In 2025, snacks in Spain experienced strong value growth, driven by several key trends that had been building the previous year. A growing preference for on-the-go consumption led many Spaniards to replace traditional meals, such as almuerzo and merienda, with convenient snack options. This shift was particularly evident among younger demographics, who favoured snacks that could be easily consumed while commuting or during breaks. The socialising and sharing trend also remained crucial, as consu...
This Snacks in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in SpainExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in SpainPrice Rises Drive Dynamic Value Sales, But Place Pressure on VolumesNestlé Retains Leadership But Continues to Face ChallengesMajor Grocery Retailers Compete With Private Label and Network ExpansionProspects and OpportunitiesEasing of Price Pressures to Result in Resumption of Volume GrowthBrand Campaigns Look to Focus on Creating Meaningful Relationships With ConsumersProduct Diversification and Sustainability Efforts to Shape Future DevelopmentSummary 2 Other Chocolate Confectionery by Product Type: 2025Gum in SpainRise in Snacking Occasions and Tourism Supports Gum SalesPrivate Label Continues to Gain Share from Branded PlayersSupermarkets Retains Lead But Smaller Channels Drive Impulse PurchasesProspects and OpportunitiesSocial Habits to Drive Sales But Mints Offers CompetitionDigitalisation Set to Help Streamline OperationsFunctionality to Be Increasingly Explored as Part of Health TrendSugar Confectionery in SpainWidespread Appeal and Product Development Drive Strong PerformanceHaribo Retains Leadership Amid Strong CompetitionModern Retailers Continue to Drive Distribution of Sugar ConfectioneryProspects and OpportunitiesFlavour and Format Innovation Will Be Essential to Retaining Consumer InterestRetailers to Increasingly Adopt Digitalisation Strategies to Drive EfficiencySustainability Efforts to Remain at the Fore of Category DevelopmentSummary 3 Other Sugar Confectionery by Product Type: 2025Sweet Biscuits, Snack Bars and Fruit Snacks in SpainRising Unit Prices Place Pressure on Overall DemandBrands Remain Resilient Despite Strong Sales by Private LabelModern Grocery Retailers Continue to Drive DistributionProspects and OpportunitiesHealth Trend and Impulse Purchases to Drive Solid Growth of Snack BarsResearch and Development to Focus on Transparency and Local IngredientsHealth-Driven Efforts to Gain Further Traction Over the Forecast PeriodIce Cream in SpainSummer Season and Tourists Drive Strong Growth for Ice CreamDespite Dominance of Private Label, Brands Rank Highly in Ice CreamE-Commerce Struggles to Penetrate Ice Cream Due to Logistics ChallengesProspects and OpportunitiesStable Growth to Be Driven by Expanding Variety and Flavour ExperimentationGreater Utilisation of Digital StrategiesDespite Positive Outlook, Challenges Remain for Plant-Based Ice CreamSavoury Snacks in SpainDespite Its Maturity, Savoury Snacks Remains a Resilient and Exciting CategoryPepsico Retains Leadership Despite Losing Further Ground to Private LabelSupermarkets Continues to Drive Distribution But Smaller Channels Make GainsProspects and OpportunitiesPositive Outlook With a Rising Focus on Health-Based Savoury SnacksBrands to Target Younger Consumers With Social Media MarketingHealth and Wellness Trend to Further Influence Product DevelopmentSummary 4 Other Savoury Snacks by Product Type: 2025
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