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Vietnam Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2023 Update

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    Report

  • 70 Pages
  • February 2023
  • Region: Vietnam
  • PayNXT360
  • ID: 5578557
Description Jump to:
According to the publisher, the social commerce industry in Vietnam is expected to grow by 45.7% on annual basis to reach US$3370.2 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 22.0% during 2022-2028. The social commerce GMV in the country will increase from US$3370.2 million in 2023 to reach US$11134.5 million by 2028.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in Vietnam. Below is a summary of key market segments:

Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Vietnam Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Travel
  • Hospitality

Vietnam Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

  • B2B
  • B2C
  • C2C

Vietnam Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

  • Mobile
  • Desktop

Vietnam Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Domestic
  • Cross Border

Vietnam Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Vietnam Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Vietnam Social Commerce Industry Market Size and Forecast by Platforms

  • Video Commerce
  • Social Network-Led Commerce
  • Social Reselling
  • Group Buying
  • Product Review Platforms

Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2022

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.
Frequently Asked Questions about the Vietnamese Social Commerce Market

What is the estimated value of the Vietnamese Social Commerce Market?

The Vietnamese Social Commerce Market was estimated to be valued at $3370.2 Million in 2023.

What is the growth rate of the Vietnamese Social Commerce Market?

The growth rate of the Vietnamese Social Commerce Market is 27.0%, with an estimated value of $11134.5 Million by 2028.

What is the forecasted size of the Vietnamese Social Commerce Market?

The Vietnamese Social Commerce Market is estimated to be worth $11134.5 Million by 2028.
Report AttributeDetails
No. of Pages70
PublishedFebruary 2023
Forecast Period2023 - 2028
Estimated Market Value ( USD ) in 2023 $ 3370.2 Million
Forecasted Market Value ( USD ) by 2028 $ 11134.5 Million
Compound Annual Growth Rate27.0%
Regions CoveredVietnam

Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Vietnam Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Vietnam Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Vietnam Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3. Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Vietnam Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Vietnam Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Vietnam Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Vietnam Social Commerce Market Share Analysis by Key Players, 2021
4. Vietnam Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Vietnam Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Vietnam Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Vietnam Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Vietnam Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Vietnam Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Vietnam Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Vietnam Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Vietnam Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028
5. Vietnam Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Vietnam Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Vietnam Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Vietnam Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Vietnam Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6. Vietnam Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Vietnam Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Vietnam Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Vietnam Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
7. Vietnam Social Commerce Industry Market Size and Forecast by Location
7.1. Vietnam Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Vietnam Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Vietnam Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
8. Vietnam Social Commerce Industry Market Size and Forecast by Cities
8.1. Vietnam Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Vietnam Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Vietnam Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Vietnam Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9. Vietnam Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Vietnam Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Vietnam Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Vietnam Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Vietnam Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Vietnam Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Vietnam Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Vietnam Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Vietnam Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028
10. Vietnam Social Commerce Industry Market Size and Forecast by Platforms
10.1. Vietnam Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Vietnam Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Vietnam Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Vietnam Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Vietnam Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028
11. Vietnam Social Commerce Industry Market Size and Forecast by Contents
11.1. Vietnam Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Vietnam Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Vietnam Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Vietnam Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Vietnam Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Vietnam Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028
12. Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Vietnam Social Commerce Spend Share by Age Group, 2022
12.2. Vietnam Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Vietnam Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Vietnam Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Vietnam Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Vietnam Social Commerce Share by Income Level, 2022
12.7. Vietnam Social Commerce Share by Gender, 2022
13. Further Reading
13.1. About the Publisher
13.2. Related Research
List of Figures
Figure 1: The Methodology Framework
Figure 2: Vietnam Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Vietnam Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Vietnam Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Vietnam Social Commerce - Transaction Volume (Million), 2019-2028
Figure 7: Vietnam Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 8: Vietnam Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Vietnam Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
Figure 10: Vietnam Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Vietnam Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Vietnam Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Vietnam Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Vietnam Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Vietnam Social Commerce Travel - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Vietnam Social Commerce Hospitality - Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Vietnam Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
Figure 18: Vietnam Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Vietnam Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Vietnam Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Vietnam Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
Figure 22: Vietnam Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Vietnam Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Vietnam Social Commerce Market Share by Location (%), 2022 Vs. 2028
Figure 25: Vietnam Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Vietnam Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Vietnam Social Commerce Market Share by Cities (%), 2022 Vs. 2028
Figure 28: Vietnam Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Vietnam Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Vietnam Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Vietnam Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
Figure 32: Vietnam Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Vietnam Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Vietnam Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Vietnam Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Vietnam Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Vietnam Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Vietnam Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 39: Vietnam Social Commerce Market Share by Platforms (%), 2022 Vs. 2028
Figure 40: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2019-2028
Figure 41: Vietnam Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 42: Vietnam Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2019-2028
Figure 43: Vietnam Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2019-2028
Figure 44: Vietnam Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2019-2028
Figure 45: Vietnam Social Commerce Market Share by Contents (%), 2022 Vs. 2028
Figure 46: Vietnam Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2019-2028
Figure 47: Vietnam Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2019-2028
Figure 48: Vietnam Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2019-2028
Figure 49: Vietnam Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2019-2028
Figure 50: Vietnam Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2019-2028
Figure 51: Vietnam Social Commerce Share by Age Group (%), 2022
Figure 52: Vietnam Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 53: Vietnam Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 54: Vietnam Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 55: Vietnam Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 56: Vietnam Social Commerce Share by Income Level (%), 2022
Figure 57: Vietnam Social Commerce Share by Gender (%), 2022
List of Tables
Table 1: Vietnam Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Vietnam Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Vietnam Ecommerce - Transaction Volume (Million), 2019-2028
Table 4: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Vietnam Social Commerce - Transaction Volume (Million), 2019-2028
Table 6: Vietnam Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Vietnam Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Vietnam Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Vietnam Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Vietnam Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Vietnam Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Vietnam Social Commerce Travel - Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Vietnam Social Commerce Hospitality - Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Vietnam Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Vietnam Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Vietnam Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Vietnam Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Vietnam Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Vietnam Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Vietnam Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Vietnam Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Vietnam Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Vietnam Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Vietnam Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Vietnam Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Vietnam Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Vietnam Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Vietnam Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Vietnam Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Vietnam Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Vietnam Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Vietnam Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Vietnam Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Vietnam Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Vietnam Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Vietnam Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Vietnam Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Vietnam Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Vietnam Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Vietnam Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Vietnam Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Vietnam Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Vietnam Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

Methodology

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