Megatrends in Malaysia - Research and Markets

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the analyst's eight focus megatrends and insights as to how each trend has manifested in Malaysia.

The Megatrends in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Megatrends market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Kenanga aims to democratise financial services with crypto-friendly super app
Mobile apps play a greater role in daily urban life
Consumers are concerned about managing their online privacy
Baby Boomers are reluctant to receive targeted ads
Friends and family are still the most trusted sources of information
Return to in-person activities is strongly anticipated post-pandemic
Experience more
Japan’s Tsutaya Books provides Kuala Lumpurians with new cultural experiences
Real world experiences are still highly coveted
Online socialising is more common than face-to-face post-pandemic
Holidaymakers prioritise safety when choosing a destination
Gen X are the most eager to resume in-person activities
Middle class reset
New, ultra low-cost carrier MYAirline is poised for take off
Malaysians are more likely than global counterparts to adopt a minimalist lifestyle
The concept of repurposing is starting to lose its stigma
A third of Baby Boomers plan to buy more pre-owned items
Premiumisation
Connor’s Stout Porter enables consumers to recreate the bar experience at home
Most Malaysians yearn for a simpler life
Consumers are confident in the value of their long-term investments
Quality is an important factor in the path to purchase
Shifting market frontiers
South Korea’s Paris Baguette to open food outlets and a Halal-certified facility in Malaysia
Malaysians are open to international products and cultures
Gen X are the most supportive of local business
Shopping reinvented
Malaysia’s first flash sales concept, OnTheList, offers luxury goods at discount prices
Consumers enjoy a mix of in-store and online purchasing options
Malaysians are less engaged with brands than their global counterparts
Millennials are the most likely to follow and buy from brands on social media
Sustainable living
Fmcg companies join forces to tackle post-consumer plastic waste
Malaysians are keen to help protect the environment
Recycling and reducing plastics are top environmental concerns
More than a third of Malaysians donate to non-profits that support their causes
Recyclable and biodegradable packaging are considered the most sustainable
Wellness
Etblisse appeals to health-conscious consumers with ready-to-drink plant-based milks
Over 60% of Malaysians regularly take health supplements
Massage is the most common way to relieve stress
Malaysians are embracing health tech
Consumers remain cautious about health and safety post-pandemic