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Dairy Products and Alternatives in Austria

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    Report

  • 73 Pages
  • August 2025
  • Region: Austria
  • Euromonitor International
  • ID: 5576757
Dairy products and alternatives has seen healthy growth in current value terms in 2025. This growth is attributed to a moderate increase in volume sales and an increase in average unit prices. Dairy products and alternatives continues to be strongly shaped by health and wellness. Whether baby food, dairy, or plant-based dairy, a large number of new launches in 2024/2025 have been health and wellness focused.

The Dairy Products and Alternatives in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Players focus on adding value as birth rate decline presents challenges
  • Competition heats up as leading players expanding their offering in baby food
  • Health and beauty specialists dominate but e-commerce showing dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Falling birth rates present challenges but growth opportunities remain
  • Health and wellness will be a focus of innovation
  • Sustainability set to become a point of differentiation
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2020-2025
  • Table 10 Sales of Baby Food by Category: Value 2020-2025
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
  • Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 16 Distribution of Baby Food by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • A positive year for butter and spreads despite further price rises
  • Upfield leads with its focus on new product development and sustainability
  • Supermarkets dominate but e-commerce benefits from ongoing investment
PROSPECTS AND OPPORTUNITIES
  • Stable performance predicted for butter and spreads
  • Health and wellness trend likely to inform demand and new product development
  • Local players expected to remain on top
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Mozzarella in demand as cheese sales see healthy growth
  • Berglandmilch remains on top with local cheese
  • Supermarkets and discounters account for most sales
PROSPECTS AND OPPORTUNITIES
  • Health and convenience trends expected to inform demand for cheese
  • Health and wellness set to inform new product development and demand
  • Local dairies set to remain on top
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2020-2025
  • Table 33 Sales of Cheese by Category: Value 2020-2025
  • Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
  • Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
  • Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
  • Table 39 NBO Company Shares of Cheese: % Value 2021-2025
  • Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
  • Table 41 Distribution of Cheese by Format: % Value 2020-2025
  • Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
  • Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price rises drive value growth in drinking milk products in 2025
  • Rewe leads thanks to strong private label line
  • Supermarkets and discounters benefit from broad offer and accessibility
PROSPECTS AND OPPORTUNITIES
  • Mixed outlook for drinking milk products
  • Fortified/functional products showing strong potential
  • End of the organic milk surcharge presents a threat to the future of organic milk
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for other dairy continues to grow
  • Players focus on new product development to gain share
  • Supermarkets benefit from proximity and a broad offer of products and promotions
PROSPECTS AND OPPORTUNITIES
  • Mixed outlook for other dairy with demand driven by the key categories
  • Consumers expected to look for healthier options
  • Cream could suffer from maturity
CATEGORY DATA
  • Table 57 Sales of Other Dairy by Category: Volume 2020-2025
  • Table 58 Sales of Other Dairy by Category: Value 2020-2025
  • Table 59 Sales of Other Dairy by Category: % Volume Growth 2020-2025
  • Table 60 Sales of Other Dairy by Category: % Value Growth 2020-2025
  • Table 61 Sales of Cream by Type: % Value 2020-2025
  • Table 62 NBO Company Shares of Other Dairy: % Value 2021-2025
  • Table 63 LBN Brand Shares of Other Dairy: % Value 2022-2025
  • Table 64 Distribution of Other Dairy by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Other Dairy by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Other Dairy by Category: Value 2025-2030
  • Table 67 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Plant-based dairy thriving thanks to healthy image
  • Alpro benefits from new product development
  • Supermarkets remain key to sales but e-commerce showing promise
PROSPECTS AND OPPORTUNITIES
  • Plant-based dairy set to benefit from new product development
  • Manufacturers set to lean into the health and wellness trend
  • Plant-based cheese full of potential
CATEGORY DATA
  • Table 69 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 70 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 71 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 72 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 73 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 74 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 75 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 76 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Yoghurt and sour milk products thriving thanks to healthy and indulgent image
  • Competition intensifies thanks to large number of new product launches
  • Supermarkets and discounters continue to account for most sales
PROSPECTS AND OPPORTUNITIES
  • Demand set to continue growing thanks to the category’s healthy image
  • Health and wellness claims will remain a key feature of the category
  • Local dairies set to remain on top thanks to ongoing category investment
CATEGORY DATA
  • Table 77 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 78 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 79 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 80 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 81 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 82 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 83 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 84 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 85 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 86 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 87 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 88 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030