Staple Foods in Tunisia - Research and Markets

After two years of confinement and pandemic restrictions imposed by the government due to COVID-19, staple foods is recording steady retail volume growth in 2022. However, due to high inflation and the ongoing economic crisis in Tunisia, prices continue to increase which is dampening overall retail volume growth. In addition, the war in Ukraine has contributed to price rises in several staple food categories such as rice and pasta.

The Staple Foods in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN TUNISIA

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Distribution of Staple Foods by Format: % Value 2017-2022
Table 8 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 9 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN TUNISIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Panic buying ensues as the war in Ukraine unfolds
Sugar shortage impacts sweet baked goods category
Packaged cakes begin to recover after two years of decline due to COVID-19

PROSPECTS AND OPPORTUNITIES

Supply shortages of wheat and sugar likely to continue if import difficulties prevail
Cakes will see competition intensify among leading brands
Dessert mixes will record solid growth

CATEGORY DATA

Table 12 Sales of Baked Goods by Category: Volume 2017-2022
Table 13 Sales of Baked Goods by Category: Value 2017-2022
Table 14 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 15 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 17 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 18 Distribution of Baked Goods by Format: % Value 2017-2022
Table 19 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 20 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN TUNISIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Muesli and granola records strong growth
Grain d’Or dominates the category by a considerable margin
Illegal breakfast cereals plague the category

PROSPECTS AND OPPORTUNITIES

Breakfast cereals will attract more international brands
Social media will have a bigger impact on the category
Local brands will intensify the competitive stakes

CATEGORY DATA

Table 23 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 24 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 29 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TUNISIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Foodservice sees a slight recovery in 2022
Shelf-stable seafood remains the most important category
A category monopolised by local brands

PROSPECTS AND OPPORTUNITIES

Rising demand is expected as consumers seek convenient staple foods
Modern retail channel will drive category growth
Prices increase expected over the next years

CATEGORY DATA

Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN TUNISIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Frozen potatoes in demand from upper-income groups
Processed vegetable consumption rising as consumers cook international dishes and embrace healthier eating
Frozen vegetables: an attractive category for domestic companies

PROSPECTS AND OPPORTUNITIES

Imported products face a more difficult climate as local brands grow
Solid retail volume and value growth expected
Shelf-stable vegetables will remain the most important category

CATEGORY DATA

Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN TUNISIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Rice imports constrained by the government’s financial turmoil
Pasta category continues to attract international players
Noodles make a quick and affordable meal option

PROSPECTS AND OPPORTUNITIES

The war in Ukraine will further affect rice and pasta categories
Pasta foodservice outlets to gain ground
Chilled pasta is a niche category expected to record an important growth

CATEGORY DATA

Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 60 NBO Company Shares of Rice: % Value 2018-2022
Table 61 LBN Brand Shares of Rice: % Value 2019-2022
Table 62 NBO Company Shares of Pasta: % Value 2018-2022
Table 63 LBN Brand Shares of Pasta: % Value 2019-2022
Table 64 NBO Company Shares of Noodles: % Value 2018-2022
Table 65 LBN Brand Shares of Noodles: % Value 2019-2022
Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 67 Distribution of Rice by Format: % Value 2017-2022
Table 68 Distribution of Pasta by Format: % Value 2017-2022
Table 69 Distribution of Noodles by Format: % Value 2017-2022
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027