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Snacks in Sweden

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    Report

  • 78 Pages
  • August 2022
  • Region: Sweden
  • Euromonitor International
  • ID: 5567299
All snacks categories, apart from gum, sugar confectionery, impulse and unpackaged ice cream, received a boost from the COVID-19 outbreak in Sweden during 2020. Many consumers became more cautious and anxious as a result of the pandemic, and looked to smaller indulgences like chocolate confectionery, cookies and chocolate coated biscuits as well as plain biscuits and savoury snacks for comfort.

The Snacks in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN SWEDEN
EXECUTIVE SUMMARY
  • Snacks in 2022: The big picture
  • Key trends in 2022
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2017-2022
  • Table 2 Sales of Snacks by Category: Value 2017-2022
  • Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Snacks: % Value 2018-2022
  • Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Snacks by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
  • CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
  • CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premiumisation, indulgence and innovation remain key trends in 2022
  • New flavour and brand combinations remain important in driving demand in 2022
  • Sales of other chocolate confections rise as consumers revert to pre-pandemic lifestyles in 2022
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and new flavour combinations set to drive demand over the forecast period
  • Sales of seasonal chocolate likely to rise as consumers return to enjoying holidays with friends and family over the forecast period, but chocolate pouches and bags set for limited sales growth
  • Competitive landscape likely to remain stable during the forecast period due to indulgence trend
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales rise as Swedes return to pre-pandemic lifestyles in 2022
  • Mature competitive landscape continues to hinder sales in 2022
  • Larger pack sizes drive demand in 2022 due to being convenient and economical
PROSPECTS AND OPPORTUNITIES
  • Negative sales predicted thanks to limited innovation and self-scanning increasing at grocery retailers
  • Higher unit prices likely to mitigate decline in value sales growth over the forecast period
  • Gum sales set to increase at pharmacies as more consumers shop in this channel during the forecast period
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2017-2022
  • Table 26 Sales of Gum by Category: Value 2017-2022
  • Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
  • Table 28 Sales of Gum by Category: % Value Growth 2017-2022
  • Table 29 Sales of Gum by Flavour: Rankings 2017-2022
  • Table 30 NBO Company Shares of Gum: % Value 2018-2022
  • Table 31 LBN Brand Shares of Gum: % Value 2019-2022
  • Table 32 Distribution of Gum by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
  • Table 34 Forecast Sales of Gum by Category: Value 2022-2027
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales modest in 2022 as consumers shift to other snacks
  • Packaged sugar confectionery drives sales in 2022 thanks to its convenience
  • Return of tourists boosting sales of boiled sweets, other sugar confectionery and liquorice in 2022
PROSPECTS AND OPPORTUNITIES
  • Sugar confectionery unlikely to see positive sales growth over the forecast period as consumers prefer healthier and more premium snacks
  • Health and indulgence/premiumisation trends expected to continue affecting sugar confectionery negatively over the forecast period
  • Healthy sugar confectionery product launches over the review period unlikely to lead to many other health-related product introductions over the forecast period
CATEGORY DATA
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
  • Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Variable sales performance continues across sweet biscuits, snack bars and fruit snacks in 2022
  • Indulgence and premiumisation trends continue as brands launch new products in 2022
  • Health trend remains key as consumers take control of their health in 2022
PROSPECTS AND OPPORTUNITIES
  • Rise in sales likely in forecast period due to indulgence, health and premiumisation trends
  • Functional food companies set to boost demand during the forecast period
  • Private label to become more popular over the forecast period thanks to high quality
CATEGORY DATA
  • Table 60 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
  • Table 61 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
  • Table 62 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
  • Table 63 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
  • Table 64 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
  • Table 65 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
  • Table 66 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
  • Table 67 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
  • Table 68 NBO Company Shares of Snack Bars: % Value 2018-2022
  • Table 69 LBN Brand Shares of Snack Bars: % Value 2019-2022
  • Table 70 NBO Company Shares of Fruit Snacks: % Value 2018-2022
  • Table 71 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
  • Table 72 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
  • Table 73 Distribution of Sweet Biscuits by Format: % Value 2017-2022
  • Table 74 Distribution of Snack Bars by Format: % Value 2017-2022
  • Table 75 Distribution of Fruit Snacks by Format: % Value 2017-2022
  • Table 76 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
  • Table 77 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
  • Table 78 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
  • Table 79 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers consider ice cream as an acceptable indulgence in 2022
  • Foodservice sales remain robust in 2022 due to consumers returning to pre-pandemic lifestyles
  • New product developments support health trend in 2022
PROSPECTS AND OPPORTUNITIES
  • Premiumisation set to boost sales by pushing prices up over the forecast period
  • New product development and flavour launches to add value to ice cream in the forecast period
  • Ice cream likely to remain consolidated but Lohilo Foods expected to increase its value share over the forecast period
CATEGORY DATA
  • Table 80 Sales of Ice Cream by Category: Volume 2017-2022
  • Table 81 Sales of Ice Cream by Category: Value 2017-2022
  • Table 82 Sales of Ice Cream by Category: % Volume Growth 2017-2022
  • Table 83 Sales of Ice Cream by Category: % Value Growth 2017-2022
  • Table 84 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
  • Table 85 Sales of Impulse Ice Cream by Format: % Value 2017-2022
  • Table 86 NBO Company Shares of Ice Cream: % Value 2018-2022
  • Table 87 LBN Brand Shares of Ice Cream: % Value 2019-2022
  • Table 88 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
  • Table 89 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
  • Table 90 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
  • Table 91 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
  • Table 92 Distribution of Ice Cream by Format: % Value 2017-2022
  • Table 93 Forecast Sales of Ice Cream by Category: Volume 2022-2027
  • Table 94 Forecast Sales of Ice Cream by Category: Value 2022-2027
  • Table 95 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
  • Table 96 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • As consumers return to pre-pandemic lifestyles in 2022, sales of savoury snacks decline
  • Health positioned savoury snacks proliferate in 2022
  • Smaller yet more indulgent savoury snacks growing in popularity
PROSPECTS AND OPPORTUNITIES
  • Premiumisation trend expected to drive sales growth in the forecast period thanks to new product launches
  • FIFA World Cup Qatar 2022 set to drive sales in the short term
  • Savoury biscuits likely to remain the largest category with healthy sales growth in the forecast period
CATEGORY DATA
  • Table 49 Sales of Savoury Snacks by Category: Volume 2017-2022
  • Table 50 Sales of Savoury Snacks by Category: Value 2017-2022
  • Table 51 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
  • Table 53 NBO Company Shares of Savoury Snacks: % Value 2018-2022
  • Table 54 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
  • Table 55 Distribution of Savoury Snacks by Format: % Value 2017-2022
  • Table 56 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
  • Table 57 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
  • Table 58 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
  • Table 59 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027