Staple Foods in North Macedonia - Research and Markets

All staple foods categories in North Macedonia are recording moderate retail volume growth and strong positive retail value growth in 2022 due to rising prices and the impact of inflation in year. Foodservice volumes continue to bounce back and a full sales recovery is expected as early as 2024.

The Staple Foods in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN NORTH MACEDONIA

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN NORTH MACEDONIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Marginal volume growth with strong value increase due to rising unit prices
Switching to readymade desserts impacts dessert mixes in 2022
Key new product launches in 2021/2022

PROSPECTS AND OPPORTUNITIES

Baked goods to remain popular and record further growth over the forecast period
Convenience and new products ensure fastest volume growth in frozen baked goods
Packaged flat bread to see highest value growth due to price increases and premiumisation

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN NORTH MACEDONIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Modest volume growth coupled with solid value growth for breakfast cereals in 2022
Younger consumers boost demand for flakes
Health and wellness trend influences new product launches in 2022

PROSPECTS AND OPPORTUNITIES

Moderate volume growth to continue to be driven by the health and wellness trend
Premiumisation and health trends result in strong value performance of muesli and granola
Children’s breakfast cereals to achieve fastest volume growth as an emerging category

CATEGORY DATA

Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORTH MACEDONIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Modest volume growth and strong retail value growth due to rising unit prices
Processed seafood records fastest growth due to the absence of a permanent supply of fresh products
Frozen processed poultry increasingly substituted with chilled processed poultry

PROSPECTS AND OPPORTUNITIES

Marginal volume growth due to limited consumer demand
Frozen processed seafood to perform well in a landlocked country
Shelf stable seafood and meat to grow slowest due to market saturation

CATEGORY DATA

Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN NORTH MACEDONIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate volume growth as stable consumer demand continues in 2022
Frozen processed fruit and vegetables benefiting from healthy image
Shelf stable fruit is perceived to be unhealthy and high in sugar

PROSPECTS AND OPPORTUNITIES

Positive growth of processed fruit and vegetables thanks to healthy eating trend
Frozen fruit set to be the best-performing category, benefiting from juicing and smoothie-making popularity
Shelf stable beans to witness the slowest growth due to maturity

CATEGORY DATA

Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN NORTH MACEDONIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Minimal volume growth as rice and pasta reach saturation point
Chilled pasta benefits from strong consumer demand and increased competition, whilst instant noodle cups suffer from resumption of foodservice
Italian companies continue to lead pasta in 2022

PROSPECTS AND OPPORTUNITIES

Moderate volume and retail value growth with a growing appetite for novel, niche categories
Chilled pasta to remain the fastest-growing category as consumers demand fresh products and focus more on the food they eat
Rice sales impacted by market saturation over the forecast period

CATEGORY DATA

Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 61 NBO Company Shares of Rice: % Value 2018-2022
Table 62 LBN Brand Shares of Rice: % Value 2019-2022
Table 63 NBO Company Shares of Pasta: % Value 2018-2022
Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
Table 65 NBO Company Shares of Noodles: % Value 2018-2022
Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 68 Distribution of Rice by Format: % Value 2017-2022
Table 69 Distribution of Pasta by Format: % Value 2017-2022
Table 70 Distribution of Noodles by Format: % Value 2017-2022
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027