Snacks in Malaysia - Research and Markets

The recession and acceleration in inflation for fresh food and packaged food, after the prolonged pandemic, mean that consumers are still exercising price-sensitivity in 2022. That said, all categories in snacks are seeing positive performance. Chocolate confectionery sees the strongest growth, followed by sweet biscuits, snack bars and fruit snacks and ice cream, then savoury snacks, and with gum and sugar confectionery seeing the lowest growth.

The Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Snacks in Malaysia
Executive Summary
Snacks in 2022: The Hyperinflation and Recession Drive Consumers to Spend Cautiously
Sales Improved in Grocery Retailers in 2022
Players Leverage on New Product Introduction to Boost Sales in 2022
E-Commerce Continues to See Healthy Growth in 2022
Snacks is Anticipated to See Stagnant Growth Over the Forecast Period, as Consumers Return to More On-The-Go Lifestyles
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Market Data
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Chocolate Confectionery in Malaysia
Key Data Findings
2022 Developments
Bite-Sized Chocolate Confectionery in Sharing Packs Prosper in 2022
Heightened Demand Through E-Commerce Boosts Chocolate Confectionery Sales
New Products in Tablets Focus on At-Home Consumption in 2022 and Beyond
Prospects and Opportunities
At-Home Consumption is Likely to Fall Over the Forecast Period, due to Normalcy After the Era of the Pandemic
Rising Trend for On-The-Go Chocolate Confectionery Expected Over the Forecast Period
Physical Stores are Expected to Recover to Pre-Pandemic Levels, as Lifestyles Return to Normal
Category Data
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
Gum in Malaysia
Key Data Findings
2022 Developments
Chewing Gum Sees Slower Demand in 2022 Compared to 2021, due to Global Price Spikes in Shipping and Transportation
Bubble Gum Continues to Experience Declines, due to Lower Distribution and Unhealthy Image
Wrigley Maintains Its Top Spot, with International Players Leading the Category Overall
Prospects and Opportunities
Chewing Gum is Predicted to Recover Over the Forecast Period, Supported by Developments in Convenience Store Channels
Both Domestic and Global Players Likely to Switch Distribution to Focus on Local Small Grocers and Re-Commerce
International Players Will Continue to Lead the Way, with New Marketing Campaigns Expected
Category Data
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 Nbo Company Shares of Gum: % Value 2018-2022
Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
Sugar Confectionery in Malaysia
Key Data Findings
2022 Developments
Standard Mints Sees the Most Robust Growth, due to Popular Taste and Convenient Formats
Medicated Confectionery Continues to Enjoy Heightened Demand, Thanks to Perceived Health Benefits and Sugar-Free Variants
Domestic Players Record Slightly Better Performance in 2022 Compared to 2021, Thanks to Moving with the Times
Prospects and Opportunities
Boiled Sweet, Lollipops, Toffees, Caramels and Nougat and Other Sugar Confectionery are Expected to Decline Over the Forecast Period
Standard Mints and Medicated Confectionery are Anticipated to Prosper Over the Forecast Period
Players are Likely to Expand Their Footholds Through New Products and Marketing Campaigns, with Sugar-Free High on the Agenda
Category Data
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia
Key Data Findings
2022 Developments
Essential Demand Means Sweet Biscuits Continue to Flourish in 2022
Snack Bars Experience Small Boost, Thanks to Fitting Health and Wellness Trends
E-Commerce Remains the Ideal Choice for Consumers to Purchase Sweet Biscuits, Snack Bars and Fruit Snacks
Prospects and Opportunities
Players are Expected to Expand Footholds Through New Product Innovations, Particularly So in Healthier Variants
Sweet Biscuits Likely to See Slight Fall in Demand Over the Forecast Period
Physical Shopping Set to Gain Traction Over the Forecast Period, Further Boosted by the Growth in Convenience Stores
Category Data
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Ice Cream in Malaysia
Key Data Findings
2022 Developments
Plant-based Ice Cream Emerges as a Healthy Option for Consumers in 2022
Take-Home Ice Cream Continues to Entice Consumers Who Seek At-Home Indulgences and Value for Money
Impulse Ice Cream Continues to Remain Popular, Thanks to New Innovations in 2022 and the Ongoing Growth of Convenience Stores
Prospects and Opportunities
Plant-based Ice Cream Set to Accelerate Further Over the Forecast Period, Supported by the Entry of New Players
Take-Home Ice Cream is Expected to Fall in Demand as Demand for Impulse Ice Cream Grows
Impulse and Unpackaged Ice Cream are Likely to See Demand Over the Forecast Period, Driven by Innovative New Flavours
Category Data
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
Savoury Snacks in Malaysia
Key Data Findings
2022 Developments
Other Savoury Snacks Shows the Strongest Performance in 2022, Assisted by Sales Strategies, Offers and Free Gifts
Savoury Biscuits Sees Healthy Growth, Thanks to Health and Wellness Trends and Consumer Loyalty
Potato Chips Players Expand Foothold Through New Products and Packaging Designs
Prospects and Opportunities
Other Savoury Snacks is Expected to Flourish Over the Forecast Period
Existing Players Continue to Leverage E-Commerce to Create Awareness and Create an Omnichannel Offering
Crossover Products Expected to See Success, while Savoury Biscuits Faces Some Competition from Sweet Biscuits
Category Data
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027