The snacks market in Poland has continued its upward trajectory in 2025, supported by increased consumer interest in indulgent, health-oriented, and functional snacking. Despite economic uncertainty and shifting shopping behaviour, sales of snacks have benefited from a combination of premiumisation, product reformulations, and distribution expansion. Growth has been evident in both sweet and savoury snacks, with innovation driving engagement. Consumers are increasingly seeking out better-for-you...
This Snacks in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in PolandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in PolandSales Rise in Value Terms in 2025 Backed by Enduring Desire for Small IndulgencesCompetition Intensifies as Consumers Look for Quality and AffordabilityDiscounters Continue to Benefit from Strong Value PropositionProspects and OpportunitiesBright Outlook for Chocolate ConfectioneryNew Technology Could Bring Changes to the MarketSustainability Concerns Likely to Influence Company StrategiesGum in PolandChewing Gum Continues to Drive Growth Thanks to Functional ClaimsWrigley Retains Its Stronghold Despite Increasing CompetitionDiscounters Benefit from Strong Value PropositionProspects and OpportunitiesChewing Gum Set for Expansion while Bubble Gum Sales Set to DeflatePlayers Will Need to Invest in the Future to Keep Up in An Evolving MarketHealth and Sustainability Set to Be the Focus of InnovationSugar Confectionery in PolandSales Increase in 2025 Backed by Promotional ActivityPrivate Label Playing a Significant Role in the MarketDiscounters Benefit from Affordable PositioningProspects and OpportunitiesSugar Confectionery Set to Remain a Popular Tasty Treat Despite Health ConcernsDigital Marketing and Sustainability Set to Play a Key Role in the Category’S DevelopmentPlayers Will Need to Explore Healthier Options to Sustain DemandSweet Biscuits, Snack Bars and Fruit Snacks in PolandHealthier Options Helping to Fuel Strong Category Growth in 2025Mondelez Remains on Top Despite Increasing CompetitionAffordability and Convenience Inform Shopping BehavioursProspects and OpportunitiesBright Outlook With a Focus on Healthy IndulgenceHealth Likely to Inform New Product Development and InnovationEasing Inflationary Pressures Should Boost Volume SalesIce Cream in PolandIce Cream Sales Thriving as Market Conditions Prove FruitfulUnilever Leads But Loses Ground With Players Such as Grycan Making GainsThe Search for Convenience and Value Informing the Distribution LandscapeProspects and OpportunitiesBright Outlook for Ice Cream With Climate Change Creating Longer, Hotter SummersDistribution Landscape Evolving Backed by New TechnologyInnovation Set to Focus on Delivering Healthier and More Sustainable OptionsSavoury Snacks in PolandMeat Snacks Gain Favour as Consumers Look for Convenient and Filling SnacksFrito-Lay Remains a Key Innovator while Sante Presents New AlternativesDiscounters and Convenience Stores Lead Distribution by Meeting Different NeedsProspects and OpportunitiesGrowth Set to Be Driven by Fast-Paced Lifestyles and the Search for Quality and ConvenienceNew Technology and Global Flavours Set to Influence New Product DevelopmentDemand Set to Focus on Healthier and More Sustainable Products
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