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HW Snacks in New Zealand

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    Report

  • 13 Pages
  • January 2026
  • Region: New Zealand
  • Euromonitor International
  • ID: 5946150
In 2024, health and wellness snacks in New Zealand continued to evolve beyond traditional “better-for-you” positioning, with stronger momentum behind products that can deliver a clear functional benefit while still meeting expectations for taste, convenience and permissible indulgence.

This HW Snacks in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functional and allergen-safe snacking gains momentum alongside clean-label indulgence
INDUSTRY PERFORMANCE
  • Digestive health, high-protein snacking and clearer allergen communication reshape the category
  • Gluten-free shifts from niche dietary need to broader ‘safe choice’ and wellness shorthand
  • Natural positioning benefits from clean-label trust, local authenticity and ingredient transparency
WHAT’S NEXT
  • Emotional wellness, gut health and protein will intensify as consumers look for ‘everyday functionality’
  • Gluten-free is expected to remain a growth engine as it becomes more mainstream and more multifunctional
  • Natural will continue to gain relevance as clean-label expectations and sustainability become inseparable
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
  • Sugar reduction becomes the default, driven by weight management and long-term health priorities
  • “Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
  • More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS