Cooking Ingredients and Meals in Kenya

In 2022, the overall cooking ingredients landscape is witnesses a slowdown, the result of the high cost of living in the country. This has been brought about by high taxes on commodities, coupled with significant inflation that has increased price points, including cooking ingredients, and in particular, edible oils. Due to these large price increases, consumers are looking for cheaper options, with some consumers trading down, while others are opting for cheaper counterfeit products.

The Cooking Ingredients and Meals in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Cooking Ingredients and Meals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

COOKING INGREDIENTS AND MEALS IN KENYA

EXECUTIVE SUMMARY

Cooking ingredients and meals in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for cooking ingredients and meals?

MARKET DATA

Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

EDIBLE OILS IN KENYAKEY DATA FINDINGS

2022 DEVELOPMENTS

High oil prices lead consumers to shift to cheaper alternatives
Health conscious consumers boost current retail value sales of olive oil
The dollar shortage disrupts manufacturing in Kenya

PROSPECTS AND OPPORTUNITIES

E-commerce continues to gain traction among consumers
As consumers move toward boiled food, demand for edible oils declines
The high cost of living compromises consumers' brand loyalty

CATEGORY DATA

Table 12 Sales of Edible Oils by Category: Volume 2017-2022
Table 13 Sales of Edible Oils by Category: Value 2017-2022
Table 14 Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 15 Sales of Edible Oils by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Edible Oils: % Value 2018-2022
Table 17 LBN Brand Shares of Edible Oils: % Value 2019-2022
Table 18 Distribution of Edible Oils by Format: % Value 2017-2022
Table 19 Forecast Sales of Edible Oils by Category: Volume 2022-2027
Table 20 Forecast Sales of Edible Oils by Category: Value 2022-2027
Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2022-2027

MEALS AND SOUPS IN KENYAKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for soup is still limited to urban consumers within Kenya
Changing consumer lifestyles and urbanisation spurs the demand for ready meals
The ease and convenience of e-commerce leads to increased share

PROSPECTS AND OPPORTUNITIES

The convenience of shelf stable soup boosts volume sales
The growing middle-classes drives sales across the forecast period
Increasing health consciousness to support the volume growth of soup

CATEGORY DATA

Table 23 Sales of Meals and Soups by Category: Volume 2017-2022
Table 24 Sales of Meals and Soups by Category: Value 2017-2022
Table 25 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
Table 26 Sales of Meals and Soups by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Meals and Soups: % Value 2018-2022
Table 28 LBN Brand Shares of Meals and Soups: % Value 2019-2022
Table 29 Distribution of Meals and Soups by Format: % Value 2017-2022
Table 30 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
Table 31 Forecast Sales of Meals and Soups by Category: Value 2022-2027
Table 32 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027

SAUCES, DIPS AND CONDIMENTS IN KENYAKEY DATA FINDINGS

2022 DEVELOPMENTS

Affluent consumers drive growth and demand for table sauces
Increasing urbanisation drives overall total volume growth in sauces, dips and condiments
Trufoods launches Zesta Chili Tamarind and Zesta Fruity Spicy

PROSPECTS AND OPPORTUNITIES

Manufacturers launch healthier products in response to the rising health conscious consumer
The rising popularity of Western cuisine will boost demand over the forecast period
Supermarkets create online applications, boosting sales through e-commerce

CATEGORY DATA

Table 34 Sales of Sauces, Dips and Condiments by Category: Volume 2017-2022
Table 35 Sales of Sauces, Dips and Condiments by Category: Value 2017-2022
Table 36 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2017-2022
Table 37 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Sauces, Dips and Condiments: % Value 2018-2022
Table 39 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2019-2022
Table 40 Distribution of Sauces, Dips and Condiments by Format: % Value 2017-2022
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2022-2027
Table 42 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2022-2027
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2022-2027

SWEET SPREADS IN KENYAKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising health consciousness hampers retail volume growth for sweet spreads
The consumption of sweet spreads is skewed toward urban consumers
Trufoods launches new exotic jams onto the sweet spreads landscape

PROSPECTS AND OPPORTUNITIES

Health awareness limits consumer demand for traditional sweet spreads
The high cost of living leads to lower-income consumers resisting luxury products
Distribution widens as modern grocery retail expands and e-commerce rises

CATEGORY DATA