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Staple Foods in Pakistan

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    Report

  • 55 Pages
  • December 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 5567495
COVID-19 restrictions in Pakistan have now been completely lifted and the local population is adapting to life after the pandemic. Restaurants and cafés have been operating at full capacity, while celebratory events are being enjoyed on a greater scale once again. This has led to an increase in sales of baked goods such as cakes and pastries. Foodservice recovery has also spurred demand for flat bread, rice and pasta.

The Staple Foods in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
  • Staple foods in 2022: The big picture
  • Key trends in 2022
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 2 Sales of Staple Foods by Category: Value 2017-2022
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 7 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Unpackaged bread and artisanal cakes gain popularity across social classes in 2022, leading to shifts in distribution share
  • Wider variety of packaged bread options offer local consumers with busy lifestyles greater convenience
  • Modern grocery retailers seek to gain retail share by selling their own baked items.
  • Health and wellness likely to lead to reduced sugar content and smaller portion sizes in baked goods
  • Demand for packaged bread is set to spread to a wider consumer base
  • Flat bread set to benefit from rising demand for convenience and broadening tastes
CATEGORY DATA
  • Table 12 Sales of Baked Goods by Category: Volume 2017-2022
  • Table 13 Sales of Baked Goods by Category: Value 2017-2022
  • Table 14 Sales of Baked Goods by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Baked Goods by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Baked Goods: % Value 2018-2022
  • Table 17 LBN Brand Shares of Baked Goods: % Value 2019-2022
  • Table 18 Distribution of Baked Goods by Format: % Value 2017-2022
  • Table 19 Forecast Sales of Baked Goods by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Baked Goods by Category: Value 2022-2027
  • Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Local consumers shift towards more nutritious options in the wake of the COVID-19 pandemic
  • Inflation leads Pakistani consumers to seek out local breakfast cereal brands in 2022 while e-commerce gains ground
  • Children’s breakfast cereals gain popularity thanks to the convenience factor and better nutritional profiles
PROSPECTS AND OPPORTUNITIES
  • Key category players to look to capitalise on the rise of the health and wellness trend
  • Growing presence of breakfast cereals on retail shelves to support rising awareness
  • More diversity expected as new players and products enter the category and distribution widens
CATEGORY DATA
  • Table 23 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 24 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 29 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • E-commerce is set to lose ground to hypermarkets in 2022, as local consumers return to pre-pandemic shopping habits and seek convenient, affordable bulk-buy options
  • Menu and other third party delivery players diversify their processed seafood portfolios
  • Rapid urbanisation and increasingly hectic lifestyles help boost sales of processed meat, fish and alternatives to meat in 2022
PROSPECTS AND OPPORTUNITIES
  • Further investment is necessary in chilled and frozen logistics and storage infrastructure
  • Reopening of foodservice industry and wider hospitality sector will boost demand in the coming years
  • Shifting consumer habits will present both challenges and opportunities for processed meat, fish and alternatives to meat across the forecast period
CATEGORY DATA
  • Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
  • Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
  • Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
  • Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
  • Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
  • Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Official investment in the development of cold chain distribution systems supports growth
  • Urban lifestyles favour processed fruit and vegetables, but some Pakistani consumers remain committed to home-grown options
  • Processed Vegetables are readily available, but demand for frozen fruit remains negligible in Pakistan
PROSPECTS AND OPPORTUNITIES
  • Demand for processed fruit and vegetables is set to increase as consumers look for restaurant-quality meals at home
  • Shifts in consumer tastes and rising demand are set to attract new entrants to the category over the forecast period
  • Opportunities will emerge for players as busy local consumers prioritise convenience
CATEGORY DATA
  • Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
  • Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
  • Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
  • Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
  • Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
  • Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
  • Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
  • Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
  • Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
  • Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
  • Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rice, pasta and noodles gets a boost from the developing health and wellness trend in Pakistan
  • Unilever maintains its leading position in noodles in 2022, thanks to its popular brand, Knorr
  • Increases in wheat prices reduce profit margins, but demand remains high
PROSPECTS AND OPPORTUNITIES
  • Economic growth and rising income levels are set to boost demand for rice over the forecast period
  • Innovative new launches and new product development will become increasingly important
  • E-commerce is expected to continue to gain ground in the coming years
CATEGORY DATA
  • Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
  • Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
  • Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
  • Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
  • Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
  • Table 60 NBO Company Shares of Rice: % Value 2018-2022
  • Table 61 LBN Brand Shares of Rice: % Value 2019-2022
  • Table 62 NBO Company Shares of Pasta: % Value 2018-2022
  • Table 63 LBN Brand Shares of Pasta: % Value 2019-2022
  • Table 64 NBO Company Shares of Noodles: % Value 2018-2022
  • Table 65 LBN Brand Shares of Noodles: % Value 2019-2022
  • Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
  • Table 67 Distribution of Rice by Format: % Value 2017-2022
  • Table 68 Distribution of Pasta by Format: % Value 2017-2022
  • Table 69 Distribution of Noodles by Format: % Value 2017-2022
  • Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
  • Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
  • Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
  • Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027