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Cooking Ingredients and Meals in Bulgaria

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    Report

  • 52 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 5567364
In 2025, cooking ingredients and meals recorded solid retail value growth in Bulgaria, driven by rising wages, increased home cooking, and the rising demand for convenience. However, consumers became more price-sensitive, turning to private label products and discounters like Lidl, while retail e-commerce, led by eBag.bg, grew rapidly but remained small overall.

This Cooking Ingredients and Meals in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising wages and VAT hikes drive the home cooking trend and supports sales
  • Ongoing price sensitivity boosts demand for private label products
  • Health-conscious choices and demand for convenience drives sales in 2025
WHAT’S NEXT?
  • Sales are expected to grow while Eurozone entry spurs price control concerns
  • Convenience is set to fuel growth, especially in ready meals and frozen pizza
  • There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
COMPETITIVE LANDSCAPE
  • Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
  • Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
CHANNELS
  • Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
  • Retail e-commerce and discounters lead distribution channel growth
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bulgaria's edible oil market sees value sales rise driven by sunflower oil demand and olive oil recovery
INDUSTRY PERFORMANCE
  • Value sales of edible oils rise in 2025, led by the strong performance of sunflower oil
  • Volume sales of olive oil recover following two years of declines in Bulgaria
  • Bulgarian sunflower oil thrives on domestic stability and premium product growth
WHAT’S NEXT?
  • Sunflower oil will remain a key driver of growth as rapeseed oil will gain ground
  • Health trends and innovation are set to support ongoing growth in olive and specialty oils
  • Local and international retail chains are expected to expand into smaller cities
COMPETITIVE LANDSCAPE
  • Biser Oliva AD leads edible oils, driven by its strong sunflower oil brands
  • Via F De Cecco and Avendi OOD drive growth in olive oil during 2025
CHANNELS
  • Hypermarkets and supermarkets lead distribution due to variety and pricing
  • Hypermarkets and discounters drive growth in edible oil distribution
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERMEALS AND SOUPS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers turn to quick-to-prepare meals and soups
INDUSTRY PERFORMANCE
  • Rising incomes and convenience boost sales of meals and soups in 2025
  • Chilled ready meals and prepared salads lead growth due to rising demand for convenience
  • Health concerns challenge sales of shelf-stable meals and soups despite price-driven value growth
WHAT’S NEXT?
  • Convenience is expected to fuel growth in meals, while shelf-stable soups decline
  • Health trends are set to drive innovations that are free from artificial preservatives and colourants
  • Online delivery and culinary stands are set to intensify competition across the forecast period
COMPETITIVE LANDSCAPE
  • Nestlé Bulgaria AD maintains its lead, however, competitors gain ground
  • Iglotex SA and Lidl record dynamic performances to drive growth in frozen pizzas
CHANNELS
  • Hypermarkets lead distribution in 2025, with Kaufland driving expansion and innovation
  • Retail e-commerce emerges as the fastest-growing channel for meals and soups, led by eBag.bg
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSAUCES, DIPS AND CONDIMENTS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Inflation boosts value sales of sauces, dips and condiments
INDUSTRY PERFORMANCE
  • Price-driven growth for sauces, dips and condiments while volume sales remain flat
  • Traditional and global flavours drive sales of dips in Bulgaria during 2025
  • Pasta sauces benefit from both convenience and product development
WHAT’S NEXT?
  • Higher restaurant prices are expected to support sales of sauces, dips and condiments
  • Innovation is expected to focus on clean ingredients and exotic flavours
  • Tomato pastes, purées and dips will drive growth as demand rises for health and convenience
COMPETITIVE LANDSCAPE
  • Konsul OOD increases its lead in sauces, dips, and condiments during 2025
  • Kotányi GmbH drives growth by expanding its distribution during 2025
CHANNELS
  • Hypermarkets lead sales in sauces, dips and condiments while supermarkets gain ground
  • Retail e-commerce and discounters drive growth in sauces, dips and condiments
CATEGORY DATA
  • Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
  • Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSWEET SPREADS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales increase, with both natural and high-quality products popular
INDUSTRY PERFORMANCE
  • Sweet spreads benefit from both health trends and indulgence in 2025
  • Demand for healthier products drive growth in honey and nut and seed based spreads
  • Chocolate spreads maintain strong growth in 2025 despite health concerns
WHAT’S NEXT?
  • Health and indulgence trends are expected to drive ongoing growth in sweet spreads
  • Organic and sugar-free sweet spreads are set to gain ground in Bulgaria
  • Stricter labelling and ingredient rules aim to boost quality in honey and jam
COMPETITIVE LANDSCAPE
  • Ferrero SpA leads sweet spreads in 2025 while private label gains momentum
  • Bulgarian brands Brey and Pchelina drive growth with a focus on local heritage and quality
CHANNELS
  • Supermarkets lead sweet spreads distribution despite a slight share decline
  • Retail e-commerce leads growth as consumers appreciate both discounts and convenience
CATEGORY DATA
  • Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER