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Malaysia Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 54 Pages
  • April 2022
  • Region: Malaysia
  • PayNXT360
  • ID: 5578561
According to Q1 2022 Social Commerce Survey, social commerce industry in Malaysia is expected to grow by 29.9% on annual basis to reach US$1074.5 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 27.0% during 2022-2028. The social commerce GMV in the country will increase from US$1074.5 million in 2022 to reach US$4409.3 million by 2028.

In Southeast Asia, social commerce has surpassed in-store retail to become the second most popular shopping method, second only to e-commerce. This growth in the Southeast Asian social commerce industry is led by markets including Singapore, Malaysia, the Philippines, and Thailand. Globally, Malaysia is one of the leading markets when it comes to social commerce adopters. In Malaysia, there is a growing percentage of social media users who are likely to convert into paying customers, thereby resulting in higher revenue per order.

According to Q1 2022 Global Social Commerce Market Survey, during the first two quarters of 2021, the social commerce revenue per order grew more than 85% in the Southeast Asia region. Notably, the 32 million-strong population of the country, of which half are digital-savvy consumers, are driving the growth of the social commerce industry in Malaysia. With the rising internet penetration rate of 83%, the number of active social media users has also increased in the country. As of April 2021, nearly 26 million Malaysians are active on different social media platforms. This number is expected to increase further with the growing adoption of smartphones among consumers over the next four to eight quarters.

Brands are partnering with social media influencers to increase their social commerce sales in Malaysia


The increasing popularity of social media platforms in the country also resulted in the boom of social media influencers. Over the last four to eight quarters, several businesses and brands have experienced the impact of social commerce. Consequently, social commerce platforms are partnering with these influencers to target a larger consumer base and increase their sales in Malaysia. Their partnerships with influencers are thereby driving the growth of the social commerce industry in Malaysia.

The publisher expects the trend to continue from the short to medium-term perspective, which will subsequently support the growth of the overall social commerce market over the next four to eight quarters.

Retailers in Malaysia are turning to the latest technologies to address consumer concerns related to shopping on social media platforms


In Malaysia, social media shoppers have listed several concerns. According to the publisher's survey, nearly 45% of the shoppers stated expensive shipping costs as the area of concern, whereas 37.7% stated no return or exchange policy as the reason for their concern. Apart from these, almost 30% of the consumer stated no online tracking was the area of concern for them.

To address these issues, retailers across the region are looking at emerging technologies. Technologies such as order management systems, AI chatbots, and auto-detection were most popular among retailers in Southeast Asia. For instance,
  • Naraya, one of the retailers in Malaysia, which started experimenting with social commerce, saw a significant rise in purchases from Facebook after leveraging influencers in tandem with the order management system. The firm also reported a 90% increase in the efficiency of order management.

As the popularity of social media shopping continues to grow in the region, the publisher expects more and more retailers to turn to newer technologies to offer consumers a seamless shopping experience. This will subsequently support the growth of the social commerce industry in the country from the short to medium-term perspective.

Live streaming platforms are launching marketplaces to provide businesses with increased exposure and sales in Malaysia


In the midst of growing traction among consumers for livestream sales sessions, live streaming platforms are launching a marketplace, which allows businesses to leverage the platform's growing user base for increased exposure and sales conversions in Malaysia. For instance,
  • In August 2021, Bigo Live, the leading global live streaming platform, announced that the firm is launching Bigo Marketplace, a new e-commerce platform, which is aimed at helping local businesses and SMEs to leverage the platform's increasing user base for gaining more exposure and facilitate sales conversions.
  • The launch of the new platform comes after the successful first e-commerce online marketplace event, Bigo Pasar Malam, where users of Bigo Live were allowed to participate in the sales sessions. During the event, more than 100 Bigo Live broadcasters sold products, ranging from snacks, clothing, homeware, accessories, gadgets, and beauty.
  • Apart from the marketplace, the firm also launched a new feature, Shop, which provides both broadcasters and users with a seamless shopping experience. Notably, during the Bigo Pasar Malam event, some vendors were able to sell more than 100 products during the two-hour live streaming session.

Scope


This report provides in-depth, data-centric analysis of social commerce in Malaysia. Below is a summary of key market segments:

Malaysia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Malaysia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Malaysia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Others

Malaysia Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

  • B2B
  • B2C
  • C2C

Malaysia Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

  • Mobile
  • Desktop

Malaysia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Domestic
  • Cross Border

Malaysia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Malaysia Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Malaysia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer
2 Malaysia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Malaysia Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Malaysia Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Malaysia Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3 Malaysia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Malaysia Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Malaysia Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Malaysia Social Commerce - Transaction Volume Trend Analysis, 2019-2028
4 Malaysia Social Commerce Key Market Insight and Innovation
4.1 Malaysia Social Commerce Key Trends and Drivers
4.2 Malaysia Social Commerce Competitive Landscape and Growth Strategies
4.3 Malaysia Social Commerce Market Share Analysis by Key Players
5 Malaysia Social Commerce Industry Market Size and Forecast by Retail Product Categories
5.1 Malaysia Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
5.2 Malaysia Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Malaysia Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Malaysia Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
5.5 Malaysia Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
5.6 Malaysia Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
5.7 Malaysia Social Commerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
6 Malaysia Social Commerce Industry Market Size and Forecast by End Use Segment
6.1 Malaysia Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
6.2 Malaysia Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Malaysia Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.4 Malaysia Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
7 Malaysia Social Commerce Industry Market Size and Forecast by End Use Device
7.1 Malaysia Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
7.2 Malaysia Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Malaysia Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
8 Malaysia Social Commerce Industry Market Size and Forecast by Location
8.1 Malaysia Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Malaysia Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Malaysia Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
9 Malaysia Social Commerce Industry Market Size and Forecast by Location
9.1 Malaysia Social Commerce Market Share by Location (%), 2021 Vs. 2028
9.2 Malaysia Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Malaysia Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Malaysia Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
10 Malaysia Social Commerce Industry Market Size and Forecast by Payment Method
10.1 Malaysia Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
10.2 Malaysia Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.3 Malaysia Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.4 Malaysia Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
10.5 Malaysia Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.6 Malaysia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
10.7 Malaysia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
10.8 Malaysia Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028
11 Malaysia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior
11.1 Malaysia Social Commerce Spend Share by Age Group, 2021
11.2 Malaysia Social Commerce Share by Income Level, 2021
11.3 Malaysia Social Commerce Share by Gender, 2021
12 Further Reading
12.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Malaysia Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Malaysia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Malaysia Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Malaysia Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Malaysia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Malaysia Social Commerce - Transaction Volume (Million), 2019-2028
Figure 8: Malaysia Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Malaysia Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 10: Malaysia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Malaysia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Malaysia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Malaysia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Malaysia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Malaysia Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Malaysia Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 17: Malaysia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Malaysia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Malaysia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Malaysia Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 21: Malaysia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Malaysia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Malaysia Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 24: Malaysia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Malaysia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Malaysia Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 27: Malaysia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Malaysia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Malaysia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Malaysia Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 31: Malaysia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Malaysia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Malaysia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Malaysia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Malaysia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Malaysia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Malaysia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Malaysia Social Commerce Share by Age Group (%), 2021
Figure 39: Malaysia Social Commerce Share by Income Level (%), 2021
Figure 40: Malaysia Social Commerce Share by Gender (%), 2021

List of Tables

Table 1: Malaysia Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Malaysia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Malaysia Ecommerce - Transaction Volume (Million), 2019-2028
Table 4: Malaysia Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Malaysia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Malaysia Social Commerce - Transaction Volume (Million), 2019-2028
Table 7: Malaysia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Malaysia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Malaysia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Malaysia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Malaysia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Malaysia Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Malaysia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Malaysia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Malaysia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Malaysia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Malaysia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Malaysia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Malaysia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Malaysia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Malaysia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Malaysia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Malaysia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Malaysia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Malaysia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Malaysia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Malaysia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Malaysia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Malaysia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028

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