The picture is expected to be generally positive for snacks in Serbia in 2025. While inflation remains an issue, there is expected to be moderate current and constant value growth. However, consumers remain price sensitive, and sales are support by frequent promotions and discounts. Private label also performs strongly, due to its affordable pricing. Volume growth is also expected to be more muted, due to continuing population decline
This Snacks in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in SerbiaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in SerbiaFall in Volume Sales, Due to Hefty Price RisesMondelez Holds on to Commanding LeadSupermarkets Lead Distribution, But E-Commerce Gains Most Value ShareProspects and OpportunitiesRecovery in Volume Sales, as Prices StabiliseHealthier and More Sustainable Focus Over Forecast PeriodGlobal Trends Also Influence Local ConsumersSummary 2 Other Chocolate Confectionery by Product Type: 2025Gum in SerbiaFall in Volume SalesWrigley Jr Continues to Have Near MonopolySupermarkets Lead DistributionProspects and OpportunitiesIncrease in Volume Sales Over Forecast PeriodGums With a Healthier Positioning Drive SalesPrice Key Driver of Value SalesSugar Confectionery in SerbiaPositive Performance in 2025Pionir Holds on to Top Spot, But Ferrero Gains Most Value ShareSmall Local Grocers Lead DistributionProspects and OpportunitiesStable Growth Over Forecast PeriodMore Focus on Healthier PositioningDigital Space Increasingly ImportantSweet Biscuits, Snack Bars and Fruit Snacks in SerbiaProtein/Energy Bars Register Highest Value GrowthVitalia Nikola Benefits from Its Healthier PositioningSupermarkets Continue to Lead DistributionProspects and OpportunitiesPositive Outlook Over Forecast PeriodFocus on a Healthier PositioningSpace Also for IndulgenceIce Cream in SerbiaHealthy Volume Growth in 2025Frikom Still Dominates, But Loses Value ShareSmall Local Grocers Continue to Lead DistributionProspects and OpportunitiesIce Cream Best Performing Snack Over Forecast PeriodFlavour Key Area of DifferentiationGrowth in Plant-Based Ice Cream, Though Still NicheSavoury Snacks in SerbiaPositive Performance in 2025Local Company Jaffa Gains Most Value Share, Due to Launch of Healthier Range of Tac Savoury BiscuitsSmall Local Grocers Continue to Lead DistributionProspects and OpportunitiesPositive Outlook Over Forecast PeriodIncreasing Demand for Savoury Snacks With a Healthier PositioningRetail Modernisation Augurs Well for Private Label DevelopmentSummary 3 Other Savoury Snacks by Product Type: 2025
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