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E-Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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    Report

  • 110 Pages
  • March 2022
  • Region: Global
  • IMARC Group
  • ID: 5562432
UP TO OFF until Dec 31st 2022
The global e-cigarette market reached a value of US$ 20.4 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 30 Billion by 2027, exhibiting at a CAGR of 4.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.



E-cigarettes are battery-powered devices that are considered less toxic than traditional cigarettes. Also known as e-cigs, e-vaping devices, vape pens and electronic cigarettes, these cigarettes consist of three main components, namely, a heating coil, battery and an e-liquid cartridge. These components help in delivering dosages of vaporized nicotine or flavored solutions to the users. E-cigarettes are gaining popularity, especially among young adults and adolescents, due to the rising awareness about the harmful effects of traditional tobacco-based cigarettes. However, researchers are still assessing the impact of e-cigarettes on the human body, which is not yet known.

Market Drivers:


The willingness of consumers to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to traditional cigarettes have led to the increased demand for these devices across the globe. In line with this, the manufacturers are introducing new-generation e-cigarettes which offer different strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and to commercialize its vaporizers worldwide. These players are also introducing an extensive range of flavors, such as tobacco, fruits and botanicals, in response to the evolving consumer preferences. Further, they are developing the designs of and technology used in e-cigarettes to improve their functioning.

Key Market Segmentation:


The publisher provides an analysis of the key trends in each sub-segment of the global e-cigarette market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.

Breakup by Product:

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

Next-generation e-cigarettes currently represent the most popular product type in the market as they provide significant technology upgrades and extended battery life.

Breakup by Flavor:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others

Amongst these, tobacco is the most preferred flavor among consumers since it offers a similar taste as that of conventional cigarettes.

Breakup by Mode of Operation:

  • Automatic E-Cigarette
  • Manual E-Cigarette

At present, automatic e-cigarettes dominate the market since these cigarettes have emerged as a user-friendly option for smokers and gives them the feel of an actual cigarette.

Breakup by Distribution Channel:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

Presently, e-cigarettes are majorly distributed through specialty e-cigarette shops as the majority of customers are individuals who have quit smoking. The staff of these shops plays a central role in providing customers with product information and many provide smoking cessation advice.

Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America

Region-wise, North America enjoys the leading position in the market, accounting for majority of the total global market.

Competitive Landscape:


The competitive landscape of the market is characterized by the presence of several manufacturers who compete in terms of price and quality. Some of the key players are:


Philip Morris International Inc.
Altria Group Inc.
  • British American Tobacco PLC
Japan Tobacco, Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • Nicotek LLC
NJOY Inc.
Reynolds American Inc.
  • VMR Products LLC
MCIG Inc.
  • ITC Limited
  • J WELL France

Key Questions Answered in This Report:


  • How has the global e-cigarette market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global e-cigarette industry?
  • What has been the impact of COVID-19 on the global e-cigarette market?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the flavor?
  • What is the breakup of the market based on the mode of operation?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global e-cigarette industry?
  • What are the key driving factors and challenges in the global e-cigarette industry?
  • What is the structure of the global e-cigarette industry and who are the key players?
  • What is the degree of competition in the global e-cigarette industry?
  • What are the profit margins in the global e-cigarette industry?
Frequently Asked Questions about the Global E-Cigarette Market

What is the estimated value of the Global E-Cigarette Market?

The Global E-Cigarette Market was estimated to be valued at $20.4 Billion in 2021.

What is the growth rate of the Global E-Cigarette Market?

The growth rate of the Global E-Cigarette Market is 6.6%, with an estimated value of $30 Billion by 2027.

What is the forecasted size of the Global E-Cigarette Market?

The Global E-Cigarette Market is estimated to be worth $30 Billion by 2027.

Who are the key companies in the Global E-Cigarette Market?

Key companies in the Global E-Cigarette Market include Philip Morris International Inc., Altria Group Inc., British American Tobacco PLC, Japan Tobacco Inc., Imperial Tobacco Group, International Vapor Group, Nicotek LLC, NJOY Inc. and VMR Products LLC.

