Channel Choices - Consumer Behavior Tracking Q4 2021 explores the consumer preferences that have been emerging, persisting, or weakening in the last quarter. It examines the various trends that are driving channel choices and how this has affected consumers’ purchase decision across different FMCG sectors.
Consumers are showing high interest in returning to buy in-store across all categories. The global pandemic has accelerated the growth of online channels as consumers find it very convenient. Therefore, an omnichannel experience will remain very attractive to consumers.
Consumers are showing high interest in returning to buy in-store across all categories. The global pandemic has accelerated the growth of online channels as consumers find it very convenient. Therefore, an omnichannel experience will remain very attractive to consumers.
Scope
- Consumers are spending more time online and online channels will continue to grow.
- Companies are finding innovative ways to provide products and services in channels that are more appealing to consumers.
- Increasing online presence is becoming highly important to offer a better purchase experience.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.
Table of Contents
1. Consumer Behavior Tracking: Channel Choices- Introduction
- Channel Choices
- Take Outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Yango Deli
- Glossier
