The snacks industry in Pakistan is poised for healthy growth in both volume and current value terms in 2025, supported by continued urbanisation and rising disposable incomes, which are driving demand for convenient, on-the-go snack options. With a growing middle class, consumers are becoming more willing to spend money on indulgent and premium products, particularly in categories such as chocolate confectionery, ice cream, and savoury snacks. Additionally, Pakistan’s young and growing populatio...
This Snacks in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in PakistanExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in PakistanEconomic Growth Boosts SalesMondelez Remains Dominant PlayerSmall Local Grocers Lead Sales, But Modern Retailers Gain GroundProspects and OpportunitiesMarketing Will Become Increasingly Sophisticated, Tapping into Consumers’ EmotionsHealth and Wellness Concerns Will Play Increasingly Important RoleE-Commerce Will Increase Product AvailabilityGum in PakistanPopulation Growth Boosts SalesHilal Confectionery is Clear Market LeaderSmall Local Grocers Remains Dominant ChannelProspects and OpportunitiesPotential for New Flavour VariantsProduct Innovation Will Continue ApaceExpected Shift Towards Healthier OptionsSugar Confectionery in PakistanRobust Growth, Despite High Level of SaturationIsmail Industries Continues as Uncontested Market LeaderSugar Confectionery Benefits from Widespread Availability, Thanks to High Penetration of Small Local GrocersProspects and OpportunitiesLarge Youthful Population Will Boost SalesMarket Shows Growing Export PotentialIncreasing Health and Wellness FocusSweet Biscuits, Snack Bars and Fruit Snacks in PakistanContinued Growth Amid Rising Marketing InvestmentEnglish Biscuit Manufacturers Leads SalesModern Retail Formats Gain TractionProspects and OpportunitiesSnack Bars Offer High Potential, as Consumers Shift to Healthier Snacking HabitsRise of E-Commerce Will Accelerate SalesRising Demand for Health-Driven SnackingIce Cream in PakistanGreater Economic Stability Leads to Higher SalesUnilever Leads Sales, With Lack of Competition from Local PlayersSmall Local Grocers Continue to Dominate SalesProspects and OpportunitiesShift Towards Premium Indulgence Will Drive Value GrowthBusy Lifestyles to Drive Demand for Conveniently Packaged Ice CreamUntapped Potential for Healthier AlternativesSavoury Snacks in PakistanSavoury Snacks Leads Growth in Overall Snacks MarketPepsico Retains Dominant PositionLocal Grocers Dominate Snack Distribution, But Modern Retail and E-Commerce Channels Are Rapidly Gaining GroundProspects and OpportunitiesSavoury Snacks Market Set for Steady Growth, Driven by Economic Recovery and Modern Retail ExpansionPlayers Will Invest in New Formats and FlavoursGrowing Demand for Healthier Alternatives
Market Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
