The snacks market in New Zealand is entering a phase of cautious recovery in 2025, as economic headwinds begin to moderate and consumer behaviour adjusts to a new normal. While elevated living costs and high interest rates continue to influence household budgets, signs of inflationary easing and stabilised supply chains are fostering a more favourable trading climate. This has led to a gradual rebound in retail volume sales across core snacks categories, although demand remains below pre-pandemi...
This Snacks in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in New ZealandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in New ZealandCocoa Prices Rise Forcing Companies to Rethink Their StrategiesWhittakers Benefits from Strong Brand Equity, Innovation and Local AuthenticitySupermarkets Remains the Key Channel for Chocolate LoversProspects and OpportunitiesCost Pressures Could Push Players to Adjust Their Long-Term StrategiesExperiential Retail Could Reshape the Market for Premium Chocolate ConfectioneryHealth and Wellness Set to Redefine Chocolate InnovationSummary 2 Other Chocolate Confectionery by Product Type: 2025Gum in New ZealandShifting from Impulse Refreshment to Functional Wellness Driven by Innovation and Routine Recovery.Wrigley Leads Gum Thanks to Local Investment and Functional InnovationGrocery Retailers Drive Gum Sales as Routine and Impulse Behaviours ConvergeProspects and OpportunitiesConsolidated Market, Rising Health Demands, and Evolving Retail Dynamics Shape TrajectoryFunctional Gum Set to Unlock Growth OpportunitiesSustainability Will Become a Growing FocusSugar Confectionery in New ZealandSugar Confectionery Sales Supported by Positioning as An Affordable IndulgenceMondelez Defends Its Lead while Morinaga Sets the Pace for Innovation and GrowthSupermarkets and Convenience Retailers Dominate SalesProspects and OpportunitiesVolume Sales Set for Full RecoveryConvenience Retailers Emerges as a Strategic Growth Channel for Sugar ConfectioneryHealth-Led Innovation Reshaping the Future of Sugar ConfectionerySummary 3 Other Sugar Confectionery by Product Type: 2025Sweet Biscuits, Snack Bars and Fruit Snacks in New ZealandDemand for On-The-Go Nutrition Driving Strong Growth in Snack BarsGriffins Foods and Arnott's New Zealand Collectively Dominate SalesSupermarkets Retain Their DominanceProspects and OpportunitiesGrowth Set to Be Fuelled by Health, Convenience and Value-Led InnovationRejuvenation of Fruit Snacks With Healthier Options Hitting the MarketExperiential Snacking and the Rise of At-Home Bake-It-Yourself OptionsIce Cream in New ZealandTake-Home Formats Drive Ice Cream SalesFroneri Dominates while Fonterra Stands Out Thanks to Premium InnovationSupermarkets Benefit from Success of Premium and Value-Driven Take-Home FormatsProspects and OpportunitiesFormat-Led Innovation and Premiumisation to Drive Steady Value GrowthPlant-Based Ice Cream Holds Long-Term Potential But Obstacles RemainE-Commerce Set for Bigger Role in Take-Home Ice CreamSavoury Snacks in New ZealandSavoury Snacks Expanding With a Greater Focus on Healthier OptionsBluebird Foods Leads while Arnott’S Drives Growth Through InnovationSupermarkets Strengthens Its Grip on Savoury SnacksProspects and OpportunitiesHealth-Forward Snacking Set to Reshape Category GrowthSavoury Snacks Set for a Greener Future as Sustainability Comes to the ForeRising Momentum for High Protein and Gluten-Free Claims
Market Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
