Home seclusion trends continue in Taiwan in 2022, as COVID-19 cases start to rise again. Though government policies favour learning to live with the virus without allowing too much disruption, the year is seeing rising numbers of citizens working and studying from home. As such, though several areas of snacks are recovering from the supressed sales experienced at the height of the pandemic, return to pre-pandemic levels is often slower than previously expected. Continued mask-wearing and limited...
The Snacks in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SNACKS IN TAIWANEXECUTIVE SUMMARY
- Snacks in 2022: The big picture
- Key trends in 2022
- Competitive landscape
- Channel developments
- What next for snacks?
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Snacks: % Value 2018-2022
- Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Snacks by Format: % Value 2017-2022
- Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
- CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
- CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Boxed assortments leads growth with shifting demand patterns
- Ferrero maintains lead and focuses on segmentation
- Premiumisation propelled by greater sophistication in consumer tastes
- Functionality signals development direction
- Bean-to-bar trend to gain ground
- Box assortments to gain share as premiumisation supports sales
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Gum sees new growth limited by virus-related conventions
- Wrigley maintains lead with new flavour launches and targeted campaigns
- Gamers’ gum goes viral
- Growth in gum to see persist decline
- Though future growth is limited, players remain likely to seek to broaden appeal of gum products
- Fresh, fruity flavours to target young, female consumers
- Table 25 Sales of Gum by Category: Volume 2017-2022
- Table 26 Sales of Gum by Category: Value 2017-2022
- Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 28 Sales of Gum by Category: % Value Growth 2017-2022
- Table 29 Sales of Gum by Flavour: Rankings 2017-2022
- Table 30 NBO Company Shares of Gum: % Value 2018-2022
- Table 31 LBN Brand Shares of Gum: % Value 2019-2022
- Table 32 Distribution of Gum by Format: % Value 2017-2022
- Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 34 Forecast Sales of Gum by Category: Value 2022-2027
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Mints and medicated confectionery see partial recovery from pandemic-inspired declines
- Morinaga continues to lead with adult-focused strategy, while Mor introduces new health-positioned product
- Pastilles, gummies, jellies and chews weakens while e-commerce sees greater segmentation
- Toffees, caramels and nougat to see further development and expansion
- Competition to intensify as sugar confectionery attracts new brands
- Health trends to push functionality-focused innovation with producers targeting specific consumer segments
- Summary 2 Other Sugar Confectionery by Product Type: 2022
- Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Evolving demand results in rises and falls
- Protein/energy bars welcomes local players but sees slowed growth due to virus trends
- Premiumisation trend benefits dried fruit especially
- Cereal bars to build image as healthy snacks instead of meal replacements
- Dried fruit to see continued innovation and new snacking occasions
- Polarised landscape will cater to price-sensitive consumers and demand for premium products
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
- Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
- Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
- Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
- Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Influencers boost sales as supermarkets gain ground and IKEA lures new consumers
- Namchow Chemical stays ahead, followed closely by Häagen-Dazs
- Co-branding strategies continue to generate new products
- Co-branding collaborations will gather pace as players fight for greater visibility
- Modern channels will remain preferred while e-commerce continues to grow with brand investment
- Self-indulgent trend to further push dessert-like ice cream products
- Table 69 Sales of Ice Cream by Category: Volume 2017-2022
- Table 70 Sales of Ice Cream by Category: Value 2017-2022
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
- Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
- Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
- Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
- Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
- Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
- Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
- Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Healthy variants lead growth as consumers seek balanced nutrition
- PepsiCo Foods leads overall while meat and seafood snacks see partial recovery
- Convenience stores provides new and fertile ground for growth in salty snacks
- Health trends to drive growth in several areas of savoury snacks
- Rice takes centre stage as base ingredient
- Strong competition to drive investment in innovation focused on capturing younger consumers
- Summary 3 Other Savoury Snacks by Product Type: 2022
- Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
- Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
