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Megatrends in Malaysia

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  • 76 Pages
  • January 2024
  • Region: Malaysia
  • Euromonitor International
  • ID: 5562743
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the 10 focus megatrends and insights as to how each trend has manifested in Malaysia.

The Megatrends in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Convenience
  • Pos offers convenience items and a café concept alongside its postal services
  • Digitisation is helping to simplify everyday tasks
  • Consumers seek flexibility in all areas of life
  • A desire to see and touch goods hinders growth of e-commerce
  • Consumers enjoy the flexibility of online shopping
  • Convenience drives demand for meal delivery services
  • Digital living
  • SayHeart launches AI-powered app to help simplify complex health data
  • Smart devices and e-services gain traction
  • Consumers are protective of their personal data
  • Baby Boomers are the most averse to targeted ads
  • Friends and family are the most trusted information source
  • More people feel that activities will move offline than online
  • Diversity and inclusion
  • Starbucks Malaysia opens its third signing store staffed by the deaf and hard of hearing
  • Baby Boomers are the most keen to share their social/political opinions
  • Most consumers want to make a positive difference to the world
  • Malaysians mostly feel comfortable expressing their identity
  • Shoppers pay more attention to brand values
  • Experience more
  • Kim Hin Joo revamps Mothercare as an experience store
  • Malaysians enjoy socialising both online and offline
  • Safety is the number one priority when choosing a holiday destination
  • More consumers value real world than online experiences
  • Personalisation
  • Sometime by Asian Designers offers high-end personalisation
  • Millennials place importance on self-expression
  • Consumers enjoy tailored products and experiences
  • Premiumisation
  • Carlsberg Malaysia partners with Sapporo to advance premiumisation strategy
  • Most Malaysians want a simpler life
  • Millennials have the most confidence in their investments
  • Health properties, quality and comfort are prized product attributes
  • Pursuit of value
  • Opn Payments integrates Atome’s BNPL solution with its online payment platform
  • Malaysian shoppers remain thrifty
  • Consumers are worried about rising living costs
  • Shoppers start to embrace the circular economy
  • Consumers seek ways to make their money go further
  • Shopper reinvented
  • TikTok simplifies the shopping experience with new “Shopping Center ” feature
  • Malaysians continue to enjoy window shopping
  • In-store remains the channel of choice for clothing and appliances
  • S-commerce is well developed
  • Gen Z are the most likely to shop via social media channels
  • Sustainable living
  • Zcova launches its first sustainable lab-grown diamonds
  • Consumers are taking a greater interest in ethical issues
  • Malaysians are good recyclers
  • Reducing plastics use tops the list of green activities
  • Consumers are increasingly voting with their feet
  • Recyclable packaging is considered the most sustainable
  • Wellness
  • Fernleaf Protein+ powder milk combines dairy and plant-based proteins
  • Massage is Malaysia’s traditional antidote to stress
  • Malaysians are high consumers of health supplements
  • Consumers continue to take precautions in the post-pandemic era
  • Leverage the power of megatrends to shape your strategy today