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Snacks in Switzerland

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    Report

  • 71 Pages
  • July 2023
  • Region: Switzerland
  • Euromonitor International
  • ID: 5567354
The industry remains resilient in 2023, posting a positive performance despite challenging sales factors. For example, prices continue to be high in Switzerland, especially compared to neighbouring European countries, with a strong currency and the ongoing practice of cross-border shopping dampening retail volume sales. With inflation impacting manufacturers, key players have increased prices to absorb higher input costs, which again challenges retail volume sales.

The analyst's Snacks in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
CHOCOLATE CONFECTIONERY IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Countlines benefit from on-the-go sales as chocolate eggs with toys decline
  • Private label gains ground during a time of economic uncertainty
  • The trend of mindful indulgence shapes new product developments
PROSPECTS AND OPPORTUNITIES
  • Flat consumption as rising price points and cost of living challenges sales
  • The increase in raw material prices challenge retail volume sales
  • Sustainability and rising health trends provide growth opportunities
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising health and wellness trends lead to declining sales of gum
  • Natural ingredients and the rising sustainability trend shapes product developments
  • Mondelez sells its gum business while Migros increases its share
PROSPECTS AND OPPORTUNITIES
  • Lack of impulse purchases and rising sugar concerns challenge sales
  • Perfetti Van Melle Group takes the lead and adapts to rising trends
  • Bubble gum suffers due to unhealthy image and competition from sugar confectionery
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 30 NBO Company Shares of Gum: % Value 2019-2023
  • Table 31 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 32 Distribution of Gum by Format: % Value 2018-2023
  • Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • While innovation rises, health trends continue to challenge sales
  • Medicated confectionery benefits from functional properties
  • Migros retains its lead by offering a wide range of goods at various price points
PROSPECTS AND OPPORTUNITIES
  • Challenges lead to marginal growth as consumers' health concerns continue
  • Health, wellness and sustainability is set to shape new product developments
  • Potential for a sugar tax across the forecast period
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The demand for convenient, time-saving snacking options boosts growth in 2023
  • Fruit snacks benefit from the rising health trends with parents opting for these items
  • Health and wellness offerings shape innovation on the landscape
PROSPECTS AND OPPORTUNITIES
  • Innovation to boost growth on a mature landscape as players focus on product development
  • Private label players continue to lead, focusing on lower sugar and fat offerings
  • Sweet biscuits to be negatively impacted by health and wellness trends
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Plant-based ice cream boosts growth, aligning with vegan and health-conscious consumers
  • Products created in Switzerland continue to appeal to consumers
  • Players focus on new product developments that align with the autumn and winter seasons
PROSPECTS AND OPPORTUNITIES
  • Players focus on aligning with the health trend, as warmer weather drives sales
  • Impulse ice cream drives sales, as ice cream desserts and frozen yoghurt struggles
  • Premiumisation expected, with a focus on reduced fat and plant-based options
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 70 Sales of Ice Cream by Category: Value 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
  • Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong growth is driven by socialising and a shift towards healthier options
  • Zweifel-Pomy communicates its Swiss origin to retain its lead
  • Health and wellness shapes new product developments as players look to boost sales
PROSPECTS AND OPPORTUNITIES
  • Positive growth driven by an alignment with the health and wellness trend
  • On-the-go snacking formats rise as consumers seek convenience
  • Supermarkets continue to lead distribution, as e-commerce reduces impulse purchases
CATEGORY DATA
  • Summary 4 Other Savoury Snacks by Product Type: 2023
  • Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028