Canada Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update

Key Insights

Rising Adoption of Social Commerce Platforms

• Increasingly integrating shopping features within social media platforms such as Instagram, Facebook, and TikTok facilitates seamless in-app purchasing experiences. This integration caters to consumer preferences for convenience and immediacy in shopping. Additionally, the widespread adoption of smartphones and high social media engagement among Canadians contribute to this trend.
• As social commerce platforms evolve, businesses will likely invest more in optimizing their social media storefronts and enhancing customer engagement strategies. This investment is expected to increase consumer trust and higher conversion rates, further solidifying social commerce as a significant channel in the Canadian retail landscape.

Diversification of Product Categories in Social Commerce

• Canadian consumers purchase various products through social commerce platforms, with over 40% of purchases encompassing apparel, beauty, electronics, and personal care categories.
• Social media platforms' visual and interactive nature makes them well-suited for showcasing products in these categories. Features such as live demonstrations, user reviews, and influencer endorsements enhance product visibility and appeal, encouraging consumers to explore and purchase diverse items.
• As consumers become more accustomed to discovering and purchasing various products through social media, the range of product categories available via social commerce is anticipated to continue expanding. Retailers across different sectors may increasingly leverage social platforms to reach potential customers, leading to a more diverse and competitive marketplace.

Increasing Influence of Social Media on Consumer Purchasing Decisions

• Social media platforms have become pivotal in shaping consumer purchasing behavior in Canada. Many consumers use these platforms to discover new products and brands, often influenced by content from peers, influencers, and brands themselves.
• Influencer content's authenticity and relatability resonate with consumers, making them more likely to trust and act on product recommendations. Social media's interactive features, such as likes, comments, and shares, facilitate community building and peer validation, further influencing purchasing decisions.
• As the influencer marketing sector in Canada continues to expand, businesses are expected to increasingly invest in influencer partnerships to drive sales through social commerce channels. This strategy will likely become more sophisticated, focusing on micro-influencers and authentic content to maintain consumer trust.

Competitive Landscape and Regulatory Developments in Canada's Social Commerce Market

Current State of the Social Commerce Market

• Major global platforms such as Facebook, Instagram, and TikTok dominate the Canadian social commerce landscape. They leverage their extensive user bases to facilitate in-app purchasing experiences, and these platforms have become integral channels for retailers aiming to reach consumers directly through social media.

Key Players and New Entrants

• Established players such as Facebook and Instagram have integrated shopping features, enabling businesses to showcase products and facilitate purchases within the apps. TikTok is also expanding its social commerce capabilities, recognizing the platform's influence on consumer purchasing decisions.
• In addition to these global platforms, Canadian companies are entering the social commerce space. For instance, Shopify, a Canadian e-commerce company, has partnered with platforms such as TikTok to enable merchants to sell products directly through social media channels, enhancing the social commerce ecosystem in Canada.

Outlook

• The competitive landscape of Canada's social commerce market is expected to intensify over the next few years. This anticipated growth is likely to attract further investments and encourage the introduction of innovative social commerce solutions tailored to Canadian consumers.
• As the market evolves, businesses may increasingly focus on integrating advanced technologies such as augmented reality (AR) and artificial intelligence (AI) to enhance the shopping experience on social platforms. Additionally, collaborations between e-commerce platforms and social media companies are expected to become more prevalent, further blurring the lines between social networking and online shopping.

Regulatory Changes

• In 2024, significant amendments were made to Canada's Competition Act, strengthening the country's competition law framework. These changes enhance merger control, expand enforcement against anti-competitive agreements, and increase the focus on deceptive marketing practices. The amendments also broaden access for private parties to bring cases to the Competition Tribunal, introduce steeper penalties for civil violations, and empower the Competition Bureau to conduct more proactive market studies.
• These regulatory changes aim to promote fair competition and protect consumers in the evolving digital marketplace, including the social commerce sector. Businesses operating in Canada's social commerce space must ensure compliance with these updated regulations to avoid potential legal challenges and penalties.

Scope

Canada Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Canada Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Canada Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030

• Clothing & Footwear
• Beauty and Personal Care
• Food & Grocery
• Appliances and Electronics
• Home Improvement
• Travel
• Hospitality

Canada Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030

• B2B
• B2C
• C2C

Canada Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030

• Mobile
• Desktop

Canada Social Commerce Industry Market Size and Forecast by Location, 2021-2030

• Domestic
• Cross Border

Canada Social Commerce Industry Market Size and Forecast by Location, 2021-2030

• Tier-1 Cities
• Tier-2 Cities
• Tier-3 Cities

Canada Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Other Digital Payment
• Cash

Canada Social Commerce Industry Market Size and Forecast by Platforms

• Video Commerce
• Social Network-Led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Canada Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024

• By Age
• By Income Level
• By Gender

Canada Social Commerce Market Share by Key Players, 2024

Reasons to buy

• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation.
• In-depth Understanding of Social Commerce Market Dynamics in Canada: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
• Gain comprehensive insights with this report, featuring Canada’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making.
• Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Canada. Formulate your strategy by gaining insights into the current structure of the market.
• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.