The Indian toys market size reached US$ 1.7 billion in 2023. The market is projected to reach US$ 4.4 billion by 2032, exhibiting a growth rate (CAGR) of 10.9% during 2023-2032.
Toys are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, action figurines, board games, rattles, construction and building toys, kitchen sets, and mechanical cars. They help improve intelligence quotient (IQ), concentration and creativity and promote logical and spatial reasoning skills. Besides this, they assist children in improving social interaction and communication. At present, toys are available in various shapes, colors, and sizes and are extensively used in homes and play schools to facilitate overall child development across India.
2. What is the expected growth rate of the Indian toys market during 2024-2032?
3. What are the key factors driving the Indian toys market?
4. What has been the impact of COVID-19 on the Indian toys market?
5. What is the breakup of the Indian toys market based on the toy type?
6. What is the breakup of the Indian toys market based on the gender?
7. What are the key regions in the Indian toys market?
8. Who are the key players/companies in the Indian toys market?
Toys are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, action figurines, board games, rattles, construction and building toys, kitchen sets, and mechanical cars. They help improve intelligence quotient (IQ), concentration and creativity and promote logical and spatial reasoning skills. Besides this, they assist children in improving social interaction and communication. At present, toys are available in various shapes, colors, and sizes and are extensively used in homes and play schools to facilitate overall child development across India.
Indian Toys Market Trends
The increasing population of India represents one of the key factors catalyzing the demand for toys. In addition, inflating income levels and the rising awareness among individuals about the benefits of toys in improving the cognitive capabilities of children are positively influencing the market in the country. Apart from this, a shifting preference from conventional toys towards modern and hi-tech electronic toys is strengthening the market growth. In line with this, the escalating demand for sensory toys for kids with special needs is driving the market in India. Furthermore, the advent of advanced technology and machinery is encouraging manufacturers to produce innovative toys, which, in turn, is creating a positive market outlook. Moreover, the expansion of organized distribution channels, along with the proliferation of the e-commerce industry that provides doorstep delivery, exciting offers, and secured payment methods, is offering a favorable market outlook in the country. Additionally, the rising sales of smartphones, laptops, and personal computers (PCs), along with the increasing influence of social media, are propelling market growth.Key Market Segmentation:
The report provides an analysis of the key trends in each sub-segment of the Indian toys market report, along with forecasts at the country and state level from 2023-2032. The report has categorized the market based on toy type, gender and distribution channel.Breakup by Toy Type:
- Plush Toys
- Electronic Toys
- Games and Puzzles
- Construction and Building Toys
- Dolls
- Ride-Ons
- Sports and Outdoor Play Toys
- Infant/Pre-school Toys
- Activity Toys
- Other Toys
Breakup by Gender:
- Unisex Toys
- Toys for Boys
- Toys for Girls
Breakup by Distribution Channel:
- Specialty Stores
- Supermarkets and Hypermarkets
- Online
- Others
State Insights:
- Maharashtra
- Tamil Nadu
- Karnataka
- Gujarat
- Delhi
- Others
Competitive Landscape
Some of the leading key players in the Indian toys industry are:
- Funskool
- Lego
- Mattel
- Hasbro
Key Questions Answered in This Report
1. What was the size of the Indian toys market in 2023?2. What is the expected growth rate of the Indian toys market during 2024-2032?
3. What are the key factors driving the Indian toys market?
4. What has been the impact of COVID-19 on the Indian toys market?
5. What is the breakup of the Indian toys market based on the toy type?
6. What is the breakup of the Indian toys market based on the gender?
7. What are the key regions in the Indian toys market?
8. Who are the key players/companies in the Indian toys market?
Table of Contents
1 Preface3 Executive Summary
2 Scope and Methodology
4 Introduction
5 Global Toys Market
6 Indian Toys Market
7 Market Breakup by Toy Type
8 Market Breakup by Gender
9 Market Breakup by Distribution Channel
10 Performance by Various States
11 Toys Manufacturing Process
12 Competitive Landscape
13 Key Players Profiles
List of Figures
List of Tables
Companies Mentioned
- Funskool
- Lego
- Mattel and Hasbro
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 117 |
| Published | January 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 1.7 Billion |
| Forecasted Market Value ( USD | $ 4.4 Billion |
| Compound Annual Growth Rate | 10.9% |
| Regions Covered | India |
| No. of Companies Mentioned | 3 |
