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Snacks in Estonia

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    Report

  • 63 Pages
  • July 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 5567311
Snacks in Estonia is poised to register a markedly improved performance in current value growth terms in 2025. This is primarily due to unit price increases imposed to offset elevated cost pressures and a hike in VAT that took effect from July, however, as retail volume sales are set to contract for the second year in a row.

The Snacks in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Spike in global cocoa prices boosts value growth but depresses volume sales
  • Kalev AS retains outright lead in chocolate confectionery
  • Supermarkets still the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Outlook for chocolate confectionery is mixed
  • Shrinkflation likely to become more ingrained as cost pressures persist
  • Private label penetration expected to continue rising
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for gum picks up as inflationary pressures recede
  • Mars continues to dominate gum with its Orbit brand
  • Supermarkets remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Maturity and population decline will continue to constrain demand
  • Chewing gum expected to show the most resilient performance
  • Larger packs and cheaper products likely to make gains in chewing gum
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2020-2025
  • Table 26 Sales of Gum by Category: Value 2020-2025
  • Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 29 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 30 NBO Company Shares of Gum: % Value 2021-2025
  • Table 31 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 32 Distribution of Gum by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • More stable inflationary environment helps to slow rate of decline in volume sales
  • Kalev AS continues to lead sugar confectionery
  • Distribution remains concentrated in the supermarkets channel
PROSPECTS AND OPPORTUNITIES
  • Total volume sales expected to return to growth in 2026
  • Health concerns will continue to shape innovation
  • Further distribution gains projected for e-commerce
CATEGORY DATA
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand improves slightly despite sustained pricing pressures
  • Mondelez retains overall lead but loses ground
  • Supermarkets remains the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and busier lifestyles will remain key demand drivers
  • Cheaper local brands and private label lines expected to gain ground
  • Healthy alternatives likely to be a focal point for innovation
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand in ice cream holds up better than in the other main snacks categories
  • Premia Tallinna Külmhoone AS still the clear leader
  • Supermarkets still the main distribution channel for ice cream
PROSPECTS AND OPPORTUNITIES
  • Efforts to reduce seasonality should help to maintain robust demand
  • Dairy ice cream will remain the dominant type in Estonia
  • More players likely to launch reduced sugar and reduced fat products
CATEGORY DATA
  • Table 80 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 81 Sales of Ice Cream by Category: Value 2020-2025
  • Table 82 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 83 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 84 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 85 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 86 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 87 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 88 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 89 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 90 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 91 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 92 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 95 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand improves but volume sales remain in negative territory
  • PepsiCo Inc consolidates its overall lead
  • Supermarkets remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand expected to rebound from 2026
  • Health concerns will continue to influence consumer choices and company strategies
  • Private label lines set to make further gains
CATEGORY DATA
  • Table 69 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 70 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 71 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 74 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 75 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 76 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 77 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 78 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 79 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030