Dairy Products and Alternatives in New Zealand

Report
70 Pages
September 2023
Region: New Zealand
Euromonitor International
ID: 5576766

The dairy industry has faced some difficult challenges and obstacles during 2023, with the headlines being inflation and supply issues. Global inflation has been at high levels, and although the Australia/New Zealand region had slightly lower inflation compared with other parts of the world, it was still substantial. The situation was worse for the dairy industry, as the inflation rate for dairy products was around double that of the national inflation rate.

The Dairy Products and Alternatives in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Dairy Products and Alternatives market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

EXECUTIVE SUMMARY

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BABY FOOD IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Post-pandemic return to normality a positive factor for baby food
Watties subscription service aims to add a twist to baby food
High levels of inflation cause parents to struggle, but they still purchase baby food

PROSPECTS AND OPPORTUNITIES

Keeping in line with health standards will be key for baby food
Consumer demand for plant-based alternatives growing every year
Declining birth rate dampens forecast for baby food

CATEGORY DATA

Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

BUTTER AND SPREADS IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Margarine shows steady growth, but is still dwarfed by butter
Return to dining out boosts foodservice sales of butter and spreads
Supermarket private label butter leads as consumers compromise for cooking

PROSPECTS AND OPPORTUNITIES

Sustainability concerns and their impact on consumer choice
The Warehouse is attempting to make an impact in butter and spreads
Opportunity for private label to grow in margarine and spreads

CATEGORY DATA

Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

CHEESE IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Pressures of cost of living and inflation constrain volume growth of cheese
Packaged hard cheese dominates, as consumers stick to familiar products
Incumbent cheese makers make it difficult for newcomers

PROSPECTS AND OPPORTUNITIES

Rise of plant-based diets poses a threat to growth of cheese
Brand name and familiarity drive consumers’ choice of cheese
Foodservice sales of cheese expected to see consistent growth

CATEGORY DATA

Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

DRINKING MILK PRODUCTS IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Fonterra and Nestlé are developing New Zealand’s first carbon-neutral dairy farm
Sanitarium’s Up&Go brand maintains a strong performance
Supply issues and inflation drive up prices and drive volume decline

PROSPECTS AND OPPORTUNITIES

Dairy industry must adapt as consumers demand ethical practices
Fonterra lowering farm gate prices and expecting a decline in milk collection
No added sugar will be key for growth in flavoured milk drinks

CATEGORY DATA

Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

YOGHURT AND SOUR MILK PRODUCTS IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Chobani finally enters the New Zealand market, after seeing success in Australia
Drinking yoghurt is seeing fierce competition
Flavoured yoghurt far ahead of other yoghurt categories

PROSPECTS AND OPPORTUNITIES

Opportunity for growth in drinking yoghurt
Yoghurt to be positioned as a health food, with low fat and low sugar options
Innovating through product design and meeting specific needs

CATEGORY DATA

Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

OTHER DAIRY IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Coffee whiteners fall out of favour with consumers, as the quality of household coffee rises
Nestlé continues to dominate condensed milk
Cooking culture and versatility keep cream relevant in the market

PROSPECTS AND OPPORTUNITIES

Growth of chilled dairy desserts under threat from other snacks and treats
Other dairy expected to be fairly static in retail volume terms, with few openings for disruptors
Development of plant-based options could dampen growth in other dairy

CATEGORY DATA

Table 69 Sales of Other Dairy by Category: Volume 2018-2023
Table 70 Sales of Other Dairy by Category: Value 2018-2023
Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 73 Sales of Cream by Type: % Value 2018-2023
Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

PLANT-BASED DAIRY IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong growth for private label in the plant-based space
Oat milk consolidates its position and is on track to become the top plant-based milk
Plant-based dairy growing steadily in foodservice

PROSPECTS AND OPPORTUNITIES

Eco-friendly consumer choices a positive sign for plant-based alternatives
New product development will be key to maintain momentum for plant-based dairy
New Zealand start-up Miruku innovating in the plant protein space

CATEGORY DATA

Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028

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