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Snacks in Hungary

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    Report

  • 77 Pages
  • July 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 5567283
Retail volume sales of snacks in Hungary saw a fairly flat performance in 2023. While growth was buoyant in current value terms, this was due to massive inflationary pressures, rather than any real upturn in demand. With Hungary having been added to the list of countries with the fastest growing food prices, according to World Bank data, consumers were forced to cut back on spending on non-essential items or switch to cheaper alternatives.

The analyst's Snacks in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN HUNGARY
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shrinkification hits chocolate confectionery in 2023, in the wake of continued price hikes
  • Retailers rationalise their product ranges
  • Kinder continues to dominate chocolate with toys, despite recent salmonella scare
PROSPECTS AND OPPORTUNITIES
  • Polarisation will be a key feature, with private label ranges expected to gain ground
  • Countlines will suffer from the encroachment of healthier snack options at store checkouts
  • Environmental factors will pose challenges, with more players expected to embrace more sustainable practices
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Another challenging year for gum
  • Sugar-free gum taps into health and wellness trends
  • Mars continues to dominate sales
PROSPECTS AND OPPORTUNITIES
  • Intensified competition from mints
  • Sugar-free gums will continue to proliferate, alongside those with breath-freshening properties
  • Sustainability concerns will shape new product development
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 30 NBO Company Shares of Gum: % Value 2019-2023
  • Table 31 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 32 Distribution of Gum by Format: % Value 2018-2023
  • Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retailers optimise their portfolios
  • Medicated confectionery sees strongest growth, thanks to its healthy positioning
  • Haribo continues to dominate sales, while private label ranges use new pack sizes to attract cost conscious consumers
PROSPECTS AND OPPORTUNITIES
  • Parents will become more aware of the health risks of excessive sugar consumption
  • Health and wellness trends will drive new developments in functional, fortified, and sugar-free variants
  • Confectionery giant Haribo expected to gain further shares over the forecast period
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Grain shortages take the biscuit
  • High protein trend benefits sales of protein/energy bars
  • Increased demand for single portion, premium wafers
PROSPECTS AND OPPORTUNITIES
  • Trend towards conscious snacking will lead to growing demand for “better for you” products
  • Hectic urban lifestyles will benefit premium, single-portion snacks, while children will also be a key consumer target
  • Private label ranges will continue to benefit from ongoing consumer price-sensitivity
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Take-home bulk ice cream leads growth in 2022
  • Private label ranges make gains in context of sky high energy prices, but market becomes increasingly polarised
  • Shrinkification is common theme as manufacturers seek to remain competitive
PROSPECTS AND OPPORTUNITIES
“Free-from” ice creams offer much potential for growth
  • High protein ice cream will grow in prominence
  • More exotic flavours will satisfy consumer need for indulgence
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 70 Sales of Ice Cream by Category: Value 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
  • Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Lifestyle changes support growth in 2023, despite negative impact of public health tax
  • Trend towards healthier snacking options
  • Downshifting is a common theme, while manufacturers launch smaller-sized products as consumers look to make cost savings
PROSPECTS AND OPPORTUNITIES
  • Lifestyle changes will boost savoury snacking
  • Health and wellness trends will drive future growth
  • Rice snacks grow in popularity with Gen Z and millennial consumers
CATEGORY DATA
  • Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028