Staple Foods in Taiwan

Report
62 Pages
February 2024
Region: Taiwan
Euromonitor International
ID: 5567402

In 2023, staple foods in Taiwan was affected by the resumption of travel and eating out as key trends with the lifting of Coronavirus (COVID-19) restrictions. Thus, demand shifted back from retail to foodservice as a result of less time spent at home, which reduced the time or need to cook at home. Moreover, consumers demanded better quality dining experiences, leading to a greater offer of premium quality products at the end of the review period.

The Staple Foods in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN TAIWAN

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN TAIWANKEY DATA FINDINGS

2023 DEVELOPMENTS

Resumption of pre-COVID-19 norms boosts unpackaged baked goods
Collaboration with pastry chefs and restaurants to tap into the rising demand for premium baked goods
PX Mart and hypermarkets offer more on-site baked goods

PROSPECTS AND OPPORTUNITIES

Independent bakeries specialising in desserts and pastries continue to lure consumers through social media
On-site baking to remain a key way to cater to impulse consumers
Call for authentic tastes to drive product innovation

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN TAIWANKEY DATA FINDINGS

2023 DEVELOPMENTS

The resumption of travel and office routines reduce the demand for breakfast cereals
Expanding the variety of flavours and adding different types of fruit
Leading players show resilience to consumption shifts

PROSPECTS AND OPPORTUNITIES

Trend for cereal and granola to-go products is set to continue
Players invest in distribution to gain a competitive edge
Breakfast cereals players need to rise to the challenge to remain competitive

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TAIWANKEY DATA FINDINGS

2023 DEVELOPMENTS

Overall retail demand decreases due to the resumption of pre-COVID-19 pandemic routines
Chilled meat and seafood gain momentum from a “fresh” choice perception
Health and indulgence trends favour meat and seafood substitutes

PROSPECTS AND OPPORTUNITIES

Sustainability and healthy eating to drive meat and seafood substitutes and tofu and derivatives
Foodservice to remain the fastest volume growth channel as tourism flows increase
Consumer demand for quality products to drive premiumisation trend

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN TAIWANKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth in foodservice mitigates retail decline in volume sales
Frozen processed vegetables and potatoes continue to gain traction as convenience options
E-commerce stabilises as consumers return to offline channels

PROSPECTS AND OPPORTUNITIES

Advanced freezing technology improves perception of frozen processed fruit and vegetables
Low marketing activity by the leading players to limit growth potential
Frozen processed fruit and vegetables to continue to grow distribution reach

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN TAIWANKEY DATA FINDINGS

2023 DEVELOPMENTS

The resumption of out-of-home lifestyles sees a shift from retail to foodservice
Rice continues to see premiumisation
Competition intensifies in instant noodles with strong new product developments

PROSPECTS AND OPPORTUNITIES

Foodservice is set to remain the fastest-growing channel
Convenience stores to benefit from easy access and impulse trends
Non-fried instant noodles to benefit from healthier positioning

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 69 NBO Company Shares of Rice: % Value 2019-2023
Table 70 LBN Brand Shares of Rice: % Value 2020-2023
Table 71 NBO Company Shares of Pasta: % Value 2019-2023
Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
Table 73 NBO Company Shares of Noodles: % Value 2019-2023
Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 76 Distribution of Rice by Format: % Value 2018-2023
Table 77 Distribution of Pasta by Format: % Value 2018-2023
Table 78 Distribution of Noodles by Format: % Value 2018-2023
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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