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Megatrends in the United Arab Emirates

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  • 57 Pages
  • November 2022
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 5567260
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the eight focus megatrends and insights as to how each trend has manifested in the United Arab Emirates.

The Megatrends in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Gen Z-targeted neobank Zywa is set for expansion
  • Gaming is highly popular among UAE’s youth population
  • Consumers are savvy when it comes to data protection
  • Baby Boomers are the most wary of sharing personal information
  • Family and friends are the most trusted source of information
  • Consumers are keen to get back to in-person activities
  • Experience more
  • Immersive entertainment zone Game Over launches in Dubai mall
  • UAE consumers embrace all kinds of experience
  • The pandemic has driven more people to socialise online
  • Holidaymakers prioritise safety and relaxation
  • Millennials are the most eager to resume face-to-face activities
  • Middle class reset
  • Discounter Viva sees rapid expansion and increases private label range
  • Baby Boomers are the most likely to lead a minimalist lifestyle
  • Consumers are showing greater support for the circular economy
  • Young consumers are looking for ways to cut costs
  • Premiumisation
  • Minly merges with Oulo to enhance its celebrity experience platform
  • Most consumers are looking for ways to make their lives simpler
  • The UAE’s affluent residents are highly confident in their investments
  • Quality is an important factor in purchasing choice
  • Shifting market frontiers
  • UAE to pursue space initiatives with the help of USD820 million National Space Fund
  • UAE’s melting pot of cultures makes for diversity of demand
  • Gen Z are the most eager to support local producers
  • Shopping reinvented
  • Yalla!Market appeals to time-pressed consumers with 15-minute grocery service
  • Consumers now prefer to buy most items via a smartphone
  • Brand engagement by UAE shoppers is high
  • Gen Z are the most likely to interact with brands on social media
  • Sustainable living
  • World’s biggest vertical farm to provide the UAE with sustainable greens
  • Most residents like to provide for those in need
  • Consumers are voting with their wallets
  • Recyclable and biodegradable packaging are considered most sustainable
  • Wellness
  • Thumbay Group prepares to launch the UAE’s first metaverse hospital
  • Residents have increased exercise to combat the effects of sedentary work practices
  • Massage is the most common way to relieve stress
  • UAE residents have fully embraced health tech
  • Consumers continue to take health and safety precautions outside the home