Staple Foods in Pakistan

Report
55 Pages
December 2022
Region: Pakistan
Euromonitor International
ID: 5567495

COVID-19 restrictions in Pakistan have now been completely lifted and the local population is adapting to life after the pandemic. Restaurants and cafés have been operating at full capacity, while celebratory events are being enjoyed on a greater scale once again. This has led to an increase in sales of baked goods such as cakes and pastries. Foodservice recovery has also spurred demand for flat bread, rice and pasta.

The Staple Foods in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN PAKISTAN

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Distribution of Staple Foods by Format: % Value 2017-2022
Table 8 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 9 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN PAKISTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Unpackaged bread and artisanal cakes gain popularity across social classes in 2022, leading to shifts in distribution share
Wider variety of packaged bread options offer local consumers with busy lifestyles greater convenience
Modern grocery retailers seek to gain retail share by selling their own baked items.
Health and wellness likely to lead to reduced sugar content and smaller portion sizes in baked goods
Demand for packaged bread is set to spread to a wider consumer base
Flat bread set to benefit from rising demand for convenience and broadening tastes

CATEGORY DATA

Table 12 Sales of Baked Goods by Category: Volume 2017-2022
Table 13 Sales of Baked Goods by Category: Value 2017-2022
Table 14 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 15 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 17 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 18 Distribution of Baked Goods by Format: % Value 2017-2022
Table 19 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 20 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN PAKISTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Local consumers shift towards more nutritious options in the wake of the COVID-19 pandemic
Inflation leads Pakistani consumers to seek out local breakfast cereal brands in 2022 while e-commerce gains ground
Children’s breakfast cereals gain popularity thanks to the convenience factor and better nutritional profiles

PROSPECTS AND OPPORTUNITIES

Key category players to look to capitalise on the rise of the health and wellness trend
Growing presence of breakfast cereals on retail shelves to support rising awareness
More diversity expected as new players and products enter the category and distribution widens

CATEGORY DATA

Table 23 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 24 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 29 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN PAKISTANKEY DATA FINDINGS

2022 DEVELOPMENTS

E-commerce is set to lose ground to hypermarkets in 2022, as local consumers return to pre-pandemic shopping habits and seek convenient, affordable bulk-buy options
Menu and other third party delivery players diversify their processed seafood portfolios
Rapid urbanisation and increasingly hectic lifestyles help boost sales of processed meat, fish and alternatives to meat in 2022

PROSPECTS AND OPPORTUNITIES

Further investment is necessary in chilled and frozen logistics and storage infrastructure
Reopening of foodservice industry and wider hospitality sector will boost demand in the coming years
Shifting consumer habits will present both challenges and opportunities for processed meat, fish and alternatives to meat across the forecast period

CATEGORY DATA

Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN PAKISTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Official investment in the development of cold chain distribution systems supports growth
Urban lifestyles favour processed fruit and vegetables, but some Pakistani consumers remain committed to home-grown options
Processed Vegetables are readily available, but demand for frozen fruit remains negligible in Pakistan

PROSPECTS AND OPPORTUNITIES

Demand for processed fruit and vegetables is set to increase as consumers look for restaurant-quality meals at home
Shifts in consumer tastes and rising demand are set to attract new entrants to the category over the forecast period
Opportunities will emerge for players as busy local consumers prioritise convenience

CATEGORY DATA

Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN PAKISTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Rice, pasta and noodles gets a boost from the developing health and wellness trend in Pakistan
Unilever maintains its leading position in noodles in 2022, thanks to its popular brand, Knorr
Increases in wheat prices reduce profit margins, but demand remains high

PROSPECTS AND OPPORTUNITIES

Economic growth and rising income levels are set to boost demand for rice over the forecast period
Innovative new launches and new product development will become increasingly important
E-commerce is expected to continue to gain ground in the coming years

CATEGORY DATA

Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 60 NBO Company Shares of Rice: % Value 2018-2022
Table 61 LBN Brand Shares of Rice: % Value 2019-2022
Table 62 NBO Company Shares of Pasta: % Value 2018-2022
Table 63 LBN Brand Shares of Pasta: % Value 2019-2022
Table 64 NBO Company Shares of Noodles: % Value 2018-2022
Table 65 LBN Brand Shares of Noodles: % Value 2019-2022
Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 67 Distribution of Rice by Format: % Value 2017-2022
Table 68 Distribution of Pasta by Format: % Value 2017-2022
Table 69 Distribution of Noodles by Format: % Value 2017-2022
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027

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