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Brazil Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 54 Pages
  • April 2022
  • Region: Brazil
  • PayNXT360
  • ID: 5578581
According to Q1 2022 Social Commerce Survey, social commerce industry in Brazil is expected to grow by 34.5% on annual basis to reach US$1949.9 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 25.1% during 2022-2028. The social commerce GMV in the country will increase from US$1949.9 million in 2022 to reach US$6940.4 million by 2028.

Social commerce has gained widespread popularity among consumers globally, including in Latin American countries such as Brazil. According to the publisher, purchasing products through social media platforms such as Facebook and Instagram is expected to grow faster than other traditional channels in the next six to eight quarters.

According to Global Social Commerce Market Survey, more than half of the Brazilian consumers have made a social commerce purchase in the last four to six quarters. The growing internet and smartphone penetration rate among consumers is supporting the growth of the social commerce market in Brazil. Moreover, the shift towards digital channels has also resulted in an increased social buyer penetration rate in Brazil. According to the publisher, Brazil is projected to achieve a social buyer penetration rate of nearly 40%, which is the highest among all of the Latin American countries.

For social commerce shoppers in Brazil, features that help them discover and evaluate potential purchases play a much more important role as compared to pricing and discounts. Consequently, it is crucial for social commerce platforms to emphasize their user interface to make shopping more convenient for shoppers in the country.

Online influencers are assisting the growth of the social commerce industry in Brazil


In Brazil, online influencers are also driving the growth of the social commerce industry. Online influencers are playing an important role in getting consumers to buy products through social media platforms such as Facebook and Instagram. According to recent survey, more than 60% of the consumers have made purchases through these platforms without leaving the applications.

As of August 2021, nearly 26.5% of the consumers made purchases on social commerce live streams. With the credibility of influencers reaching more than 75% in Brazil, the publisher expects online influencers to keep driving social commerce sales through live streams and promotional campaigns over the next four to eight quarters. This will subsequently assist the growth of the overall social commerce industry in Brazil from the short to medium-term perspective.

Short video apps are partnering with retailers to launch live shopping services in Brazil


With social commerce gaining rapid traction among shoppers in the country, short video app services through strategic partnerships with retailers are looking to tap into the social commerce market. For instance,
  • In December 2021, Kuaishou, a Chinese short video firm that operates Kwai - the firm’s short video app for international markets, announced that the firm is doing live shopping experiments in Brazil. Notably, the firm launched the live shopping service in partnership with Casas Bahia - the top local appliance department store, and AmazFit - Xiaomi's fitness wristband.
  • At present, the live shopping events are only available to select shoppers in Brazil, wherein they can make in-app purchases while watching the live streaming. Brazil being the key market for Kwai, the app witnessed an average of 26 million monthly active users during Q1 2021.

Social commerce platforms are recording strong growth as the business model gains widespread traction among consumers in Brazil


With the social commerce business model gaining widespread popularity among consumers and shoppers, firms have recorded strong growth over the last four quarters in Brazil. For instance,
  • Facily, a social commerce platform that aims to provide a more inclusive e-commerce experience to low-income consumers, has gained widespread adoption for its business model in the country. Between Q1 2021 and Q3 2021, the firm recorded a sales volume growth of 43 times. On average, the platform processed more than 400,000 orders per day and facilitated over 7 million deliveries per month.
  • Notably, the platform connects Brazilians with more affordable products and delivery. The business model adopted by the firm also involves offering group buying deals. Shoppers on the platform get access to a wide range of products, which includes groceries, electronics, and several others. Since its inception, the app has been downloaded more than 17.5 million times, thereby making it the top three downloaded applications in the country.

Scope


This report provides in-depth, data-centric analysis of social commerce in Brazil. Below is a summary of key market segments:

Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Others

Brazil Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

  • B2B
  • B2C
  • C2C

Brazil Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

  • Mobile
  • Desktop

Brazil Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Domestic
  • Cross Border

Brazil Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Brazil Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer
2 Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Brazil Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Brazil Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Brazil Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3 Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Brazil Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Brazil Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Brazil Social Commerce - Transaction Volume Trend Analysis, 2019-2028
4 Brazil Social Commerce Key Market Insight and Innovation
4.1 Brazil Social Commerce Key Trends and Drivers
4.2 Brazil Social Commerce Competitive Landscape and Growth Strategies
4.3 Brazil Social Commerce Market Share Analysis by Key Players
5 Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories
5.1 Brazil Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
5.2 Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Brazil Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
5.5 Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
5.6 Brazil Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
5.7 Brazil Social Commerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
6 Brazil Social Commerce Industry Market Size and Forecast by End Use Segment
6.1 Brazil Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
6.2 Brazil Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Brazil Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.4 Brazil Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
7 Brazil Social Commerce Industry Market Size and Forecast by End Use Device
7.1 Brazil Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
7.2 Brazil Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Brazil Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
8 Brazil Social Commerce Industry Market Size and Forecast by Location
8.1 Brazil Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Brazil Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Brazil Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
9 Brazil Social Commerce Industry Market Size and Forecast by Location
9.1 Brazil Social Commerce Market Share by Location (%), 2021 Vs. 2028
9.2 Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
10 Brazil Social Commerce Industry Market Size and Forecast by Payment Method
10.1 Brazil Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
10.2 Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.3 Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.4 Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
10.5 Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.6 Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
10.7 Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
10.8 Brazil Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028
11 Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior
11.1 Brazil Social Commerce Spend Share by Age Group, 2021
11.2 Brazil Social Commerce Share by Income Level, 2021
11.3 Brazil Social Commerce Share by Gender, 2021
12 Further Reading
12.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Brazil Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Brazil Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Brazil Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Brazil Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Brazil Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Brazil Social Commerce - Transaction Volume (Million), 2019-2028
Figure 8: Brazil Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Brazil Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 10: Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Brazil Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Brazil Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Brazil Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Brazil Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 17: Brazil Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Brazil Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Brazil Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Brazil Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 21: Brazil Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Brazil Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Brazil Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 24: Brazil Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Brazil Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Brazil Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 27: Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Brazil Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 31: Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Brazil Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Brazil Social Commerce Share by Age Group (%), 2021
Figure 39: Brazil Social Commerce Share by Income Level (%), 2021
Figure 40: Brazil Social Commerce Share by Gender (%), 2021

List of Tables

Table 1: Brazil Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Brazil Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Brazil Ecommerce - Transaction Volume (Million), 2019-2028
Table 4: Brazil Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Brazil Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Brazil Social Commerce - Transaction Volume (Million), 2019-2028
Table 7: Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Brazil Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Brazil Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Brazil Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Brazil Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Brazil Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Brazil Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Brazil Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Brazil Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Brazil Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Brazil Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Brazil Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028

Methodology

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