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global E-Cigarette Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Flavor
5.6 Market Breakup by Mode of Operation
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast
6 Market Breakup Product
6.1 Modular E-Cigarette
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Rechargeable E-Cigarette
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Next-Generation E-Cigarette
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Disposable E-Cigarette
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Flavor
7.1 Tobacco
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Botanical
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Fruit
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Sweet
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Beverage
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Mode of Operation
8.1 Automatic E-Cigarette
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Manual E-Cigarette
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialist E-Cig Shops
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Online
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Supermarkets and Hypermarkets
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Tobacconist
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 Asia Pacific
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Europe
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 North America
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Middle East and Africa
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Latin America
10.5.1 Market Trends
10.5.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
14.1 Price Indicators
14.2 Price Structure
14.3 Margin Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Philip Morris International
15.3.2 Altria Group Inc.
15.3.3 British American Tobacco PLC
15.3.4 Japan Tobacco, Inc.
15.3.5 Imperial Tobacco Group
15.3.6 International Vapor Group
15.3.7 Nicotek Llc,
15.3.8 Njoy Inc.
15.3.9 Reynolds American Inc.
15.3.10 Vmr Flavours Llc.
15.3.11 MCIG Inc.
15.3.12 ITC Limited
15.3.13 J Well France
List of Figures
Figure 1: Global: E-Cigarette Market: Major Drivers and Challenges
Figure 2: Global: E-Cigarette Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2021
Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2021
Figure 5: Global: E-Cigarette Market: Breakup by Mode of Operation (in %), 2021
Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2021
Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: E-Cigarette Industry: SWOT Analysis
Figure 10: Global: E-Cigarette Industry: Value Chain Analysis
Figure 11: Global: E-Cigarette Industry: Porter’s Five Forces Analysis
Figure 12: Global: E-Cigarette (Modular) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: E-Cigarette (Modular) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: E-Cigarette (Rechargeable) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: E-Cigarette (Next-Generation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: E-Cigarette (Disposable) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: E-Cigarette (Automatic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: E-Cigarette (Manual) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: E-Cigarette (Manual) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: E-Cigarette Market: Sales Through Specialist E-Cig Shops (in Million US$), 2016 & 2021
Figure 37: Global: E-Cigarette Market Forecast: Sales Through Specialist E-Cig Shops (in Million US$), 2022-2027
Figure 38: Global: E-Cigarette Market: Online Sales (in Million US$), 2016 & 2021
Figure 39: Global: E-Cigarette Market Forecast: Online Sales (in Million US$), 2022-2027
Figure 40: Global: E-Cigarette Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 41: Global: E-Cigarette Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 42: Global: E-Cigarette Market: Sales Through Tobacconist (in Million US$), 2016 & 2021
Figure 43: Global: E-Cigarette Market Forecast: Sales Through Tobacconist (in Million US$), 2022-2027
Figure 44: Global: E-Cigarette Market: Sales Through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 45: Global: E-Cigarette Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2022-2027
Figure 46: Asia Pacific: E-Cigarette Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Asia Pacific: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Europe: E-Cigarette Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Europe: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: North America: E-Cigarette Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: North America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Middle East and Africa: E-Cigarette Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Middle East and Africa: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Latin America: E-Cigarette Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Latin America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
List of Tables
Table 1: Global: E-Cigarette Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: Global: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2022-2027
Table 4: Global: E-Cigarette Market Forecast: Breakup by Mode of Operation (in Million US$), 2022-2027
Table 5: Global: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: E-Cigarette Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: E-Cigarette Market Structure
Table 8: Global: E-Cigarette Market: Key Players

Companies Mentioned

  • Philip Morris International Inc.
  • Altria Group Inc.
  • British American Tobacco PLC
  • Japan Tobacco Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • Nicotek LLC
  • NJOY Inc.
  • Reynolds American Inc.
  • VMR Products LLC
  • MCIG Inc.
  • ITC Limited
  • J WELL France

Methodology

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