+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Saudi Arabia Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

  • PDF Icon

    Report

  • 54 Pages
  • April 2022
  • Region: Saudi Arabia
  • PayNXT360
  • ID: 5578552
According to Q1 2022 Social Commerce Survey, social commerce industry in Saudi Arabia is expected to grow by 34.3% on annual basis to reach US$990.9 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 28.8% during 2022-2028. The social commerce GMV in the country will increase from US$990.9 million in 2022 to reach US$4351.2 million by 2028.

In Saudi Arabia, social media platforms are playing a decisive role in transforming society. Over the last four to eight quarters, social media in Saudi Arabia has become a powerhouse because of the growing number of social media users in the country. The global increase in social media amounts to 9.2% yearly, and the Kingdom is leading the race among other nations with significant annual growth of 8.7%.

With the smartphone and internet penetration rate growing significantly in the country, consumers are spending more of their time on social media platforms, and their association with such platforms is also growing in prominence. Due to this shift in consumer behavior, which has been partly driven by the global pandemic, retailers in the Kingdom are focusing more on online offerings and seamless shopping experiences for their customers in the country.

Among the various strategies opted by retailers to reach social buyers on social media platforms, some of the more common ones include asking consumers to vote for their favored products, sharing Reels and TikTok videos, offering personalized product recommendations, and in-app shopping. Along with brands, social media platforms are also boosting their investment in the social commerce space to gain growing market share in the region. Over the next few quarters, the publisher expects the competition in the social commerce market to further intensify with the presence of innovative regional and global startups.

Social networking platforms are partnering with e-commerce providers to further penetrate into the Saudi social commerce market


In the midst of the growing popularity of shopping from social apps among consumers in Saudi Arabia, social media platforms are entering into strategic partnerships with e-commerce providers to further penetrate their presence in the industry and gain growing market share. For instance,
  • In August 2021, TikTok, the short video platform, announced that it had entered into a strategic alliance with Shopify, the e-commerce enabler for small and medium-sized businesses. Under the strategic partnership with TikTok, Shopify merchants will be able to create shoppable video ads, which will help them in driving more consumers to their online stores.
  • The strategic partnership with TikTok will also allow merchants to access the Business Ads Manager through the Shopify dashboard. This will make it easier for merchants to delve deeper into the social commerce space, thereby allowing them to gain a greater advantage of the growing trend of social commerce shopping among consumers in Saudi Arabia.

Regional social commerce startups are expanding their presence in Saudi Arabia


The social commerce market is evolving very rapidly in the Middle East, with several startups in the sector driving its growth. As the shopping method continues to grow in prominence among consumers, these startups are expanding rapidly to gain further market share in the region. For instance,
  • Dubai-based social commerce startup, Zbooni also has its presence in Saudi Arabia, where it provides brands and retailers with tools to address the growing demand for social commerce. Notably, the firm has an office in Saudi Arabia, where it is witnessing increasing demand for its seller app and web-based tools. In February 2022, the firm also announced that it had launched its product for businesses and retailers in Egypt as it looks to further penetrate and grow its market share in the social commerce space.

The presence of these global and regional social commerce firms in Saudi Arabia is expected to further intensify competition over the next four to eight quarters in the Kingdom. This will keep supporting the growth of the overall market from the short to medium-term perspective in the country.

Trademarks Law prohibits the selling of fake products on social media platforms in Saudi Arabia


In Saudi Arabia, the Trademarks Law prohibits anyone from displaying or selling products carrying a fake trademark. For violators, the Ministry of Commerce has announced punishment with imprisonment for a period of up to one year and a fine of SAR 1 million, or either of these.

In February 2022, the Ministry of Commerce arrested an individual after he was caught selling counterfeit brands on Snapchat. Moreover, the individual was selling fake women products on a famous account on Snapchat.

Apart from imprisonment and monetary penalty, anyone found violating the law is also subjected to defaming in the mass media and blocking on social media platforms in the country.

Scope


This report provides in-depth, data-centric analysis of social commerce in Saudi Arabia. Below is a summary of key market segments:

Saudi Arabia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Saudi Arabia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Saudi Arabia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Others

Saudi Arabia Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

  • B2B
  • B2C
  • C2C

Saudi Arabia Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

  • Mobile
  • Desktop

Saudi Arabia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Domestic
  • Cross Border

Saudi Arabia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Saudi Arabia Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Saudi Arabia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer
2 Saudi Arabia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Saudi Arabia Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Saudi Arabia Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Saudi Arabia Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3 Saudi Arabia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Saudi Arabia Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Saudi Arabia Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Saudi Arabia Social Commerce - Transaction Volume Trend Analysis, 2019-2028
4 Saudi Arabia Social Commerce Key Market Insight and Innovation
4.1 Saudi Arabia Social Commerce Key Trends and Drivers
4.2 Saudi Arabia Social Commerce Competitive Landscape and Growth Strategies
4.3 Saudi Arabia Social Commerce Market Share Analysis by Key Players
5 Saudi Arabia Social Commerce Industry Market Size and Forecast by Retail Product Categories
5.1 Saudi Arabia Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
5.2 Saudi Arabia Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Saudi Arabia Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Saudi Arabia Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
5.5 Saudi Arabia Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
5.6 Saudi Arabia Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
5.7 Saudi Arabia Social Commerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
6 Saudi Arabia Social Commerce Industry Market Size and Forecast by End Use Segment
6.1 Saudi Arabia Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
6.2 Saudi Arabia Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Saudi Arabia Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.4 Saudi Arabia Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
7 Saudi Arabia Social Commerce Industry Market Size and Forecast by End Use Device
7.1 Saudi Arabia Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
7.2 Saudi Arabia Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Saudi Arabia Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
8 Saudi Arabia Social Commerce Industry Market Size and Forecast by Location
8.1 Saudi Arabia Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Saudi Arabia Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Saudi Arabia Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
9 Saudi Arabia Social Commerce Industry Market Size and Forecast by Location
9.1 Saudi Arabia Social Commerce Market Share by Location (%), 2021 Vs. 2028
9.2 Saudi Arabia Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Saudi Arabia Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Saudi Arabia Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
10 Saudi Arabia Social Commerce Industry Market Size and Forecast by Payment Method
10.1 Saudi Arabia Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
10.2 Saudi Arabia Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.3 Saudi Arabia Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.4 Saudi Arabia Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
10.5 Saudi Arabia Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.6 Saudi Arabia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
10.7 Saudi Arabia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
10.8 Saudi Arabia Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028
11 Saudi Arabia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior
11.1 Saudi Arabia Social Commerce Spend Share by Age Group, 2021
11.2 Saudi Arabia Social Commerce Share by Income Level, 2021
11.3 Saudi Arabia Social Commerce Share by Gender, 2021
12 Further Reading
12.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Saudi Arabia Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Saudi Arabia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Saudi Arabia Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Saudi Arabia Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Saudi Arabia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Saudi Arabia Social Commerce - Transaction Volume (Million), 2019-2028
Figure 8: Saudi Arabia Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Saudi Arabia Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 10: Saudi Arabia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Saudi Arabia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Saudi Arabia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Saudi Arabia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Saudi Arabia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Saudi Arabia Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Saudi Arabia Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 17: Saudi Arabia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Saudi Arabia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Saudi Arabia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Saudi Arabia Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 21: Saudi Arabia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Saudi Arabia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Saudi Arabia Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 24: Saudi Arabia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Saudi Arabia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Saudi Arabia Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 27: Saudi Arabia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Saudi Arabia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Saudi Arabia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Saudi Arabia Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 31: Saudi Arabia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Saudi Arabia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Saudi Arabia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Saudi Arabia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Saudi Arabia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Saudi Arabia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Saudi Arabia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Saudi Arabia Social Commerce Share by Age Group (%), 2021
Figure 39: Saudi Arabia Social Commerce Share by Income Level (%), 2021
Figure 40: Saudi Arabia Social Commerce Share by Gender (%), 2021

List of Tables

Table 1: Saudi Arabia Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Saudi Arabia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Saudi Arabia Ecommerce - Transaction Volume (Million), 2019-2028
Table 4: Saudi Arabia Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Saudi Arabia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Saudi Arabia Social Commerce - Transaction Volume (Million), 2019-2028
Table 7: Saudi Arabia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Saudi Arabia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Saudi Arabia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Saudi Arabia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Saudi Arabia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Saudi Arabia Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Saudi Arabia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Saudi Arabia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Saudi Arabia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Saudi Arabia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Saudi Arabia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Saudi Arabia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Saudi Arabia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Saudi Arabia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Saudi Arabia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Saudi Arabia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Saudi Arabia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Saudi Arabia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Saudi Arabia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Saudi Arabia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Saudi Arabia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Saudi Arabia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Saudi Arabia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028

Loading
LOADING...