Enotourism Market Report 2026

The enotourism market size has grown rapidly in recent years. It will grow from $11.95 billion in 2025 to $13.66 billion in 2026 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to rising tourism interest in wine culture, increasing promotion of vineyard destinations, growing awareness of wine heritage travel, expansion of regional tourism initiatives, rising consumer interest in experiential travel.

The enotourism market size is expected to see rapid growth in the next few years. It will grow to $23 billion in 2030 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to increasing demand for premium tourism experiences, rising contribution of enotourism to rural economies, growing preference for themed travel segments, increasing integration of wine tourism with hospitality services, expansion of organized winery travel offerings. Major trends in the forecast period include growing interest in wine based travel experiences, increasing preference for local vineyard tourism activities, rising popularity of guided winery tours and experiences, increasing demand for premium wine tourism packages, growing role of enotourism in regional economic development.

The increases in disposable income are expected to propel the enotourism market. Disposable income refers to the amount of money that individuals or households have available for spending and saving after all necessary taxes have been deducted from their gross income. Rising disposable income is driven by economic growth, higher wages, and decreased unemployment, leading to increased earnings for individuals. With more disposable income, individuals are more likely to invest in premium wine experiences, vineyard tours, and gourmet dining. For instance, in June 2024, according to reports published by the U.S. Department of Agriculture (USDA), a U.S.-based federal agency, in 2023, U.S. consumers allocated an average of 11.2% of their disposable personal income to food expenses. Therefore, the increases in disposable income are expected to boost demand for enotourism during the forecast period.

Major companies in the enotourism market are focusing on the development of a tasting room directory, significantly enhancing the enotourism experience. This comprehensive directory serves as a centralized resource for visitors, showcasing various wineries, their unique offerings, and the diverse experiences available at each location. By providing detailed information on tasting options, events, and vineyard tours, the directory facilitates better planning for wine enthusiasts and promotes regional exploration. For example, in July 2024, Wine Enthusiast Companies, a New York based company that engages in the wine, launched a new travel division that features the Tasting Room Directory, a comprehensive resource for wine tourism. This directory incorporates wine reviews from the esteemed Wine Enthusiast tasting panel, providing travelers with valuable insights into various wineries around the globe. It includes thousands of tasting room listings, customizable search features, and a seamless booking system, making it easier for users to plan their wine adventures. This initiative responds to the audience's strong desire for more exploration opportunities in wine tourism, aiming to enhance engagement with both seasoned enthusiasts and newcomers alike.

In February 2023, LVMH Moët Hennessy Louis Vuitton SE, a France-based global wines and spirits company, acquired Château Minuty for an undisclosed sum. Through this acquisition, Moët Hennessy seeks to reinforce its premium wine portfolio and capitalize on Château Minuty’s strong presence in Provence rosé, allowing the group to expand its wine tourism initiatives and luxury wine offerings under a globally recognized label. Château Minuty is a France-based producer of high-end Provence rosé wines, with vineyards and estates that are well suited for enotourism development.

Major companies operating in the enotourism market report are Moët & Chandon, Schloss Johannisberg, Viña Concha y Toro S.A., Yalumba Winery, Domaine Chandon, Mission Hill Family Estate, Cloudy Bay Vineyards, Robert Mondavi Winery, Joseph Phelps Vineyards, Opus One Winery, Penfolds Winery, Marchesi Antinori Srl, Ridge Vineyards, Grgich Hills Estate, Catena Zapata, Weingut Dr. Loosen, Château Margaux, Quinta do Noval, Domaine de la Romanée-Conti, Bodega Garzón, Champagne Taittinger, Domaine Weinbach, Vasse Felix Winery.

North America was the largest region in the enotourism market in 2025. Europe is expected to have the highest CAGR in enotourism market. The regions covered in the enotourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the enotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The enotourism market consists of revenues earned by entities that are engaged in providing open-door wine tourism, edutainment, Disneyland wine tourism, and eventification. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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