Snacks in Japan - Research and Markets

Snacks is set to see a slight increase in retail current value terms in 2022, mainly driven by inflation. Although in 2021 several companies delayed price increases as much as possible, price revision has become inevitable in 2022, as the costs of raw materials and logistics continue to increase significantly. More pronounced price surges are set to be seen in the latter half of the year, as several major companies have price increases scheduled to be implemented from June 2022.

The Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
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Snacks in Japan
Executive Summary
Snacks in 2022: the Big Picture
Key Trends in 2022
Competitive Landscape
Channel Developments
What Next for Snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Market Data
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Chocolate Confectionery in Japan
Key Data Findings
2022 Developments
Chocolate Confectionery Set to See An Increase in Value Sales as Inflation Kicks In
Major Companies Hopping on the Healthier Products Trend as Health-Consciousness Rises
Prospects and Opportunities
Flavour Innovation Will Continue as Manufacturers Compete for Consumers
Product Packaging a Driver of Sales of Chocolate Confectionery
Shift Towards Low-Priced Products and “Petit Premium” Accelerated by Inflation and Demand for Home Indulgence
Category Data
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
Gum in Japan
Key Data Findings
2022 Developments
Recovery in 2022 is Slow, as Home Seclusion and Mask-Wearing Continue
Lotte Focuses on Functional Products Which Correspond to Change in Consumers’ Lifestyles
Mondelez Japan's Key Advertising Messages Are Refreshment and Motivational Enhancement
Prospects and Opportunities
Active Collaboration with Celebrities and Anime Likely to Continue
Enhancing the Experience to Attract Younger Consumers
Manufacturers Are Shifting Towards Sustainable Packaging
Category Data
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 Nbo Company Shares of Gum: % Value 2018-2022
Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
Sugar Confectionery in Japan
Key Data Findings
2022 Developments
Sugar Confectionery Set to See Modest Recovery as Employees Start Returning to the Office
Healthier Image Drives Recovery of Pastilles, Gummies, Jellies and Chews
Shift of Advertising Message Towards Refreshment and Longer-Lasting Products
Prospects and Opportunities
Product Innovation to Remain a Key Focus to Drive Sales of Sugar Confectionery
Social Media Will be Key to Attract the Younger Generation
Shifting Toward Pouches with Zip Lock and Sustainable Packaging
Category Data
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Sweet Biscuits, Snack Bars and Fruit Snacks in Japan
Key Data Findings
2022 Developments
Sweet Biscuits, Snack Bars and Fruit Snacks Remains Stable as Demand for Light Meal Substitutes and Snacking Continues
Consumers Opt for Purchases with a Price Advantage and “Petit Premium”
Demand for Protein/Energy Bars Continues Growing
Prospects and Opportunities
Focus on Strengthening Presence of Existing Brands Through Collaborations, Seasonal Flavours and Packaging Designs
Approaches Towards More Sustainable Packaging Are Starting to be Seen
Category Data
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Ice Cream in Japan
Key Data Findings
2022 Developments
Ice Cream Declines in Volume Terms Due to Consumers’ Limited Spending Capacity
Lotte Strengthens Its Existing Brands Through Active Collaborations and Innovation
Ezaki Glico Continues Pushing Health-Oriented Concepts
Prospects and Opportunities
Flavour Innovation Set to Slow, But Will Remain a Key Focus to Attract Consumers
Active Collaboration with Popular Manga, Anime, Celebrities, Characters, and Other Brands to Continue
Increased Environmental Awareness and New Regulation Drive Players to Shift to Sustainable Packaging
Category Data
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
Savoury Snacks in Japan
Key Data Findings
2022 Developments
Inflation and the Lifting of Quasi-State of Emergency Negatively Impact Retail Volume Sales in 2022
Smaller Packs of Potato Chips and Potato-Based Puffed Snacks Due to Difficulty Securing Potato Supplies
Calbee Continues to Focus on Flavour and Texture Innovation to Keep Consumers Interested
Prospects and Opportunities
Collaborations with Well-Known Anime, Celebrities and Other Snack Brands Likely to Continue
Using a Healthier Image to Expand the Consumer Base
Manufacturers Are Shifting Towards More Sustainable Packaging
Category Data
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027