With the complete removal of COVID-19 restrictions in Pakistan, local consumers have become increasingly confident in spending time outside of the home, including gatherings with friends and family, as well as creating greater opportunities for impulse purchase occasions. This scenario is providing a positive environment for snacks to flourish in 2022, with overall retail volume sales set to record more dynamic growth. The smaller channel of foodservice is also predicted to experience improving...
The Snacks in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SNACKS IN PAKISTANEXECUTIVE SUMMARY
- Snacks in 2022: The big picture
- Key trends in 2022
- Competitive Landscape
- Channel developments
- What next for snacks?
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Snacks: % Value 2018-2022
- Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
- Table 7 Distribution of Snacks by Format: % Value 2017-2022
- Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for chocolate confectionery continues to grow but challenges remain
- Clean eating trend, and demand for bite-sized chocolate confectionery for guilt-free indulgence
- Mondelez retains dominance with Cadbury but plans to discontinue Moro
- Further shift towards premium brands in line with increasing disposable incomes
- Sustainability to the fore, supporting value growth
- E-commerce to remain small distribution channel for chocolate confectionery due to logistics challenges
- Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Recovery of bubble gum sales drives overall category
- Rise of sugar-free chewing gum
- Hilal Confectionery retains dominance of gum in Pakistan
- Potential for gum with natural ingredients to address health and wellness trends
- Introduction of new flavours to add excitement to category
- Focus on social media to engage with core younger audience
- Table 24 Sales of Gum by Category: Volume 2017-2022
- Table 25 Sales of Gum by Category: Value 2017-2022
- Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 27 Sales of Gum by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Gum: % Value 2018-2022
- Table 29 LBN Brand Shares of Gum: % Value 2019-2022
- Table 30 Distribution of Gum by Format: % Value 2017-2022
- Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 32 Forecast Sales of Gum by Category: Value 2022-2027
- Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sugar confectionery remains popular and affordable treat for children
- Boiled sweets remains popular format
- Lower prices influence purchase
- Sugar-free mints gaining in popularity
- Players look to new and innovative products to retain consumers’ attention
- Small local grocers to retain dominance in terms of distribution
- Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Plain biscuit consumption at teatime
- English Biscuits retains overall category leadership with popular Peek Freans brand
- Sales of fruit snacks and snack bars remain negligible despite rising health trends
- Strong demand for sweet biscuits over forecast period, as nation’s favourite snack
- Rising sales through e-commerce but small local grocers dominate
- Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 53 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 55 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 56 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 57 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 58 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Accessibility of packaged ice cream
- Ice cream parlours provide competition to packaged ice cream
- Unilever retains dominance of ice cream in Pakistan
- Urbanisation shifting consumer preferences towards artisanal ice cream parlours
- Cold storage and distribution conditions make home delivery a challenge
- Distribution landscape set to shift as consumers begin to move towards modern retailing
- Table 61 Sales of Ice Cream by Category: Volume 2017-2022
- Table 62 Sales of Ice Cream by Category: Value 2017-2022
- Table 63 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 64 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 65 NBO Company Shares of Ice Cream: % Value 2018-2022
- Table 66 LBN Brand Shares of Ice Cream: % Value 2019-2022
- Table 67 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 68 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 69 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 70 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 71 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Savoury snacks records dynamic growth in line with greater mobility
- Rise of value-sized packaging for sharing and offer of more attractive prices
- PepsiCo retains dominance of savoury snacks
- Savoury snacks set to record continuous growth
- Digital marketing to appeal to younger audience
- E-commerce gaining in popularity as alternative distribution channel
- Table 72 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 73 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 74 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 75 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 76 NBO Company Shares of Savoury Snacks: % Value 2018-2022
- Table 77 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 78 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 79 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 80 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 81 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 82 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
