Snacks in Hungary - Research and Markets

Snacking plays an expanded role in the lives of Hungarian consumers. Consumers stayed at home during the pandemic and thus consumed more snacks than in pre-pandemic years. Lifestyles also changed with the increased use of home delivery services, more in-home entertainment, home schooling, working from home, and watching Netflix. As such, snacking perfectly fits with this new lifestyle.

The Snacks in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SNACKS IN HUNGARY

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN HUNGARYKEY DATA FINDINGS

2022 DEVELOPMENTS

Uncertain times continue to inspire consumers to reach for mood-boosting chocolate confectionery treats
Seasonal chocolates continue to suffer, compounded by a Salmonella outbreak at Easter 2022
Trendy new chocolate bars are launched as consumers become open to innovation and experimentation again

PROSPECTS AND OPPORTUNITIES

Polarisation appears between low-cost private labels and premium brands, due to consumers’ variable incomes
Private labels expected to grow in demand as prices rise across the board due to a perfect storm of challenging factors
Environmental factors will pose challenges, while more players are expected to take part in sustainability plans and associated actions

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

GUM IN HUNGARYKEY DATA FINDINGS

2022 DEVELOPMENTS

Gum recovers as consumers return to out-and-about lifestyles with impulse-purchase options
Sugar-free gum promoted by dentists to keep the mouth clean and fresh
Players continue to launch new products to keep up with consumer trends

PROSPECTS AND OPPORTUNITIES

Fortified products and blurred lines between gum and mints set to drive innovation
Sugar-free trend will grow further over the forecast period, also supported by consumers seeking to lose weight
Gum set to face challenges, from declining shelf space to consumer behaviour and competition from mints

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

SUGAR CONFECTIONERY IN HUNGARYKEY DATA FINDINGS

2022 DEVELOPMENTS

Medicated confectionery sees boost during the time of the pandemic, albeit sales slow as the COVID-19 threat fades
From salted caramel flavour trend to fortified variants, new consumer demands drive innovation
As a result of a regulatory change, sugar confectionery is now stocked by National Tobacco Stores

PROSPECTS AND OPPORTUNITIES

Confectionery giant Haribo expected to gain further shares over the forecast period
Health and wellness trends set to drive new developments in functional, fortified, and free-from variants
Private labels will continue to benefit from consumers seeking affordable sugar fixes

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN HUNGARYKEY DATA FINDINGS

2022 DEVELOPMENTS

Healthy and functional snack trend drives ongoing interest in protein/energy bars
Stockpiling trends return in 2022, due to uncertainties about the neighbouring war and the government price caps on certain products
Healthier variants in popular Györ Édes brand lead the way for further free-from options

PROSPECTS AND OPPORTUNITIES

Private labels will continue to gain from ongoing consumer price-sensitivity
Free-from trends set to gain more traction due to rising number of consumers with food intolerances and allergies
Functional and fortified variants set to rise in popularity and availability

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

ICE CREAM IN HUNGARYKEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic trends reverse, with the reopening of HORECA and a boosted demand for impulse ice cream
Lidl opens new logistics centre, to enable greater production of in-demand frozen goods
Multi-pack ice cream is on trend, with Magnum and Milka launching selection boxes

PROSPECTS AND OPPORTUNITIES

Unilever meets many trends with one Magnum product and leads the drive for sustainable packaging
Anjuna leads the way with plant-based ice cream, while helping to rescue dogs at the same time
Unilever promotes its non-dairy portfolio as part of drive to reduce the carbon density of its value chains

CATEGORY DATA

Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

SAVOURY SNACKS IN HUNGARYKEY DATA FINDINGS

2022 DEVELOPMENTS

Private labels remain popular for potato chips and expand their ranges of better-for-you variants
Csíki Csipsz demonstrates premium innovation, from a fun and interesting story to offering healthier options
Salt tax and health and wellness trends inspire manufacturers to reduce salt content in their savoury snacks

PROSPECTS AND OPPORTUNITIES

Tortilla chips set to benefit from “culinary snacking” trend, as ideal accompaniment to home-made gourmet dips
Health and wellness trends with drive innovations in savoury snacks, with gluten-free high on the list
Rice snacks grow in popularity with gen Z and millennial consumers

CATEGORY DATA

Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027