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Staple Foods in North Macedonia

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    Report

  • 57 Pages
  • November 2022
  • Region: North Macedonia
  • Euromonitor International
  • ID: 5567543
All staple foods categories in North Macedonia are recording moderate retail volume growth and strong positive retail value growth in 2022 due to rising prices and the impact of inflation in year. Foodservice volumes continue to bounce back and a full sales recovery is expected as early as 2024.

The Staple Foods in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Staple foods in 2022: The big picture
  • Key trends in 2022
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 2 Sales of Staple Foods by Category: Value 2017-2022
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Marginal volume growth with strong value increase due to rising unit prices
  • Switching to readymade desserts impacts dessert mixes in 2022
  • Key new product launches in 2021/2022
PROSPECTS AND OPPORTUNITIES
  • Baked goods to remain popular and record further growth over the forecast period
  • Convenience and new products ensure fastest volume growth in frozen baked goods
  • Packaged flat bread to see highest value growth due to price increases and premiumisation
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2017-2022
  • Table 14 Sales of Baked Goods by Category: Value 2017-2022
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
  • Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
  • Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
  • Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
  • Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Modest volume growth coupled with solid value growth for breakfast cereals in 2022
  • Younger consumers boost demand for flakes
  • Health and wellness trend influences new product launches in 2022
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth to continue to be driven by the health and wellness trend
  • Premiumisation and health trends result in strong value performance of muesli and granola
  • Children’s breakfast cereals to achieve fastest volume growth as an emerging category
CATEGORY DATA
  • Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Modest volume growth and strong retail value growth due to rising unit prices
  • Processed seafood records fastest growth due to the absence of a permanent supply of fresh products
  • Frozen processed poultry increasingly substituted with chilled processed poultry
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth due to limited consumer demand
  • Frozen processed seafood to perform well in a landlocked country
  • Shelf stable seafood and meat to grow slowest due to market saturation
CATEGORY DATA
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
  • Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
  • Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
  • Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
  • Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
  • Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Moderate volume growth as stable consumer demand continues in 2022
  • Frozen processed fruit and vegetables benefiting from healthy image
  • Shelf stable fruit is perceived to be unhealthy and high in sugar
PROSPECTS AND OPPORTUNITIES
  • Positive growth of processed fruit and vegetables thanks to healthy eating trend
  • Frozen fruit set to be the best-performing category, benefiting from juicing and smoothie-making popularity
  • Shelf stable beans to witness the slowest growth due to maturity
CATEGORY DATA
  • Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
  • Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
  • Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
  • Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
  • Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
  • Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
  • Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
  • Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
  • Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
  • Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
  • Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Minimal volume growth as rice and pasta reach saturation point
  • Chilled pasta benefits from strong consumer demand and increased competition, whilst instant noodle cups suffer from resumption of foodservice
  • Italian companies continue to lead pasta in 2022
PROSPECTS AND OPPORTUNITIES
  • Moderate volume and retail value growth with a growing appetite for novel, niche categories
  • Chilled pasta to remain the fastest-growing category as consumers demand fresh products and focus more on the food they eat
  • Rice sales impacted by market saturation over the forecast period
CATEGORY DATA
  • Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
  • Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
  • Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
  • Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
  • Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
  • Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
  • Table 61 NBO Company Shares of Rice: % Value 2018-2022
  • Table 62 LBN Brand Shares of Rice: % Value 2019-2022
  • Table 63 NBO Company Shares of Pasta: % Value 2018-2022
  • Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
  • Table 65 NBO Company Shares of Noodles: % Value 2018-2022
  • Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
  • Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
  • Table 68 Distribution of Rice by Format: % Value 2017-2022
  • Table 69 Distribution of Pasta by Format: % Value 2017-2022
  • Table 70 Distribution of Noodles by Format: % Value 2017-2022
  • Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
  • Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
  • Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
  • Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027