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Staple Foods in China- Product Image

Staple Foods in China- Product Image

Staple Foods in China

Report
64 Pages
November 2022
Region: China
Euromonitor International
ID: 5567440

2022 has seen several waves of the Omicron variant of COVID-19 and associated lockdowns in different parts of China. The impact has been wide enough to bring about significant changes in consumption confidence and habits, which is different from the case in 2020, when sales were mainly hampered by difficulties in terms of production, logistics and retailing.

The Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN CHINA

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Polarised demand for health and indulgence drives growth for leavened bread
Demand for good taste motivates manufacturers to deliver packaged fresh cakes through cold chain transportation
The spread of Omicron hinders the expansion of traditional Chinese pastry chains

PROSPECTS AND OPPORTUNITIES

Clean label will continue to be one of the most important themes for baked goods
Packaged cakes is moving towards snackification through small packaging
Special diets bring about more opportunities for product innovation in baked goods

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

The wellness trend continues to be an important driver of breakfast cereals in terms of both value sales and product innovation
Hot cereals suffers a less significant impact from Omicron outbreaks due to group buying
Calbee grows due to its unique taste and functional additives, despite decline for overall muesli and granola

PROSPECTS AND OPPORTUNITIES

Muesli and granola struggles with rapid changes in younger generations’ preferences and health concerns
Hot cereals set to outperform muesli and granola due to increasing health awareness amongst those aged 65+
E-commerce to increase its share in breakfast cereals from a low base, driven by rising online shopping penetration and s-commerce

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Processed meat, seafood and alternatives to meat witnesses solid value growth in 2022
Frozen sausages are healthy and convenient to cook, leading to robust growth in frozen processed red meat
The growth of meat substitutes slows down due to the negative impact of lockdowns on foodservice

PROSPECTS AND OPPORTUNITIES

Processed meat and seafood which can be cooked in an air fryer will see robust growth due to convenience and health awareness
Meat and seafood substitutes to see growth normalise on the basis of immaturity after dynamic financing
Health and nutrition trends will continue to be important drivers of growth in processed meat and seafood

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Inspiration from traditional Chinese desserts and sugar substitutes drive growth in shelf stable fruit
Cost of raw materials rising, causing the price of shelf stable fruit to increase
Regional pandemic lockdowns boost stockpiling of shelf stable fruit and vegetables as consumers fear lack of fresh goods

PROSPECTS AND OPPORTUNITIES

Increasing popularity of home-made drinks which include shelf stable fruit a major factor driving growth
The fad of healthy and convenient cooking using an air fryer to drive growth for frozen processed potatoes
E-commerce to gain share, with brands leveraging short-video advertising via interest e-commerce

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Instant noodles records high growth in 2022 due to stockpiling during lockdowns
Dried pasta hits a double-digit growth rate, even under the impact of challenging international logistics
Retail outperforms foodservice in volume terms due to impact of lockdowns on out-of-home consumption

PROSPECTS AND OPPORTUNITIES

Instant noodles to see growth normalise, with a shift to premiumisation and health
Instant noodles will face intense competition from ready meals and quick recipe kits
E-commerce penetration of rice consumption will continue to increase along with premiumisation and small packaging

CATEGORY DATA

Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 68 NBO Company Shares of Rice: % Value 2018-2022
Table 69 LBN Brand Shares of Rice: % Value 2019-2022
Table 70 NBO Company Shares of Pasta: % Value 2018-2022
Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
Table 72 NBO Company Shares of Noodles: % Value 2018-2022
Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 75 Distribution of Rice by Format: % Value 2017-2022
Table 76 Distribution of Pasta by Format: % Value 2017-2022
Table 77 Distribution of Noodles by Format: % Value 2017-2022
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027

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