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Italy Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update- Product Image
Italy Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update- Product Image
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Italy Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update

  • PDF Icon

    Report

  • 70 Pages
  • April 2025
  • Region: Italy
  • PayNXT360
  • ID: 5578570
Description Jump to:
The social commerce market in Italy is expected to grow by 25.2% on annual basis to reach US$5.88 billion in 2025.

The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 36.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 4.69 billion to approximately USD 12.37 billion.

This report provides a detailed data-centric analysis of the social commerce sector in Italy, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in Italy. Below is a summary of key market segments.

Italy Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Italy Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Italy Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Travel
  • Hospitality

Italy Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030

  • B2B
  • B2C
  • C2C

Italy Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030

  • Mobile
  • Desktop

Italy Social Commerce Industry Market Size and Forecast by Location, 2021-2030

  • Domestic
  • Cross Border

Italy Social Commerce Industry Market Size and Forecast by Location, 2021-2030

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Italy Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Italy Social Commerce Industry Market Size and Forecast by Platforms

  • Video Commerce
  • Social Network-Led Commerce
  • Social Reselling
  • Group Buying
  • Product Review Platforms

Italy Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024

  • By Age
  • By Income Level
  • By Gender

Italy Social Commerce Market Share by Key Players, 2024

Reasons to buy

  • Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation.
  • In-depth Understanding of Social Commerce Market Dynamics in Italy: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
  • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
  • Gain comprehensive insights with this report, featuring Italy’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making.
  • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Italy. Formulate your strategy by gaining insights into the current structure of the market.
  • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
  • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.

Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Italy Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Italy Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Italy Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Italy Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Italy Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Italy Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Italy Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Italy Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Italy Social Commerce Market Share Analysis by Key Players, 2024
4. Italy Social Commerce Industry Market Size and Forecast by Location
4.1. Italy Social Commerce Market Share by Location (%), 2024
4.2. Italy Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Italy Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Italy Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Italy Social Commerce Market Share by Product Categories (%), 2024
5.2. Italy Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Italy Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Italy Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Italy Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Italy Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Italy Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Italy Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Italy Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Italy Social Commerce Market Share by End Use Segment (%), 2024
6.2. Italy Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Italy Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Italy Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Italy Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Italy Social Commerce Market Share by End Use Device (%), 2024
7.2. Italy Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Italy Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Italy Social Commerce Industry Market Size and Forecast by Cities
8.1. Italy Social Commerce Market Share by Cities (%), 2024
8.2. Italy Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Italy Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Italy Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Italy Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Italy Social Commerce Market Share by Payment Method (%), 2024
9.2. Italy Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Italy Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Italy Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Italy Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Italy Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Italy Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Italy Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Italy Social Commerce Industry Market Size and Forecast by Platforms
10.1. Italy Social Commerce Market Share by Platforms Method (%), 2024
10.2. Italy Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Italy Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Italy Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Italy Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Italy Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Italy Social Commerce Industry Market Size and Forecast by Contents
11.1. Italy Social Commerce Market Share by Contents (%), 2024
11.2. Italy Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Italy Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Italy Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Italy Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Italy Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Italy Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Italy Social Commerce Spend Share by Age Group, 2024
12.2. Italy Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Italy Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Italy Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Italy Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Italy Social Commerce Share by Income Level, 2024
12.7. Italy Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About the Publisher
13.2. Related Research
List of Figures
Figure 1: Methodology Framework
Figure 2: Italy Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Italy Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Italy Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Italy Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Italy Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Italy Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Italy Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Italy Social Commerce Market Share by Location (%), 2024
Figure 10: Italy Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Italy Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Italy Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Italy Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Italy Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Italy Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Italy Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Italy Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Italy Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Italy Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Italy Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Italy Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Italy Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Italy Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Italy Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Italy Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Italy Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Italy Social Commerce Market Share by Cities (%), 2024
Figure 28: Italy Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Italy Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Italy Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Italy Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Italy Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Italy Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Italy Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Italy Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Italy Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Italy Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Italy Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Italy Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Italy Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Italy Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Italy Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Italy Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Italy Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Italy Social Commerce Market Share by Contents (%), 2024
Figure 46: Italy Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Italy Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Italy Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Italy Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Italy Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Italy Social Commerce Share by Age Group (%), 2024
Figure 52: Italy Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Italy Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Italy Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Italy Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Italy Social Commerce Share by Income Level (%), 2024
Figure 57: Italy Social Commerce Share by Gender (%), 2024
List of Tables
Table 1: Italy Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Italy Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Italy Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Italy Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Italy Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Italy Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Italy Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Italy Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Italy Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Italy Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Italy Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Italy Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Italy Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Italy Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Italy Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Italy Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Italy Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Italy Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Italy Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Italy Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Italy Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Italy Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Italy Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Italy Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Italy Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Italy Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Italy Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Italy Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Italy Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Italy Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Italy Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Italy Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Italy Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Italy Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Italy Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Italy Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Italy Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Italy Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Italy Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Italy Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Italy Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Italy Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Italy Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Italy Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030

Companies Mentioned

  • Facebook
  • Instagram
  • Bantoa
  • GreenApes
  • Comehome

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About the Social Commerce Market

Social commerce is a subset of e-commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. It is a form of electronic commerce that uses social media platforms to facilitate transactions. It includes activities such as product reviews, ratings, and recommendations, as well as the ability to share products and services with friends and family. Social commerce is a rapidly growing market, as it allows businesses to reach a wider audience and build relationships with customers. It also allows customers to interact with each other and share their experiences with products and services. This helps businesses to gain valuable insights into customer preferences and behaviors. Some companies in the social commerce market include Amazon, eBay, Etsy, Shopify, and Walmart. These companies offer a variety of products and services, and have integrated social media platforms into their websites to facilitate transactions. Additionally, there are a number of smaller companies that specialize in social commerce, such as Wish, Poshmark, and Depop. Show Less Read more

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