Snacks in Belgium - Research and Markets

The relaxing of COVID-19 related restrictions in 2022 has led to consumers traveling more, enjoying social gatherings with family and friends, and spending time on the go and in the open air. There has also been a shift back to the workplace after a long period of remote working, although working from home remains much more common than before the pandemic and is likely to remain a prominent feature of working practices going forward.

The Snacks in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Snacks in Belgium
Executive Summary
Snacks in 2022: the Big Picture
Key Trends in 2022
Competitive Landscape
Channel Developments
What Next for Snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Market Data
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Chocolate Confectionery in Belgium
Key Data Findings
2022 Developments
Larger Brands Gain Even Greater Prominence Through Online Campaigns
New Product Developments
Mondelez to Retain Lead
Prospects and Opportunities
Growing Interest in Reduced Sugar Chocolate Confectionery
Players Working to Improve Supply Chain
Strong Focus on Sustainability
Category Data
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
Gum in Belgium
Key Data Findings
2022 Developments
Chewing Gum Demand Supported by Consumer Focus on Health and Appearance
Indulgence Trend Prompts Flavour Innovation
Leading Player, Cadbury, Taps into Demand for Functional Products
Prospects and Opportunities
Environmental-Awareness to Exert Growing Influence
Growing Interest in Oral Health and Functionality
Revival of Hectic Lifestyles Boosts Demand for Convenience
Category Data
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 Nbo Company Shares of Gum: % Value 2018-2022
Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
Sugar Confectionery in Belgium
Key Data Findings
2022 Developments
Novelty and Functionality
Adapting to Rising Importance of Online Space
Haribo Retains Lead, with Health and Wellness Exerting Growing Influence
Prospects and Opportunities
Novelty Appeals to Consumers
Health and Wellness Trend to Grow in Influence
Packaging Innovation
Category Data
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Sweet Biscuits, Snack Bars and Fruit Snacks in Belgium
Key Data Findings
2022 Developments
Vegan Trend Proves Particularly Influential
Isostar Looks to Increase Volumes
Private Label Holds Strong Position, Though Mondelez Retains Lead
Prospects and Opportunities
Demand for Natural Ingredients and Clean Products
Continued Demand for Indulgence
Rising Prices
Category Data
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Ice Cream in Belgium
Key Data Findings
2022 Developments
Increased Interest in Portion Control
Collaboration Targets Local Demand
Leader Loses Share
Prospects and Opportunities
Continued Rise in Popularity of Plant-Based Ice Cream
Foodservice Innovation
Social Responsibility Gaining in Importance with Rise in Ethical Consumerism
Category Data
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
Savoury Snacks in Belgium
Key Data Findings
2022 Developments
Growing Interest in Local Products
Addressing Foodservice Challenges During COVID-19 Crisis
Smiths Food Group Benefits from Pepsico's Strong Brand Offer
Prospects and Opportunities
Continued Consumer Interest in Healthier Snacking
Return of On-The-Go Consumption
COVID-19 Crisis Reinforces Foundation of Sustainability Trend
Category Data
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027