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Staple Foods in Tunisia

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    Report

  • 52 Pages
  • December 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 5567415
The Tunisian economy continue to struggle and its agricultural sector is particular in negatively impacted by drought. Inflation still remains high, especially for food, and this is reflected in a muted performance for staple foods, with minimal constant value and volume growth.

The Staple Foods in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN TUNISIA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bread shortages leads to queues at local bakeries
  • Competitive landscape remains highly fragmented
  • Unpackaged leavened bread accounts for most volume sales
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over the forecast period
  • Bakeries adapt to changing operating environment
  • Pastries register highest volume growth
CATEGORY DATA
  • Table 12 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 13 Sales of Baked Goods by Category: Value 2018-2023
  • Table 14 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 17 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 18 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Emerging trend of unpackaged muesli and granola
  • Grain d’Or dominates, though is losing value share
  • Modern grocery retailers key channel for breakfast cereals
PROSPECTS AND OPPORTUNITIES
  • Moderate value and volume growth in 2023
  • Increased segmentation, as players look to add value
  • Muesli and granola and hot cereals register higher volume growth
CATEGORY DATA
  • Table 23 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 24 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 29 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Foodservice registers growth in frozen processed red meat
  • Increased availability of ham
  • Local brands dominate
PROSPECTS AND OPPORTUNITIES
  • Focus on healthier positioning
  • Frozen processed seafood records lowest volume growth
  • Meat alternatives see some growth
CATEGORY DATA
  • Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • New brands in shelf stable vegetables shake-up competition
  • Imported brands dominate
  • Tunisians prefer fresh produce when it comes to fruits and vegetables
PROSPECTS AND OPPORTUNITIES
  • Local players gain value share
  • Frozen processed vegetables registers healthy performance over forecast period
  • Modern retail channels drive growth
CATEGORY DATA
  • Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shortages for pasta in 2023
  • Fall in volume sales for rice
  • Affordability of instant noodles appeals to cash-strapped consumers
PROSPECTS AND OPPORTUNITIES
  • Weak performance for pasta and rice over forecast period
  • Noodles outperforms pasta and rice over forecast period
  • Retail developments set to support growth
CATEGORY DATA
  • Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 60 NBO Company Shares of Rice: % Value 2019-2023
  • Table 61 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 62 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 63 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 64 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 65 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 67 Distribution of Rice by Format: % Value 2018-2023
  • Table 68 Distribution of Pasta by Format: % Value 2018-2023
  • Table 69 Distribution of Noodles by Format: % Value 2018-2023
  • Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028