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Cooking Ingredients and Meals in Turkey

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    Report

  • 55 Pages
  • November 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5567551
The main influence on sales of cooking ingredients and meals in Turkey in 2023 was the ongoing economic crisis that continues to undermine the spending power of the vast majority of local consumers. The population of Turkey continues to grapple with persistently high inflation, which progressively erodes purchasing power on a daily basis.

The Cooking Ingredients and Meals in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COOKING INGREDIENTS AND MEALS IN TURKEY
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rampant inflation translates into phenomenal value growth for edible oils in 2023
  • Turkey’s domestic olive oil production hits record highs during 2023
  • Buoyant tourism flows drive growth in foodservice volume sales of edible oils
PROSPECTS AND OPPORTUNITIES
  • Maintaining affordable prices set to remain the primary aim for category players
  • Olive oil’s healthy image set to prove crucial as consumption continues to increase
  • The government of Turkey to continue subsidising sunflower oil production
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2018-2023
  • Table 14 Sales of Edible Oils by Category: Value 2018-2023
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
  • Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive growth in ready meals flows from widening of product range in the category
  • A major shakeup in shelf stable soup as Knorr exits the category
  • Small packs come to the fore as falling purchasing power puts pressure on spending
PROSPECTS AND OPPORTUNITIES
  • Development of ready meals to continue focusing on new products and small packs
  • Wider range of products and higher quality to support growth in chilled ready meals
  • Frozen ready meals to continue benefiting from long shelf life and value for money
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
  • Table 25 Sales of Meals and Soups by Category: Value 2018-2023
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
  • Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
  • Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
  • Table 30 Sales of Soup by Leading Flavours: Rankings 2018-2023
  • Table 31 NBO Company Shares of Meals and Soups: % Value 2019-2023
  • Table 32 LBN Brand Shares of Meals and Soups: % Value 2020-2023
  • Table 33 Distribution of Meals and Soups by Format: % Value 2018-2023
  • Table 34 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
  • Table 35 Forecast Sales of Meals and Soups by Category: Value 2023-2028
  • Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
  • Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Foodservice volume growth outpaces retail volume growth due to rising tourism flows
  • Private label benefits as discounters respond to economic woe by expanding product ranges
  • Price competition becomes increasingly intense as consumers prioritise value for money
PROSPECTS AND OPPORTUNITIES
  • Variety of table sauces set to expand as consumers become more sophisticated
  • Pressure on spending set to continue encouraging key players to reduce pack sizes
  • Competition from unbranded and unpackaged alternatives to put pressure on demand
CATEGORY DATA
  • Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
  • Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
  • Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
  • Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
  • Table 42 Sales of Other Sauces and Condiments by Type: Rankings 2018-2023
  • Table 43 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
  • Table 44 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
  • Table 45 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
  • Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
  • Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
  • Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
  • Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Honey and nut and seed based spreads benefit from trend towards healthy eating
  • Jams and preserves benefits from its reputation as a budget-friendly option
  • Sales growth in chocolate spreads undermined by high prices and non-essential status
PROSPECTS AND OPPORTUNITIES
  • Further price rises ahead for chocolate spreads, with pressure on demand set to remain
  • Nut and seed based spreads to benefit from weak demand for chocolate spreads
  • The positions of trusted honey brands set to improve due to scepticism over quality
CATEGORY DATA
  • Table 50 Sales of Sweet Spreads by Category: Volume 2018-2023
  • Table 51 Sales of Sweet Spreads by Category: Value 2018-2023
  • Table 52 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
  • Table 53 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
  • Table 54 Sales of Jams and Preserves by Leading Flavours: Rankings 2018-2023
  • Table 55 NBO Company Shares of Sweet Spreads: % Value 2019-2023
  • Table 56 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
  • Table 57 Distribution of Sweet Spreads by Format: % Value 2018-2023
  • Table 58 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
  • Table 59 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
  • Table 60 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
  • Table 61 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028