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Snacks in Norway

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    Report

  • 69 Pages
  • July 2023
  • Region: Norway
  • Euromonitor International
  • ID: 5567282
Current retail value sales will see a minor increase in 2023; however, this will be driven by ongoing inflation and the increase in manufacturing and logistics costs, which are increasing retail price points. As such, while current retail value sales grow, retail volume sales will see a decline. Much of this decline is due to resuming cross-border trade with Sweden, while inflation has led to lower consumer purchasing power, causing many to be more cautious about their spending.

The analyst's Snacks in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN NORWAY
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate decline as cross-border trade challenges sales
  • Vegan chocolate gains prominence as players launch new options
  • Mondelez and Orkla lead chocolate confectionery in 2023
PROSPECTS AND OPPORTUNITIES
  • Flat development ahead for chocolate confectionery in Norway
  • Vegan chocolate gains ground as the premiumisation trend grows
  • E-commerce set for further gains across the review period
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • A decline for chewing gum amidst resuming cross-border trade
  • Zinc-enriched chewing gum offers opportunities for growth in chewing gum
  • Mars Norge AS retains its lead offering consumers favourite, Extra
PROSPECTS AND OPPORTUNITIES
  • Gum records a decline as consumers shift towards smaller pack sizes
  • E-commerce is set to grow, while grocery retailers benefit from impulse buys
  • Bubble gum suffers as parents view it to be unhealthy
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 30 NBO Company Shares of Gum: % Value 2019-2023
  • Table 31 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 32 Distribution of Gum by Format: % Value 2018-2023
  • Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar confectionery declines amidst health trends and cross-border trade
  • Pick ‘n’ mix struggles in 2023 as Norway borders reopen
  • Plant-based options and liquorice flavours rise in popularity
PROSPECTS AND OPPORTUNITIES
  • Negative perceptions of sugar confectionery hinder ongoing growth
  • Innovation focuses on health and wellness to capture the growing consumer trend
  • Discounters and e-commerce drive growth, as consumers want cheaper price points
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • While current retail value sales rise, there is a modest decline in current retail volume
  • Continued growth and momentum for protein/energy bars
  • Orkla and Mondelez dominate the snack landscape in Norway
PROSPECTS AND OPPORTUNITIES
  • An overall decline in retail volume terms as health trends challenge sales
  • Protein/energy bars benefit from ongoing growth opportunities
  • Discounters and e-commerce are set for growth as consumers bulk buy
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ice cream sees a small decline in 2023, resilient to the impact of cross-border trade
  • Hennig Olsen and Diplom Is lead ice cream, focusing on plant-based options
  • Sales in e-commerce rise, particularly for take-home ice cream
PROSPECTS AND OPPORTUNITIES
  • Overall decline in ice cream, as some consumers shift away from dairy-based products
  • Plant-based ice cream continues to grow with momentum
  • Liquorice craze rises as players launch new flavour combinations
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 70 Sales of Ice Cream by Category: Value 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
  • Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate retail volume decline for savoury snacks in 2023
  • Leading players focus on exotic flavours to drive sales
  • Boost for convenience retail and food service as consumers move outside
PROSPECTS AND OPPORTUNITIES
  • Growth ahead for savoury snacks, driven by light and healthier snacking
  • New product developments focus on healthier snacking to drive sales
  • E-commerce is set to rise while discounters benefit from competitive price points
CATEGORY DATA
  • Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028