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Cooking Ingredients and Meals in Romania

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    Report

  • 51 Pages
  • November 2025
  • Region: Romania
  • Euromonitor International
  • ID: 5567385
Value sales of cooking ingredients and meals in Romania continued to grow in 2025, although the market remained shaped by the high cost of living and rising inflation, which continued to pressure household budgets. The full liberalisation of energy prices contributed to a sharp increase in inflation, which influenced both production and retail prices across the category.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Higher energy costs boost prices but sunflower oil benefited from price regulations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Edible oils drive overall market performance
  • Traditional products remain essential in the household basket
WHAT’S NEXT?
  • Growth to continue amid lingering inflationary pressures
  • Cautious consumer behaviour and local production to shape the outlook
  • Modern grocery retailing to consolidate its position
COMPETITIVE LANDSCAPE
  • Private label leads thanks to strong presence in edible oils
  • Small players inject dynamism through innovation and visibility
CHANNELS
  • Modern grocery retailing remains dominant amid price sensitivity
  • Convenience and local grocers maintain relevance for everyday shopping
  • E-commerce and foodservice show steady development
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Government price controls continue to shape growth
INDUSTRY PERFORMANCE
  • Sunflower oil continues to define the overall market
  • Smaller oil types gain ground among health-conscious consumers
WHAT’S NEXT?
  • Sunflower oil to remain the benchmark, with price a key determinant
  • Health, experimentation, and niche oils to drive diversification
  • Premiumisation and innovation to support long-term growth
COMPETITIVE LANDSCAPE
  • Bunge Romania and Expur lead through strong local brands and innovation
  • Smaller and international players bring dynamism and diversity
CHANNELS
  • Modern retailing consolidates leadership through pricing and accessibility
  • E-commerce gains traction as manufacturers adapt to digital retailing
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERMEALS AND SOUPS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Busy urbanites drive growth as they seek convenience
INDUSTRY PERFORMANCE
  • Ready meals and prepared salads lead category performance
  • Frozen ready meals expand through ethnic and premium offerings
WHAT’S NEXT?
  • Convenience and premiumisation to drive forecast growth
  • Healthier eating habits to shape innovation and new formats
  • Private label to strengthen its role amid price sensitivity
COMPETITIVE LANDSCAPE
  • International brands dominate soups; local players thrive in ready meals
CHANNELS
  • Modern grocery retailing maintains dominance through accessibility and price
  • E-commerce expands as digital grocery habits strengthen
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSAUCES, DIPS AND CONDIMENTS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers explore new cuisines and product areas
INDUSTRY PERFORMANCE
  • Italian and Asian cuisines drive innovation and demand
  • Traditional staples remain essential but under pressure
WHAT’S NEXT?
  • Traditional sauces to remain dominant but growth to slow
  • Healthier and more specialised products to gain attention
  • Retailers and private label to lead through affordability and experience
COMPETITIVE LANDSCAPE
  • Unilever retains leadership through strong brands and long-standing trust
  • Asian brands and distributors add new energy to the market
CHANNELS
  • Modern grocery retailing dominates as key access point for variety and price
  • E-commerce gains traction through partnerships and convenience
CATEGORY DATA
  • Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
  • Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSWEET SPREADS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales growth hindered by strong home production
INDUSTRY PERFORMANCE
  • Honey strengthens its position as a natural and healthy staple
  • Nut and seed-based spreads emerge as healthy and modern alternatives
WHAT’S NEXT?
  • Honey and chocolate spreads to drive continued growth
  • Health, premiumisation, and artisanal trends to shape innovation
  • Homemade and artisanal production to coexist with premium retail offerings
COMPETITIVE LANDSCAPE
  • Global chocolate spreads maintain dominance while honey remains fragmented
  • Private label and small brands gain traction through affordability and innovation
CHANNELS
  • Modern grocery retail dominates, supported by affordability and product variety
  • E-commerce continues to grow through convenience and premium access
CATEGORY DATA
  • Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER