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Mobile Entertainment Global Market Insights 2024, Analysis and Forecast to 2029, by Manufacturers, Regions, Technology, Application

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    Report

  • 107 Pages
  • March 2024
  • Region: Global
  • Prof Research
  • ID: 5574020

Quick Summary:

In the rapidly evolving sector of Mobile Entertainment, our comprehensive market research report furnishes invaluable insights for senior executives seeking to stay ahead of the curve. As consumer behavior continues to shift towards on-the-go digital consumption, understanding this market's dynamics is not just beneficial, but imperative. Our expert analysis decodes complex market trends and offers a clear forecast for strategic planning, delivering the acumen required for informed decision-making.

The dossier spans essential regions including North America, South America, Asia & Pacific, Europe, and MEA, providing a thorough examination of regional supply, demand, and pivotal market players. It delves beyond the surface to present an in-depth country-wise analysis, covering influential markets such as the United States, China, and the European Union, amongst others. The competitor segment scrutinizes global industry leaders alongside emerging contenders, offering a holistic view of the market landscape from which your business can chart a course to success.

This report describes the global market size of Mobile Entertainment from 2019 to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029.

For the geography segment; regional supply, demand, major players, and price is presented from 2019 to 2029.

This report covers the following regions:

  • North America
  • South America
  • Asia & Pacific
  • Europe
  • MEA
The key countries for each region are also included, such as the United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For the competitor segment, the report includes global key players of Mobile Entertainment as well as some smaller players.

The information for each competitor includes:

  • Company Profile
  • Main Business Information
  • SWOT Analysis
  • Sales Volume, Revenue, Price and Gross Margin
  • Market Share

Applications Segment:

  • Mobile Phone
  • Tablet PC
  • Others

Companies Covered:

  • Activision Blizzard
  • Apple
  • Electronic Arts
  • Freenet Digital
  • Google
  • QuickPlay Media
  • Rovio International
  • Spotify
  • CBS
  • CJ E&M Netmarble
  • Clear Channel Radio
  • Colopl
Base Year: 2024
Historical Data: from 2019 to 2023
Forecast Data: from 2024 to 2029


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Table of Contents

Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
5.6 COVID-19 Impact
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Mobile Entertainment Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Mobile Entertainment by Region
8.2 Import of Mobile Entertainment by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Mobile Entertainment Market in North America (2019-2029)
9.1 Mobile Entertainment Market Size
9.2 Mobile Entertainment Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Mobile Entertainment Market in South America (2019-2029)
10.1 Mobile Entertainment Market Size
10.2 Mobile Entertainment Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Mobile Entertainment Market in Asia & Pacific (2019-2029)
11.1 Mobile Entertainment Market Size
11.2 Mobile Entertainment Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southeast Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Mobile Entertainment Market in Europe (2019-2029)
12.1 Mobile Entertainment Market Size
12.2 Mobile Entertainment Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Mobile Entertainment Market in MEA (2019-2029)
13.1 Mobile Entertainment Market Size
13.2 Mobile Entertainment Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Mobile Entertainment Market (2019-2024)
14.1 Mobile Entertainment Market Size
14.2 Mobile Entertainment Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Mobile Entertainment Market Forecast (2024-2029)
15.1 Mobile Entertainment Market Size Forecast
15.2 Mobile Entertainment Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
16.1 Activision Blizzard
16.1.1 Company Profile
16.1.2 Main Business and Mobile Entertainment Information
16.1.3 SWOT Analysis of Activision Blizzard
16.1.4 Activision Blizzard Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.2 Apple
16.2.1 Company Profile
16.2.2 Main Business and Mobile Entertainment Information
16.2.3 SWOT Analysis of Apple
16.2.4 Apple Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.3 Electronic Arts
16.3.1 Company Profile
16.3.2 Main Business and Mobile Entertainment Information
16.3.3 SWOT Analysis of Electronic Arts
16.3.4 Electronic Arts Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.4 Freenet Digital
16.4.1 Company Profile
16.4.2 Main Business and Mobile Entertainment Information
16.4.3 SWOT Analysis of Freenet Digital
16.4.4 Freenet Digital Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.5 Google
16.5.1 Company Profile
16.5.2 Main Business and Mobile Entertainment Information
16.5.3 SWOT Analysis of Google
16.5.4 Google Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.6 QuickPlay Media
16.6.1 Company Profile
16.6.2 Main Business and Mobile Entertainment Information
16.6.3 SWOT Analysis of QuickPlay Media
16.6.4 QuickPlay Media Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.7 Rovio International
16.7.1 Company Profile
16.7.2 Main Business and Mobile Entertainment Information
16.7.3 SWOT Analysis of Rovio International
16.7.4 Rovio International Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.8 Spotify
16.8.1 Company Profile
16.8.2 Main Business and Mobile Entertainment Information
16.8.3 SWOT Analysis of Spotify
16.8.4 Spotify Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.9 CBS
16.9.1 Company Profile
16.9.2 Main Business and Mobile Entertainment Information
16.9.3 SWOT Analysis of CBS
16.9.4 CBS Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.10 CJ E&M Netmarble
16.10.1 Company Profile
16.10.2 Main Business and Mobile Entertainment Information
16.10.3 SWOT Analysis of CJ E&M Netmarble
16.10.4 CJ E&M Netmarble Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.11 Clear Channel Radio
16.11.1 Company Profile
16.11.2 Main Business and Mobile Entertainment Information
16.11.3 SWOT Analysis of Clear Channel Radio
16.11.4 Clear Channel Radio Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
16.12 Colopl
16.12.1 Company Profile
16.12.2 Main Business and Mobile Entertainment Information
16.12.3 SWOT Analysis of Colopl
16.12.4 Colopl Mobile Entertainment Sales, Revenue, Price and Gross Margin (2019-2024)
Tables and Figures
Table Abbreviation and Acronyms List
Table Research Scope of Mobile Entertainment Report
Table Data Sources of Mobile Entertainment Report
Table Major Assumptions of Mobile Entertainment Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Mobile Entertainment Picture
Table Mobile Entertainment Classification
Table Mobile Entertainment Applications List
Table Drivers of Mobile Entertainment Market
Table Restraints of Mobile Entertainment Market
Table Opportunities of Mobile Entertainment Market
Table Threats of Mobile Entertainment Market
Table COVID-19 Impact For Mobile Entertainment Market
Table Raw Materials Suppliers List
Table Different Production Methods of Mobile Entertainment
Table Cost Structure Analysis of Mobile Entertainment
Table Key End Users List
Table Latest News of Mobile Entertainment Market
Table Merger and Acquisition List
Table Planned/Future Project of Mobile Entertainment Market
Table Policy of Mobile Entertainment Market
Table 2019-2029 Regional Export of Mobile Entertainment
Table 2019-2029 Regional Import of Mobile Entertainment
Table 2019-2029 Regional Trade Balance
Figure 2019-2029 Regional Trade Balance
Table 2019-2029 North America Mobile Entertainment Market Size and Market Volume List
Figure 2019-2029 North America Mobile Entertainment Market Size and CAGR
Figure 2019-2029 North America Mobile Entertainment Market Volume and CAGR
Table 2019-2029 North America Mobile Entertainment Demand List by Application
Table 2019-2024 North America Mobile Entertainment Key Players Sales List
Table 2019-2024 North America Mobile Entertainment Key Players Market Share List
Table 2019-2029 North America Mobile Entertainment Demand List by Type
Table 2019-2024 North America Mobile Entertainment Price List by Type
