Processed Meat, Seafood and Alternatives To Meat in Malaysia

Low levels of demand for products such as chilled processed meat, as consumers prefer fresh meat or frozen processed meat with a longer shelf life, has led to the development of leaner offers in retail stores. Moreover, higher unit selling prices for chilled processed meat compared to frozen processed meat have served to limit consumers’ interest in purchasing chilled processed meat.

The Processed Meat, Seafood and Alternatives to Meat in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Processed meat, seafood and alternatives to return to volume growth in 2022, though demand remains below pre-pandemic levels
Frozen meat and seafood substitutes flourishes in 2022
Limited product and shelf space expansion by players in 2022

PROSPECTS AND OPPORTUNITIES

Foodservice demand is likely to prosper, while retail demand is expected to grow gradually over the forecast period
Frozen meat and seafood substitutes is predicted to experience robust growth over the forecast period
Players may switch distribution to reach end consumers over the forecast period

CATEGORY DATA

Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

STAPLE FOODS IN MALAYSIA

EXECUTIVE SUMMARY

Staple foods in 2022: Inflation and national conflict drive price hikes and cost pressure to manufacturers
The easing of movement restrictions boosts foodservice demand in 2022
Players implement various strategies to retain foothold in 2022
Physical stores gain traction, while retail e-commerce grows moderately in 2022
Players are predicted to offer leaner product ranges, expand distribution and organise seasonal marketing campaigns over the forecast period

MARKET DATA