The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Key Highlights
- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $138,127.3 million in 2021 Russia was the fastest growing country with a CAGR of 57% over the 2017-21 period
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $111,600.0 million in 2021. This was followed by Brazil, India and Russia with a value of $10,462.5, $9,000.0, and $7,0649 million, respectively
- China is expected to lead the advertising industry in the BRIC nations with a value of $147,634.6 million in 2026, followed by India, Brazil, Russia with expected values of $14,117.5, $13,297.1 and $9,4235 million, respectively
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
- Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
Reasons to Buy
- What was the size of the BRIC advertising industry by value in 2021?
- What will be the size of the BRIC advertising industry in 2026?
- What factors are affecting the strength of competition in the BRIC advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the BRIC advertising industry?
Table of Contents
1 Introduction
2 BRIC Advertising
3 Advertising in Brazil
4 Macroeconomic Indicators
5 Advertising in China
6 Macroeconomic Indicators
7 Advertising in India
8 Macroeconomic Indicators
9 Advertising in Russia
10 Macroeconomic Indicators
11 Company Profiles
12 Appendix
List of Tables
List of Figures
Companies Mentioned
A selection of companies mentioned in this report includes:
- Omnicom Group, Inc.
- Publicis Groupe SA
- Dentsu, Inc.
- The Interpublic Group of Companies, Inc.
- WPP plc