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Turkey Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 48 Pages
  • April 2022
  • Region: Turkey
  • PayNXT360
  • ID: 5578590
Social Commerce industry in Turkey has recorded strong growth over the last four quarters, supported by increased e-commerce penetration and rising social commerce adoption in small cities.

According to Q1 2022 Social Commerce Survey, social commerce industry in Turkey is expected to grow by 39.6% on annual basis to reach US$2050.1 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 36.1% during 2022-2028. The social commerce GMV in the country will increase from US$2050.1 million in 2022 to reach US$12694.8 million by 2028.

Scope


This report provides in-depth, data-centric analysis of social commerce in Turkey. Below is a summary of key market segments:

Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Turkey Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Others

Turkey Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

  • B2B
  • B2C
  • C2C

Turkey Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

  • Mobile
  • Desktop

Turkey Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Domestic
  • Cross Border

Turkey Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Turkey Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer
2 Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Turkey Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Turkey Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Turkey Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3 Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Turkey Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Turkey Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Turkey Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.4 Turkey Social Commerce Market Share Analysis by Key Players
4 Turkey Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1 Turkey Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
4.2 Turkey Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3 Turkey Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4 Turkey Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5 Turkey Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6 Turkey Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7 Turkey Social Commerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
5 Turkey Social Commerce Industry Market Size and Forecast by End Use Segment
5.1 Turkey Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
5.2 Turkey Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Turkey Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Turkey Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6 Turkey Social Commerce Industry Market Size and Forecast by End Use Device
6.1 Turkey Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
6.2 Turkey Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Turkey Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
7 Turkey Social Commerce Industry Market Size and Forecast by Location
7.1 Turkey Social Commerce Market Share by Location (%), 2021 Vs. 2028
7.2 Turkey Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Turkey Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
8 Turkey Social Commerce Industry Market Size and Forecast by Location
8.1 Turkey Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Turkey Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Turkey Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4 Turkey Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9 Turkey Social Commerce Industry Market Size and Forecast by Payment Method
9.1 Turkey Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
9.2 Turkey Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Turkey Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Turkey Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 Turkey Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 Turkey Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7 Turkey Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8 Turkey Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028
10 Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior
10.1 Turkey Social Commerce Spend Share by Age Group, 2021
10.2 Turkey Social Commerce Share by Income Level, 2021
10.3 Turkey Social Commerce Share by Gender, 2021
11 Further Reading
11.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Turkey Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Turkey Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Turkey Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Turkey Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Turkey Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Turkey Social Commerce - Transaction Volume (Million), 2019-2028
Figure 8: Turkey Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Turkey Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 10: Turkey Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Turkey Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Turkey Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Turkey Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Turkey Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Turkey Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Turkey Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 17: Turkey Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Turkey Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Turkey Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Turkey Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 21: Turkey Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Turkey Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Turkey Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 24: Turkey Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Turkey Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Turkey Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 27: Turkey Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Turkey Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Turkey Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Turkey Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 31: Turkey Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Turkey Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Turkey Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Turkey Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Turkey Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Turkey Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Turkey Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Turkey Social Commerce Share by Age Group (%), 2021
Figure 39: Turkey Social Commerce Share by Income Level (%), 2021
Figure 40: Turkey Social Commerce Share by Gender (%), 2021

List of Tables

Table 1: Turkey Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Turkey Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Turkey Ecommerce - Transaction Volume (Million), 2019-2028
Table 4: Turkey Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Turkey Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Turkey Social Commerce - Transaction Volume (Million), 2019-2028
Table 7: Turkey Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Turkey Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Turkey Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Turkey Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Turkey Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Turkey Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Turkey Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Turkey Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Turkey Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Turkey Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Turkey Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Turkey Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Turkey Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Turkey Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Turkey Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Turkey Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Turkey Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Turkey Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Turkey Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Turkey Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Turkey Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Turkey Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Turkey Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028

Methodology

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