Snacks in Estonia is poised to register a markedly improved performance in current value growth terms in 2025. This is primarily due to unit price increases imposed to offset elevated cost pressures and a hike in VAT that took effect from July, however, as retail volume sales are set to contract for the second year in a row. Nonetheless, with the recent spike in domestic inflation having now largely receded, a nascent recovery in confidence and disposable income levels among consumers should hel...
This Snacks in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in EstoniaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in EstoniaSpike in Global Cocoa Prices Boosts Value Growth But Depresses Volume SalesKalev as Retains Outright Lead in Chocolate ConfectionerySupermarkets Still the Most Important Distribution ChannelProspects and OpportunitiesOutlook for Chocolate Confectionery is MixedShrinkflation Likely to Become More Ingrained as Cost Pressures PersistPrivate Label Penetration Expected to Continue RisingGum in EstoniaDemand for Gum Picks Up as Inflationary Pressures RecedeMars Continues to Dominate Gum With Its Orbit BrandSupermarkets Remains the Top Distribution ChannelProspects and OpportunitiesMaturity and Population Decline Will Continue to Constrain DemandChewing Gum Expected to Show the Most Resilient PerformanceLarger Packs and Cheaper Products Likely to Make Gains in Chewing GumSugar Confectionery in EstoniaMore Stable Inflationary Environment Helps to Slow Rate of Decline in Volume SalesKalev as Continues to Lead Sugar ConfectioneryDistribution Remains Concentrated in the Supermarkets ChannelProspects and OpportunitiesTotal Volume Sales Expected to Return to Growth in 2026Health Concerns Will Continue to Shape InnovationFurther Distribution Gains Projected for E-CommerceSweet Biscuits, Snack Bars and Fruit Snacks in EstoniaDemand Improves Slightly Despite Sustained Pricing PressuresMondelez Retains Overall Lead But Loses GroundSupermarkets Remains the Leading Distribution ChannelProspects and OpportunitiesRising Health Awareness and Busier Lifestyles Will Remain Key Demand DriversCheaper Local Brands and Private Label Lines Expected to Gain GroundHealthy Alternatives Likely to Be a Focal Point for InnovationIce Cream in EstoniaDemand in Ice Cream Holds Up Better Than in the Other Main Snacks CategoriesPremia Tallinna Külmhoone as Still the Clear LeaderSupermarkets Still the Main Distribution Channel for Ice CreamProspects and OpportunitiesEfforts to Reduce Seasonality Should Help to Maintain Robust DemandDairy Ice Cream Will Remain the Dominant Type in EstoniaMore Players Likely to Launch Reduced Sugar and Reduced Fat ProductsSavoury Snacks in EstoniaDemand Improves But Volume Sales Remain in Negative TerritoryPepsico Inc Consolidates Its Overall LeadSupermarkets Remains the Top Distribution ChannelProspects and OpportunitiesOverall Demand Expected to Rebound from 2026Health Concerns Will Continue to Influence Consumer Choices and Company StrategiesPrivate Label Lines Set to Make Further Gains
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