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Plant-Based Dairy in Austria

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    Report

  • 18 Pages
  • August 2025
  • Region: Austria
  • Euromonitor International
  • ID: 5768131
Plant-based dairy has recorded strong growth in value and volume terms in 2025. Consumer interest in and demand for plant-based dairy continues to rise, with new product launches and increasing shelf space in retailers helping to boost sales. Growth also stems from the category’s fairly low sales base compared to the overall dairy market. Plant-based milk generates the vast majority of sales for plant-based dairy in 2025, with other plant-based milk made from oats and almonds driving sales.

The Plant-based Dairy in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Plant-based Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Plant-based dairy thriving thanks to healthy image
  • Alpro benefits from new product development
  • Supermarkets remain key to sales but e-commerce showing promise
PROSPECTS AND OPPORTUNITIES
  • Plant-based dairy set to benefit from new product development
  • Manufacturers set to lean into the health and wellness trend
  • Plant-based cheese full of potential
CATEGORY DATA
  • Table 1 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 3 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 6 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 9 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources