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Megatrends in Malaysia

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  • 58 Pages
  • December 2022
  • Region: Malaysia
  • Euromonitor International
  • ID: 5562743
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the analyst's eight focus megatrends and insights as to how each trend has manifested in Malaysia.

The Megatrends in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Kenanga aims to democratise financial services with crypto-friendly super app
  • Mobile apps play a greater role in daily urban life
  • Consumers are concerned about managing their online privacy
  • Baby Boomers are reluctant to receive targeted ads
  • Friends and family are still the most trusted sources of information
  • Return to in-person activities is strongly anticipated post-pandemic
  • Experience more
  • Japan’s Tsutaya Books provides Kuala Lumpurians with new cultural experiences
  • Real world experiences are still highly coveted
  • Online socialising is more common than face-to-face post-pandemic
  • Holidaymakers prioritise safety when choosing a destination
  • Gen X are the most eager to resume in-person activities
  • Middle class reset
  • New, ultra low-cost carrier MYAirline is poised for take off
  • Malaysians are more likely than global counterparts to adopt a minimalist lifestyle
  • The concept of repurposing is starting to lose its stigma
  • A third of Baby Boomers plan to buy more pre-owned items
  • Premiumisation
  • Connor’s Stout Porter enables consumers to recreate the bar experience at home
  • Most Malaysians yearn for a simpler life
  • Consumers are confident in the value of their long-term investments
  • Quality is an important factor in the path to purchase
  • Shifting market frontiers
  • South Korea’s Paris Baguette to open food outlets and a Halal-certified facility in Malaysia
  • Malaysians are open to international products and cultures
  • Gen X are the most supportive of local business
  • Shopping reinvented
  • Malaysia’s first flash sales concept, OnTheList, offers luxury goods at discount prices
  • Consumers enjoy a mix of in-store and online purchasing options
  • Malaysians are less engaged with brands than their global counterparts
  • Millennials are the most likely to follow and buy from brands on social media
  • Sustainable living
  • Fmcg companies join forces to tackle post-consumer plastic waste
  • Malaysians are keen to help protect the environment
  • Recycling and reducing plastics are top environmental concerns
  • More than a third of Malaysians donate to non-profits that support their causes
  • Recyclable and biodegradable packaging are considered the most sustainable
  • Wellness
  • Etblisse appeals to health-conscious consumers with ready-to-drink plant-based milks
  • Over 60% of Malaysians regularly take health supplements
  • Massage is the most common way to relieve stress
  • Malaysians are embracing health tech
  • Consumers remain cautious about health and safety post-pandemic