Table 2019-2029 United States Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 United States Mobile Entertainment Import & Export List
Table 2019-2029 Canada Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Canada Mobile Entertainment Import & Export List
Table 2019-2029 Mexico Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Mexico Mobile Entertainment Import & Export List
Table 2019-2029 South America Mobile Entertainment Market Size and Market Volume List
Figure 2019-2029 South America Mobile Entertainment Market Size and CAGR
Figure 2019-2029 South America Mobile Entertainment Market Volume and CAGR
Table 2019-2029 South America Mobile Entertainment Demand List by Application
Table 2019-2024 South America Mobile Entertainment Key Players Sales List
Table 2019-2024 South America Mobile Entertainment Key Players Market Share List
Table 2019-2029 South America Mobile Entertainment Demand List by Type
Table 2019-2024 South America Mobile Entertainment Price List by Type
Table 2019-2029 Brazil Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Brazil Mobile Entertainment Import & Export List
Table 2019-2029 Argentina Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Argentina Mobile Entertainment Import & Export List
Table 2019-2029 Chile Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Chile Mobile Entertainment Import & Export List
Table 2019-2029 Peru Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Peru Mobile Entertainment Import & Export List
Table 2019-2029 Asia & Pacific Mobile Entertainment Market Size and Market Volume List
Figure 2019-2029 Asia & Pacific Mobile Entertainment Market Size and CAGR
Figure 2019-2029 Asia & Pacific Mobile Entertainment Market Volume and CAGR
Table 2019-2029 Asia & Pacific Mobile Entertainment Demand List by Application
Table 2019-2024 Asia & Pacific Mobile Entertainment Key Players Sales List
Table 2019-2024 Asia & Pacific Mobile Entertainment Key Players Market Share List
Table 2019-2029 Asia & Pacific Mobile Entertainment Demand List by Type
Table 2019-2024 Asia & Pacific Mobile Entertainment Price List by Type
Table 2019-2029 China Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 China Mobile Entertainment Import & Export List
Table 2019-2029 India Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 India Mobile Entertainment Import & Export List
Table 2019-2029 Japan Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Japan Mobile Entertainment Import & Export List
Table 2019-2029 South Korea Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 South Korea Mobile Entertainment Import & Export List
Table 2019-2029 Southeast Asia Mobile Entertainment Market Size List
Table 2019-2029 Southeast Asia Mobile Entertainment Market Volume List
Table 2019-2029 Southeast Asia Mobile Entertainment Import List
Table 2019-2029 Southeast Asia Mobile Entertainment Export List
Table 2019-2029 Australia Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Australia Mobile Entertainment Import & Export List
Table 2019-2029 Europe Mobile Entertainment Market Size and Market Volume List
Figure 2019-2029 Europe Mobile Entertainment Market Size and CAGR
Figure 2019-2029 Europe Mobile Entertainment Market Volume and CAGR
Table 2019-2029 Europe Mobile Entertainment Demand List by Application
Table 2019-2024 Europe Mobile Entertainment Key Players Sales List
Table 2019-2024 Europe Mobile Entertainment Key Players Market Share List
Table 2019-2029 Europe Mobile Entertainment Demand List by Type
Table 2019-2024 Europe Mobile Entertainment Price List by Type
Table 2019-2029 Germany Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Germany Mobile Entertainment Import & Export List
Table 2019-2029 France Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 France Mobile Entertainment Import & Export List
Table 2019-2029 United Kingdom Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 United Kingdom Mobile Entertainment Import & Export List
Table 2019-2029 Italy Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Italy Mobile Entertainment Import & Export List
Table 2019-2029 Spain Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Spain Mobile Entertainment Import & Export List
Table 2019-2029 Belgium Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Belgium Mobile Entertainment Import & Export List
Table 2019-2029 Netherlands Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Netherlands Mobile Entertainment Import & Export List
Table 2019-2029 Austria Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Austria Mobile Entertainment Import & Export List
Table 2019-2029 Poland Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Poland Mobile Entertainment Import & Export List
Table 2019-2029 Russia Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Russia Mobile Entertainment Import & Export List
Table 2019-2029 MEA Mobile Entertainment Market Size and Market Volume List
Figure 2019-2029 MEA Mobile Entertainment Market Size and CAGR
Figure 2019-2029 MEA Mobile Entertainment Market Volume and CAGR
Table 2019-2029 MEA Mobile Entertainment Demand List by Application
Table 2019-2024 MEA Mobile Entertainment Key Players Sales List
Table 2019-2024 MEA Mobile Entertainment Key Players Market Share List
Table 2019-2029 MEA Mobile Entertainment Demand List by Type
Table 2019-2024 MEA Mobile Entertainment Price List by Type
Table 2019-2029 Egypt Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Egypt Mobile Entertainment Import & Export List
Table 2019-2029 Israel Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Israel Mobile Entertainment Import & Export List
Table 2019-2029 South Africa Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 South Africa Mobile Entertainment Import & Export List
Table 2019-2029 Gulf Cooperation Council Countries Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Gulf Cooperation Council Countries Mobile Entertainment Import & Export List
