The recession and acceleration in inflation for fresh food and packaged food, after the prolonged pandemic, mean that consumers are still exercising price-sensitivity in 2022. That said, all categories in snacks are seeing positive performance. Chocolate confectionery sees the strongest growth, followed by sweet biscuits, snack bars and fruit snacks and ice cream, then savoury snacks, and with gum and sugar confectionery seeing the lowest growth.
The Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Snacks in Malaysia
- Executive Summary
- Snacks in 2022: The Hyperinflation and Recession Drive Consumers to Spend Cautiously
- Sales Improved in Grocery Retailers in 2022
- Players Leverage on New Product Introduction to Boost Sales in 2022
- E-Commerce Continues to See Healthy Growth in 2022
- Snacks is Anticipated to See Stagnant Growth Over the Forecast Period, as Consumers Return to More On-The-Go Lifestyles
- Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
- Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
- Market Data
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
- Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Snacks by Format: % Value 2017-2022
- Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
- Disclaimer
- Sources
- Summary 1 Research Sources
- Chocolate Confectionery in Malaysia
- Key Data Findings
- 2022 Developments
- Bite-Sized Chocolate Confectionery in Sharing Packs Prosper in 2022
- Heightened Demand Through E-Commerce Boosts Chocolate Confectionery Sales
- New Products in Tablets Focus on At-Home Consumption in 2022 and Beyond
- Prospects and Opportunities
- At-Home Consumption is Likely to Fall Over the Forecast Period, due to Normalcy After the Era of the Pandemic
- Rising Trend for On-The-Go Chocolate Confectionery Expected Over the Forecast Period
- Physical Stores are Expected to Recover to Pre-Pandemic Levels, as Lifestyles Return to Normal
- Category Data
- Summary 2 Other Chocolate Confectionery by Product Type: 2022
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
- Gum in Malaysia
- Key Data Findings
- 2022 Developments
- Chewing Gum Sees Slower Demand in 2022 Compared to 2021, due to Global Price Spikes in Shipping and Transportation
- Bubble Gum Continues to Experience Declines, due to Lower Distribution and Unhealthy Image
- Wrigley Maintains Its Top Spot, with International Players Leading the Category Overall
- Prospects and Opportunities
- Chewing Gum is Predicted to Recover Over the Forecast Period, Supported by Developments in Convenience Store Channels
- Both Domestic and Global Players Likely to Switch Distribution to Focus on Local Small Grocers and Re-Commerce
- International Players Will Continue to Lead the Way, with New Marketing Campaigns Expected
- Category Data
- Table 25 Sales of Gum by Category: Volume 2017-2022
- Table 26 Sales of Gum by Category: Value 2017-2022
- Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 28 Sales of Gum by Category: % Value Growth 2017-2022
- Table 29 Sales of Gum by Flavour: Rankings 2017-2022
- Table 30 Nbo Company Shares of Gum: % Value 2018-2022
- Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
- Table 32 Distribution of Gum by Format: % Value 2017-2022
- Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 34 Forecast Sales of Gum by Category: Value 2022-2027
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
- Sugar Confectionery in Malaysia
- Key Data Findings
- 2022 Developments
- Standard Mints Sees the Most Robust Growth, due to Popular Taste and Convenient Formats
- Medicated Confectionery Continues to Enjoy Heightened Demand, Thanks to Perceived Health Benefits and Sugar-Free Variants
- Domestic Players Record Slightly Better Performance in 2022 Compared to 2021, Thanks to Moving with the Times
- Prospects and Opportunities
- Boiled Sweet, Lollipops, Toffees, Caramels and Nougat and Other Sugar Confectionery are Expected to Decline Over the Forecast Period
- Standard Mints and Medicated Confectionery are Anticipated to Prosper Over the Forecast Period
- Players are Likely to Expand Their Footholds Through New Products and Marketing Campaigns, with Sugar-Free High on the Agenda
- Category Data
- Summary 3 Other Sugar Confectionery by Product Type: 2022
- Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
- Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia
- Key Data Findings
- 2022 Developments
- Essential Demand Means Sweet Biscuits Continue to Flourish in 2022
- Snack Bars Experience Small Boost, Thanks to Fitting Health and Wellness Trends
- E-Commerce Remains the Ideal Choice for Consumers to Purchase Sweet Biscuits, Snack Bars and Fruit Snacks
- Prospects and Opportunities
- Players are Expected to Expand Footholds Through New Product Innovations, Particularly So in Healthier Variants
- Sweet Biscuits Likely to See Slight Fall in Demand Over the Forecast Period
- Physical Shopping Set to Gain Traction Over the Forecast Period, Further Boosted by the Growth in Convenience Stores
- Category Data
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
- Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
- Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
- Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
- Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
- Ice Cream in Malaysia
- Key Data Findings
- 2022 Developments
- Plant-based Ice Cream Emerges as a Healthy Option for Consumers in 2022
- Take-Home Ice Cream Continues to Entice Consumers Who Seek At-Home Indulgences and Value for Money
- Impulse Ice Cream Continues to Remain Popular, Thanks to New Innovations in 2022 and the Ongoing Growth of Convenience Stores
- Prospects and Opportunities
- Plant-based Ice Cream Set to Accelerate Further Over the Forecast Period, Supported by the Entry of New Players
- Take-Home Ice Cream is Expected to Fall in Demand as Demand for Impulse Ice Cream Grows
- Impulse and Unpackaged Ice Cream are Likely to See Demand Over the Forecast Period, Driven by Innovative New Flavours
- Category Data
- Table 69 Sales of Ice Cream by Category: Volume 2017-2022
- Table 70 Sales of Ice Cream by Category: Value 2017-2022
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
- Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
- Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
- Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
- Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
- Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
- Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
- Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
- Savoury Snacks in Malaysia
- Key Data Findings
- 2022 Developments
- Other Savoury Snacks Shows the Strongest Performance in 2022, Assisted by Sales Strategies, Offers and Free Gifts
- Savoury Biscuits Sees Healthy Growth, Thanks to Health and Wellness Trends and Consumer Loyalty
- Potato Chips Players Expand Foothold Through New Products and Packaging Designs
- Prospects and Opportunities
- Other Savoury Snacks is Expected to Flourish Over the Forecast Period
- Existing Players Continue to Leverage E-Commerce to Create Awareness and Create an Omnichannel Offering
- Crossover Products Expected to See Success, while Savoury Biscuits Faces Some Competition from Sweet Biscuits
- Category Data
- Summary 4 Other Savoury Snacks by Product Type: 2022
- Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
- Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027