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Cooking Ingredients and Meals in Croatia

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    Report

  • 50 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 5567563
Cooking ingredients and meals in Croatia recorded a solid value increase in 2025 as prices broadly stabilised and volumes rebounded across several categories. After years of inflationary strain, unit prices softened for key staples such as sunflower oil and mainstream sauces, aided by VAT relief and a continuing retail price cap on one-litre sunflower oil. Olive oil remained structurally expensive, while cocoa prices sustained pressure on chocolate spreads.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Sales benefit from unit price stabilisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Trade dynamics and input volatility shape the competitive landscape
  • Tourism boosts shelf-stable meals and convenience lines
  • Quality control and provenance gain importance
WHAT’S NEXT?
  • Steady growth outlook led by sauces, meals and convenience innovation
  • Domestic production investments reinforce competitiveness
  • Modern retail and digital fulfilment drive future channel dynamics
COMPETITIVE LANDSCAPE
  • Podravka consolidates leadership through investment and innovation
  • Fortenova Grupa drives fastest growth through pricing strategy and brand agility
  • Private label performance remains mixed but strategically important
CHANNELS
  • Supermarkets consolidate leadership through range, promotions and tourist reach
  • E-commerce accelerates as digital habits deepen
  • Retail outperforms foodservice as at-home and tourist consumption dominate
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and provenance key factors for consumers
INDUSTRY PERFORMANCE
  • Olive oil retains premium leadership despite easing prices
WHAT’S NEXT?
  • Steady value gains expected as pricing stabilises and local capacity strengthens
  • Health and wellness continue to define consumer priorities
  • Policy measures and origin protection reinforce stability and trust
COMPETITIVE LANDSCAPE
  • Zvijezda consolidates leadership through scale, pricing and wellness positioning
  • Fortenova Grupa emerges as the most dynamic player through private label expansion
CHANNELS
  • Supermarkets dominate as price, range and convenience align
  • E-commerce gains traction as producers and tourists drive online repeat sales
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERMEALS AND SOUPS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for convenient products with a long shelf-life benefits sales
INDUSTRY PERFORMANCE
  • Broader convenience trend and upgraded formulations drive category expansion
  • Shelf-stable ready meals set the pace for value growth
WHAT’S NEXT?
  • Stable expansion expected as convenience, health and tourism continue to reinforce demand
  • Health and wellness continue to shape product innovation and consumer preferences
  • Digitalisation and smart manufacturing to accelerate innovation cycles
COMPETITIVE LANDSCAPE
  • Podravka strengthens leadership through breadth, innovation and digital engagement
  • Lidl Hrvatska gains share through price leadership and tourist familiarity
CHANNELS
  • Supermarkets dominate as range depth and accessibility drive value share
  • Online retail gains momentum as pantry formats suit delivery and reordering
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSAUCES, DIPS AND CONDIMENTS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • More stable pricing with growth supported by innovation
INDUSTRY PERFORMANCE
  • Promotional intensity limits value upside as innovation broadens the offer
  • Mustard emerges as the most dynamic growth contributor in 2025
WHAT’S NEXT?
  • Steady, innovation-led growth expected as pricing stabilises and quality improves
  • Health and wellness trends centre on simpler, cleaner formulations
  • Processing and packaging upgrades transform production efficiency and sustainability
COMPETITIVE LANDSCAPE
  • Zvijezda consolidates leadership through portfolio strength and disciplined pricing
  • Podravka delivers fastest growth on innovation and capacity expansion
CHANNELS
  • Supermarkets dominate as range depth and promotional activity anchor sales
  • Online retail accelerates as convenience and discoverability enhance penetration
CATEGORY DATA
  • Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSWEET SPREADS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tourist demand and shift away from home production boost sales
INDUSTRY PERFORMANCE
  • Jams and preserves outperform as affordability and convenience drive usage
WHAT’S NEXT?
  • Continued category expansion driven by fruit-forward innovation and steady breakfast habits
  • Health and wellness trends favour naturalness and simple, recognisable ingredients
  • Regulatory reform to raise transparency and quality benchmarks across the category
COMPETITIVE LANDSCAPE
  • Podravka consolidates leadership through breadth, innovation and brand heritage
  • Private label and regional premium players gain momentum through affordability and authenticity
CHANNELS
  • Supermarkets dominate as core breakfast and snacking occasions drive sales
  • E-commerce accelerates as repeat orders and tourism extend reach
CATEGORY DATA
  • Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER