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Snacks in Serbia

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    Report

  • 61 Pages
  • July 2023
  • Region: Serbia
  • Euromonitor International
  • ID: 5567314
Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and outside the home and on-the-go and impulse consumption. With less time for food preparation, eating habits became more fluid, with more Serbians choosing to snack throughout the day, in preference to sitting down for three larger meals.

The analyst's Snacks in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN SERBIA
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Return to active, on-the-go lifestyles fuels demand for chocolate confectionery
  • Consumers pay more attention to discounts and promotions, as well as private label, in the context of high inflation
  • Despite the inflationary pressure, consumers remain loyal to their favourite brands
PROSPECTS AND OPPORTUNITIES
  • Stable growth expected, despite tough economic conditions, thanks to its status as an affordable indulgence
  • Discounts, promotions and limited editions will be a key feature of the category, as consumers remain price sensitive
  • Modernisation of retail landscape will favour shift towards discounters and convenience over small local grocers
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slowdown in growth in 2023, as consumers look to other breath-refreshing alternatives
  • Wrigley has virtual monopoly on sales
  • Convenience and accessibility dictate distribution choices
PROSPECTS AND OPPORTUNITIES
  • More time spent outside the home will drive demand for gum, although growth potential will be limited by the popularity of other breath-freshening alternatives
  • Sugar-free gum will continue to lead sales
  • Wrigley will maintain its dominance, but smaller players will gain ground
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Gum: % Value 2019-2023
  • Table 30 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 31 Distribution of Gum by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales benefit from increase in number of impulse buying occasions
  • Gummies lead in terms of sales and innovation
  • Leader Pionir continues to invest in new product launches
PROSPECTS AND OPPORTUNITIES
  • Growth will be restricted by competition from other snacking options
  • Healthier lifestyles will lead to widening availability of sugar-free alternatives
  • High levels of consumer price sensitivity will facilitate growth of private label offerings
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued growth in 2023, with health-positioned products seeing greatest increase in demand
  • Plain biscuits continue to lead sales, thanks to their value-for-money positioning
  • Bambi retains its lead, with private label remaining underdeveloped
PROSPECTS AND OPPORTUNITIES
  • Health-orientated products to gain traction
  • Inflationary environment will continue to impact purchasing patterns
  • Innovations and modern retailing developments will widen consumer choice
CATEGORY DATA
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued growth for take-home and impulse varieties in 2023
  • Healthier variants become more visible
  • Frikom maintains its lead, but private label has a growing presence
PROSPECTS AND OPPORTUNITIES
  • Trend towards busier lifestyles will lead to increase in number of impulse buying occasions
  • Health and wellness trend will grow in importance
  • Further growth for private label
CATEGORY DATA
  • Table 68 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 69 Sales of Ice Cream by Category: Value 2018-2023
  • Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Busier lifestyles fuel growth in savoury snacks in 2023
  • Consumers become more price sensitive
  • PepsiCo remains committed to the development of healthier options
PROSPECTS AND OPPORTUNITIES
  • Lifestyle changes will impact positively on savoury snacks during the forecast period
  • Healthy options will gain traction
  • Retail modernisation augurs well for private label development
CATEGORY DATA
  • Summary 4 Other Savoury Snacks by Product Type: 2023
  • Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028