+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Snacks in Japan

  • PDF Icon

    Report

  • 78 Pages
  • June 2023
  • Region: Japan
  • Euromonitor International
  • ID: 5567350
Snacks is set to see an increase in sales in retail current value terms in 2023, mainly due to increases in unit prices across all snacks categories. Although many manufacturers had already implemented price increases in 2022, the costs of raw materials, logistics, and energy continue to rise, and it is becoming inevitable that many manufacturers will raise their prices again in 2023.

The Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN JAPAN
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
APPENDIXDISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price rises on food and other necessities negatively impact retail volume sales of chocolate confectionery
  • Boxed assortments sees a strong rebound thanks to lifting of COVID-19 restrictions
  • Launch of health-oriented products by major players continues
PROSPECTS AND OPPORTUNITIES
  • Utilising social networks and creating diverse ways to celebrate Valentine’s Day to try and sustain sales
  • Launching new flavours and collaborating with famous content will remain key to attract consumers
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gum continues to suffer from mask-wearing, hybrid working, decline in smoking population, and competition with other snacks
  • Lotte continues to focus on functional gum and researches different benefits of gum
  • A focus on products with health claims
PROSPECTS AND OPPORTUNITIES
  • Manufacturers shift their focus to other snacks, as gum is not expected to recover
  • Collaboration with popular content and celebrities set to continue
  • Manufacturers likely to focus on creating new value for gum
CATEGORY DATA
  • Table 85 Sales of Gum by Category: Volume 2018-2023
  • Table 86 Sales of Gum by Category: Value 2018-2023
  • Table 87 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 88 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 89 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 90 NBO Company Shares of Gum: % Value 2019-2023
  • Table 91 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 92 Distribution of Gum by Format: % Value 2018-2023
  • Table 93 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 94 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 95 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 96 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases and mask-wearing hinder volume sales of sugar confectionery
  • Gummies boom in Japan drives sales of pastilles, gummies, jellies and chews
  • Retro-themed products bring a needed distraction in an era filled with uncertainty
PROSPECTS AND OPPORTUNITIES
  • New innovations likely to remain frequent in sugar confectionery
  • Health and beauty as potential sales drivers
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 26 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 29 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail current value increase mainly driven by price rises
  • Prominent shrinkflation in sweet biscuits to remain competitive
  • Blurring of the line between snacks and meals
PROSPECTS AND OPPORTUNITIES
  • Launch of new flavours and concepts likely to continue
  • More players likely to enter the health and wellness segment
CATEGORY DATA
  • Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 43 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 45 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 46 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 47 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 48 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 50 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 51 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 52 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases and lifting of restrictions negatively impact ice cream retail volume sales
  • Lotte remains the leading player in ice cream, and frequently launches innovative or collaborative products
  • Retro-themed products gain momentum as they bring consumers back to the “good old days”
PROSPECTS AND OPPORTUNITIES
  • Cross-brand collaborations will be one strategy used to drive sales of ice cream
  • More value-added products expected to be seen in the market
CATEGORY DATA
  • Table 57 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 58 Sales of Ice Cream by Category: Value 2018-2023
  • Table 59 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
  • Table 62 Sales of Impulse Ice Cream by Format: % Value 2018-2023
  • Table 63 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 64 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 69 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 70 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 71 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases lead to growth in value terms but a decline in volume terms in 2023
  • Manufacturers launch value-added products to combat losses in profits
  • Calbee continues to focus on flavour and texture innovation and increasing brand value through special ingredients
PROSPECTS AND OPPORTUNITIES
  • Launches of seasonal or time-limited flavours and products with unique concepts likely to continue
  • Shift toward sustainable packaging has slowed, but is likely to resume in the forecast period
  • Manufacturers likely to offer healthier options to sustain profits and attract health-conscious consumers
CATEGORY DATA
  • Summary 4 Other Savoury Snacks by Product Type: 2023
  • Table 74 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 75 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 79 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 80 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 82 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028