances Market, By Product Type:

  • Sprays
  • Sachets
  • Electric Air Fresheners
  • Others
  • Scented Candles
  • Scented Oils

Saudi Arabia Home Fragrances Market, By Fragrances:

  • Lemon
  • Lavender
  • Jasmine
  • Rose
  • Sandalwood
  • Vanilla
  • Others

Saudi Arabia Home Fragrances Market, By End User:

  • Home Care
  • Healthcare
  • Hospitality
  • Museums
  • Commercial
  • Others

Saudi Arabia Home Fragrances Market, By Distribution Channel:

  • Store-based Retail
  • Non-Store-based Retail

Saudi Arabia Home Fragrances Market, By Region:

  • Western
  • Eastern
  • Northern & Central
  • Southern

Competitive Landscape


Company Profiles: Detailed analysis of the major companies present in Saudi Arabia home fragrances market.

Available Customizations:


With the given market data, the publisher offers customizations according to a company’s specific needs.


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Table of Contents

1. Product Overeview2. Research Methodology3. Executive Summary
4. Voice of Customer
4.1. Brand Recall (top-of-mind and spontaneous) and Brand Awareness
4.2. Willingness to Spend
4.3. Preferred Point of Purchase
4.4. Factors Influencing Purchase Decision
4.5. Sources of Information
5. Impact of COVID -19 on Saudi Arabia Home Fragrances Market
6. Saudi Arabia Home Fragrances Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.))
6.2.2. By Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others)
6.2.3. By End User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others)
6.2.4. By Distribution Channel (Store-based Retail and Non-Store-based Retail)
6.2.5. By Region (Northern & Central, Southern, Eastern, Western)
6.2.6. By Company (2021)
6.3. Market Map
7. Saudi Arabia Spray Home Fragrances Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Fragrances
7.2.2. By End User
7.2.3. By Distribution Channel
8. Saudi Arabia Sachet Home Fragrances Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Fragrances
8.2.2. By End User
8.2.3. By Distribution Channel
9. Saudi Arabia Electric Air Freshener Home Fragrances Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Fragrances
9.2.2. By End User
9.2.3. By Distribution Channel
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends and Developments12. Pricing Analysis13. Policy & Regulatory Landscape14. Saudi Arabia Economic Profile
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Rezaroma (Reza Hygiene)
15.1.2. Johnson Saudi co. Ltd
15.1.3. Reckitt Benckiser (Arabia) FZE (RB)
15.1.4. Procter & Gamble Saudi Arabia
15.1.5. Ajmal International Trading Co. (LLC)
15.1.6. The Fragrance Kitchen
15.1.7. ALREHAB perfumes
15.1.8. Zohoor Alreef, Saudi Arabia
15.1.9. Mushir Alam Perfume Industry
15.1.10. Henkel Jebel Ali FZCO
15.1.11. Kelvin Natural Mint Pvt. Ltd.
15.1.12. Kshrey Inc. (Supplier)
15.1.13. AJWA Group
15.1.14. Cargill Saudi Arabia (Supplier)
15.1.15. Godrej & Boyce Mfg. Co. Ltd.
16. Strategic Recommendations

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Rezaroma (Reza Hygiene)
  • Johnson Saudi co. Ltd
  • Reckitt Benckiser (Arabia) FZE (RB)
  • Procter & Gamble Saudi Arabia
  • Ajmal International Trading Co. (LLC)
  • The Fragrance Kitchen
  • ALREHAB perfumes
  • Zohoor Alreef, Saudi Arabia
  • Mushir Alam Perfume Industry
  • Henkel Jebel Ali FZCO
  • Kelvin Natural Mint Pvt. Ltd.
  • Kshrey Inc. (Supplier)
  • AJWA Group
  • Cargill Saudi Arabia (Supplier)
  • Godrej & Boyce Mfg. Co. Ltd.