Table 2019-2029 Turkey Mobile Entertainment Market Size and Market Volume List
Table 2019-2029 Turkey Mobile Entertainment Import & Export List
Table 2019-2024 Global Mobile Entertainment Market Size List by Region
Table 2019-2024 Global Mobile Entertainment Market Size Share List by Region
Table 2019-2024 Global Mobile Entertainment Market Volume List by Region
Table 2019-2024 Global Mobile Entertainment Market Volume Share List by Region
Table 2019-2024 Global Mobile Entertainment Demand List by Application
Table 2019-2024 Global Mobile Entertainment Demand Market Share List by Application
Table 2019-2024 Global Mobile Entertainment Key Vendors Sales List
Table 2019-2024 Global Mobile Entertainment Key Vendors Sales Share List
Figure 2019-2024 Global Mobile Entertainment Market Volume and Growth Rate
Table 2019-2024 Global Mobile Entertainment Key Vendors Revenue List
Figure 2019-2024 Global Mobile Entertainment Market Size and Growth Rate
Table 2019-2024 Global Mobile Entertainment Key Vendors Revenue Share List
Table 2019-2024 Global Mobile Entertainment Demand List by Type
Table 2019-2024 Global Mobile Entertainment Demand Market Share List by Type
Table 2019-2024 Regional Mobile Entertainment Price List
Table 2024-2029 Global Mobile Entertainment Market Size List by Region
Table 2024-2029 Global Mobile Entertainment Market Size Share List by Region
Table 2024-2029 Global Mobile Entertainment Market Volume List by Region
Table 2024-2029 Global Mobile Entertainment Market Volume Share List by Region
Table 2024-2029 Global Mobile Entertainment Demand List by Application
Table 2024-2029 Global Mobile Entertainment Demand Market Share List by Application
Table 2024-2029 Global Mobile Entertainment Key Vendors Sales List
Table 2024-2029 Global Mobile Entertainment Key Vendors Sales Share List
Figure 2024-2029 Global Mobile Entertainment Market Volume and Growth Rate
Table 2024-2029 Global Mobile Entertainment Key Vendors Revenue List
Figure 2024-2029 Global Mobile Entertainment Market Size and Growth Rate
Table 2024-2029 Global Mobile Entertainment Key Vendors Revenue Share List
Table 2024-2029 Global Mobile Entertainment Demand List by Type
Table 2024-2029 Global Mobile Entertainment Demand Market Share List by Type
Table 2024-2029 Mobile Entertainment Regional Price List
Table Activision Blizzard Information
Table SWOT Analysis of Activision Blizzard
Table 2019-2024 Activision Blizzard Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Activision Blizzard Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Activision Blizzard Mobile Entertainment Market Share
Table Apple Information
Table SWOT Analysis of Apple
Table 2019-2024 Apple Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Apple Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Apple Mobile Entertainment Market Share
Table Electronic Arts Information
Table SWOT Analysis of Electronic Arts
Table 2019-2024 Electronic Arts Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Electronic Arts Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Electronic Arts Mobile Entertainment Market Share
Table Freenet Digital Information
Table SWOT Analysis of Freenet Digital
Table 2019-2024 Freenet Digital Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Freenet Digital Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Freenet Digital Mobile Entertainment Market Share
Table Google Information
Table SWOT Analysis of Google
Table 2019-2024 Google Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Google Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Google Mobile Entertainment Market Share
Table QuickPlay Media Information
Table SWOT Analysis of QuickPlay Media
Table 2019-2024 QuickPlay Media Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 QuickPlay Media Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 QuickPlay Media Mobile Entertainment Market Share
Table Rovio International Information
Table SWOT Analysis of Rovio International
Table 2019-2024 Rovio International Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Rovio International Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Rovio International Mobile Entertainment Market Share
Table Spotify Information
Table SWOT Analysis of Spotify
Table 2019-2024 Spotify Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Spotify Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Spotify Mobile Entertainment Market Share
Table CBS Information
Table SWOT Analysis of CBS
Table 2019-2024 CBS Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 CBS Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 CBS Mobile Entertainment Market Share
Table CJ E&M Netmarble Information
Table SWOT Analysis of CJ E&M Netmarble
Table 2019-2024 CJ E&M Netmarble Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 CJ E&M Netmarble Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 CJ E&M Netmarble Mobile Entertainment Market Share
Table Clear Channel Radio Information
Table SWOT Analysis of Clear Channel Radio
Table 2019-2024 Clear Channel Radio Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Clear Channel Radio Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Clear Channel Radio Mobile Entertainment Market Share
Table Colopl Information
Table SWOT Analysis of Colopl
Table 2019-2024 Colopl Mobile Entertainment Sale Volume Price Cost Revenue
Figure 2019-2024 Colopl Mobile Entertainment Sale Volume and Growth Rate
Figure 2019-2024 Colopl Mobile Entertainment Market Share

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Activision Blizzard
  • Apple
  • Electronic Arts
  • Freenet Digital
  • Google
  • QuickPlay Media
  • Rovio International
  • Spotify
  • CBS
  • CJ E&M Netmarble
  • Clear Channel Radio
  • Colopl
  • CyberAgent
  • DeNa
  • Samsung Music

Methodology

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