Snacks in Japan

Retail value sales of snacks are set to rise in current terms in Japan in 2025, though retail volume sales are expected to fall. In Japan, the economic landscape presents a unique challenge for consumers and manufacturers alike. According to the Economies and Consumers data, the median disposable income per household in Japan has shown minimal growth, with an increase of only 1.0% in 2024 and an anticipated 1.7% in 2025 in current terms.

The Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.