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Cooking Ingredients and Meals in Kenya

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    Report

  • 41 Pages
  • November 2022
  • Region: Kenya
  • Euromonitor International
  • ID: 5567430
In 2022, the overall cooking ingredients landscape is witnesses a slowdown, the result of the high cost of living in the country. This has been brought about by high taxes on commodities, coupled with significant inflation that has increased price points, including cooking ingredients, and in particular, edible oils. Due to these large price increases, consumers are looking for cheaper options, with some consumers trading down, while others are opting for cheaper counterfeit products.

The Cooking Ingredients and Meals in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2022: The big picture
  • Key trends in 2022
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
  • Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High oil prices lead consumers to shift to cheaper alternatives
  • Health conscious consumers boost current retail value sales of olive oil
  • The dollar shortage disrupts manufacturing in Kenya
PROSPECTS AND OPPORTUNITIES
  • E-commerce continues to gain traction among consumers
  • As consumers move toward boiled food, demand for edible oils declines
  • The high cost of living compromises consumers' brand loyalty
CATEGORY DATA
  • Table 12 Sales of Edible Oils by Category: Volume 2017-2022
  • Table 13 Sales of Edible Oils by Category: Value 2017-2022
  • Table 14 Sales of Edible Oils by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Edible Oils by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Edible Oils: % Value 2018-2022
  • Table 17 LBN Brand Shares of Edible Oils: % Value 2019-2022
  • Table 18 Distribution of Edible Oils by Format: % Value 2017-2022
  • Table 19 Forecast Sales of Edible Oils by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Edible Oils by Category: Value 2022-2027
  • Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2022-2027
MEALS AND SOUPS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for soup is still limited to urban consumers within Kenya
  • Changing consumer lifestyles and urbanisation spurs the demand for ready meals
  • The ease and convenience of e-commerce leads to increased share
PROSPECTS AND OPPORTUNITIES
  • The convenience of shelf stable soup boosts volume sales
  • The growing middle-classes drives sales across the forecast period
  • Increasing health consciousness to support the volume growth of soup
CATEGORY DATA
  • Table 23 Sales of Meals and Soups by Category: Volume 2017-2022
  • Table 24 Sales of Meals and Soups by Category: Value 2017-2022
  • Table 25 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
  • Table 26 Sales of Meals and Soups by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Meals and Soups: % Value 2018-2022
  • Table 28 LBN Brand Shares of Meals and Soups: % Value 2019-2022
  • Table 29 Distribution of Meals and Soups by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
  • Table 31 Forecast Sales of Meals and Soups by Category: Value 2022-2027
  • Table 32 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
  • Table 33 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027
SAUCES, DIPS AND CONDIMENTS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Affluent consumers drive growth and demand for table sauces
  • Increasing urbanisation drives overall total volume growth in sauces, dips and condiments
  • Trufoods launches Zesta Chili Tamarind and Zesta Fruity Spicy
PROSPECTS AND OPPORTUNITIES
  • Manufacturers launch healthier products in response to the rising health conscious consumer
  • The rising popularity of Western cuisine will boost demand over the forecast period
  • Supermarkets create online applications, boosting sales through e-commerce
CATEGORY DATA
  • Table 34 Sales of Sauces, Dips and Condiments by Category: Volume 2017-2022
  • Table 35 Sales of Sauces, Dips and Condiments by Category: Value 2017-2022
  • Table 36 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2017-2022
  • Table 37 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2017-2022
  • Table 38 NBO Company Shares of Sauces, Dips and Condiments: % Value 2018-2022
  • Table 39 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2019-2022
  • Table 40 Distribution of Sauces, Dips and Condiments by Format: % Value 2017-2022
  • Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2022-2027
  • Table 42 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2022-2027
  • Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2022-2027
  • Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2022-2027
SWEET SPREADS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising health consciousness hampers retail volume growth for sweet spreads
  • The consumption of sweet spreads is skewed toward urban consumers
  • Trufoods launches new exotic jams onto the sweet spreads landscape
PROSPECTS AND OPPORTUNITIES
  • Health awareness limits consumer demand for traditional sweet spreads
  • The high cost of living leads to lower-income consumers resisting luxury products
  • Distribution widens as modern grocery retail expands and e-commerce rises
CATEGORY DATA
  • Table 45 Sales of Sweet Spreads by Category: Volume 2017-2022
  • Table 46 Sales of Sweet Spreads by Category: Value 2017-2022
  • Table 47 Sales of Sweet Spreads by Category: % Volume Growth 2017-2022
  • Table 48 Sales of Sweet Spreads by Category: % Value Growth 2017-2022
  • Table 49 NBO Company Shares of Sweet Spreads: % Value 2018-2022
  • Table 50 LBN Brand Shares of Sweet Spreads: % Value 2019-2022
  • Table 51 Distribution of Sweet Spreads by Format: % Value 2017-2022
  • Table 52 Forecast Sales of Sweet Spreads by Category: Volume 2022-2027
  • Table 53 Forecast Sales of Sweet Spreads by Category: Value 2022-2027
  • Table 54 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2022-2027
  • Table 55 Forecast Sales of Sweet Spreads by Category: % Value Growth 2022-2027