+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Snacks in North Macedonia

  • PDF Icon

    Report

  • 60 Pages
  • July 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 5567270
Snacks continues to make a robust recovery in 2023. Consumer demand for snacks is stabilising and the category is much closer to pre-pandemic sales in retail volume terms, which should be reached in 2024. Snacks is among the most dynamic packaged food categories in the country and is witnessing a significant number of key new launches. Innovation keeps adding value to products and is nurturing the category towards greater premiumisation.

The analyst's Snacks in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
CHOCOLATE CONFECTIONERY IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Upbeat performance driven by new product developments
  • Premiumisation trend gains pace
  • Seasonal chocolate outperforms other categories
PROSPECTS AND OPPORTUNITIES
  • Moderate value growth in forecast period
  • Seasonal chocolate to grow from small base
  • Tablets faces slowdown due to maturity
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gum enjoys mild recovery
  • Health and wellness trend is hampering gum consumption
  • Chewing gum is dominant choice in gum
PROSPECTS AND OPPORTUNITIES
  • Shrinking consumer base to limit gum consumption
  • Health and environmental concerns will dent gum appeal
  • Chewing gum is dependent on further innovation
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Gum: % Value 2019-2023
  • Table 30 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 31 Distribution of Gum by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar confectionery consumption still under pressure
  • Medicated confectionery benefits from wider brand choice
  • Boiled sweets and liquorice face weak growth
PROSPECTS AND OPPORTUNITIES
  • Sugar confectionery faces further decline in consumption
  • Growing health awareness will fuel product development
  • More challenging period for sugar confectionery manufacturers
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand rebounds despite high inflation
  • Better-for-you products are prospering
  • New extensions launched to revive existing brands
PROSPECTS AND OPPORTUNITIES
  • Moderate growth lies ahead for sweet biscuits, snack bars and fruit snacks
  • Dried fruits to enjoy robust growth
  • Fitness culture and health awareness to drive protein/energy bars category
CATEGORY DATA
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ice cream enjoys solid volume growth
  • Single portion ice cream makes a comeback
  • Dynamism driven by product development
PROSPECTS AND OPPORTUNITIES
  • Slower period of growth ahead
  • Good prospects for single portion water ice cream
  • Cermat doo to construct new production plant
CATEGORY DATA
  • Table 68 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 69 Sales of Ice Cream by Category: Value 2018-2023
  • Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Savoury snacks fully recovers from pandemic
  • Health trend drives sales of nuts, seeds and trail mixes
  • Savoury biscuits gets a healthy makeover
PROSPECTS AND OPPORTUNITIES
  • Savoury snacks to post moderate volume and value growth
  • Nuts, seeds and trail mixes promises to be high growth category
  • Some better-for-you snacks face challenges
CATEGORY DATA
  • Summary 4 Other Savoury Snacks by Product Type: 2023
  • Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028