Entering the third year of the pandemic, “a new normal” phase is starting in Germany. The country was relatively late in relaxing its pandemic-related restrictions compared with most other countries in Western Europe. Nonetheless, from spring 2022 the majority of restrictions were relaxed, including inbound travel from June, with a mask requirement still in place in health-related settings and on public transport.
The Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SNACKS IN GERMANYEXECUTIVE SUMMARY
- Snacks in 2022: The big picture
- Key trends in 2022
- Competitive landscape
- Channel developments
- What next for snacks?
- CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
- CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Snacks: % Value 2018-2022
- Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Snacks by Format: % Value 2017-2022
- Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Year three of the pandemic: inflation alongside a return to mobility
- Leading player maintains its position, but faces difficult times
- Chocolate made from nothing but the fruit
PROSPECTS AND OPPORTUNITIES
- Values will decide, not the label
- Logistics are put to the test
- Changes in distribution channel are a double-edged sword
- Summary 2 Other Chocolate Confectionery by Product Type: 2022
CATEGORY DATA
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- More contact with others requires fresh breath
- Supply chains are being tested
- Sugar-free remains relevant
PROSPECTS AND OPPORTUNITIES
- E-commerce growth, but share will remain limited
- Avoidance of plastic waste and sustainability to increase in relevance
- More than just fresh breath
CATEGORY DATA
- Table 25 Sales of Gum by Category: Volume 2017-2022
- Table 26 Sales of Gum by Category: Value 2017-2022
- Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 28 Sales of Gum by Category: % Value Growth 2017-2022
- Table 29 Sales of Gum by Flavour: Rankings 2017-2022
- Table 30 NBO Company Shares of Gum: % Value 2018-2022
- Table 31 LBN Brand Shares of Gum: % Value 2019-2022
- Table 32 Distribution of Gum by Format: % Value 2017-2022
- Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 34 Forecast Sales of Gum by Category: Value 2022-2027
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Change in consumer behaviour after two pandemic years
- Logistics issues appearing for some ingredients
- Big players remain in a strong position
PROSPECTS AND OPPORTUNITIES
- Concerns about impact of sugar on health may lead to sugar tax
- Other forms of sweeteners as a solution
- Opportunities in new flavours and methods of production
CATEGORY DATA
- Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Pandemic restrictions have less impact on consumer behaviour in 2022
- Producers are facing new challenges due to the war in Ukraine
- Snacks containing fruit see higher demand due to the health trend
PROSPECTS AND OPPORTUNITIES
- Private label is going premium
- Health concerns may impact sales in the future
- The hemp trend is strong, but not long-lasting
CATEGORY DATA
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
- Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
- Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
- Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
- Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Higher demand since the pandemic
- German consumers remain traditional when it comes to flavours
- Plant-based ice cream benefits from the vegan trend
PROSPECTS AND OPPORTUNITIES
- Energy costs become a challenge due to sustainability and costs of cooling
- Hot summers will be no exception, and will increase duration of ice cream season
- Ice cream consumption expected to be stable over the forecast period
CATEGORY DATA
- Table 69 Sales of Ice Cream by Category: Volume 2017-2022
- Table 70 Sales of Ice Cream by Category: Value 2017-2022
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
- Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
- Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
- Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
- Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
- Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
- Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
- Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- New issues in the supply chain cause price rises
- Hometainment helps maintain sales of savoury snacks
- Private label players further increase the range of products available
PROSPECTS AND OPPORTUNITIES
- Healthier options set to see further growth
- Vegan complements the health trend
- Room for new flavour alternatives in savoury snacks
CATEGORY DATA
- Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
- Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
